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American Marketing Association

American Marketing Association

https://www.ama.org/Pages/default.aspx

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7 Steps to Creating a Digital Measurement Plan For the most part, if you’re not measuring your marketing in 2013, you are most definitely behind the times. That being said, when I think about the last 12 months, the number one question I get from clients is how to make sense of Google Analytics. If you don’t have the benefit of spending multiple hours a day in this tool, it’s a bit of a beast. There are over 200 “out of the box” reports and I think this is one of the main reasons people get confused. In this post, I’m going to give you 7 steps that will remove the confusion and make sure that any time you spend in the tool is productive, and provides insights instead of more questions. Articles About Marketing: Marketing Strategy Harvard Business School Browse By: Topic Industry All About Marketing Guidelines for developing, marketing and evaluating nonprofit programs are included in the book Field Guide to Nonprofit Program Design, Marketing and Evaluation . The vast majority of the guidelines apply to for-profit marketing as well. Sections of This Topic Include

30+ WordPress Plugins for Statistics To grow your blog, you need to know something about who's visiting, why they're at your site, where they came from, and where they're going. This list mixes info for your eyes only with a few you can share with visitors and potential advertisers. It's part of an ongoing series on Wordpress tips. AWStats Xtended Info - Requires AWStats and adds things such as screen size, Flash, PDF, and Java support. Backlinks inbound links counter - Uses MSN to track all your incoming links to your site, not just from blogs.

Marketing Science Conference / Conference Calendar / Attend a Conference / IOL Home - INFORMS.org skip to content INFORMS® Online Search for Conferences 15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014 UPDATE: 2/4/2016 – And even a few years later, email marketing is still far from dead! This article has been updated with new statistics to show just how crucial email marketing is and why every marketer needs to implement it into their strategy. Just like the latest fashion trend, marketers seem to always be changing their minds about the condition of email marketing: RIP email marketing. It’s totally alive and well! No, no, it’s dead.

Dog Training Programs 2014 - Reviewed and Ranked Puppy Training Basics When it comes to training your puppy, there are a few tips to keep in mind to help guide you through the process. By following a few key points, you can maintain consistent training and avoid letting things get ruff. If you are using the crate method for housebreaking your puppy, never leave him/her inside of the crate for more than two hours at a time. Puppies cannot control their bathroom habits yet, so make sure to let them out frequently. Your pet will soon grow to understand that he/she should go outside of the home to relieve itself and your housebreaking approach will be a success.

Future IPhone Will Support China Mobile's 4G Network ~ Mobile News Future versions of Apple's iPhone will support China Mobile's fourth generation (4G) network, China's largest mobile carrier said, a sign that it will eventually offer the iconic device to its 600 million customers. China Mobile's chairman Wang Jianzhou reported the development on Thursday, according to a company spokeswoman. Both Apple and the carrier have reached a consensus on the development of Long-Term Evolution (LTE), a 4G technology that can allow mobile phones to exchange data at much faster rates. When Apple releases iPhones built for 4G networks, the devices will also support China Mobile's version of this technology known as LTE TDD (Time-Division Duplex), Wang said.

Dubai Student Designs Mobile Prenatal Care Device - Education - GOOD It’s not hard to guess from his technology competition name—The Hex Pistols—that 20-year-old Shawn Frank is a fan of music. He's also a strong advocate of ensuring that women in developing nations have access to quality prenatal care. Six months ago, while walking to an internship, Frank came up with the idea for momEcare, a mobile device that helps provide medical assistance to pregnant women who can't get to a hospital. Now Frank, who just graduated from the computer science program at the University of Wollongong in Dubai, is headed to Microsoft's Imagine Cup, a technology competition for socially conscious high school and college students happening next week in New York City (we've covered the other young finalists here, here and here). I caught up with him to find out what first sparked his interest in technology and learn more about how momEcare works. GOOD: When you were a kid, what first inspired you to become involved in science and technology?

EMAC Home The EMAC launches its job market for researchers (PhDs and PhD candidates, assistant professors, associate and full professors), whose research is concerned with the field of marketing. The main goal is to manage and diffuse the relevant information concerning higher education and research institutions and young researchers in order to lower the cost of creating a good match. Interested Institutions (universities, research institutions, private companies,...) have the opportunity to post on this web site a brief description of their foreseen opening positions. The 8 Most Important Conversion Metrics You Should Be Tracking If you have a useful product or service (or even a content site), the utility of it is bound to attract an audience. However, your ability to retain and covert that audience into loyal customers or users depends on how well you use and optimize for the right metrics. There are hundreds of different ways you can increase retention and conversions, but before you do that, you have to figure out what metrics you should be trying to improve. To that end, here’s a cheat sheet that will help you determine the most important metrics to track: Traffic SourcesIt is important to have a diverse number of sources for incoming traffic. Start monitoring all these metrics now, and next time we’ll tell you how to optimize each of them.

Top Schools for Animal Training Read about programs in animal training, which may be a good fit for students who enjoy working with animals but are not interested in becoming veterinarians. Learn about the program options at three of the top schools, and find a list of other colleges in the U.S. that provide training for animal trainers. School Information

iPad 2 Camera Has Only 23 Active Daily Users ~ Mobile News According to Flickr’s camera usage statistics, the iPad 2′s camera is used by very few people — only 23 active daily users. And so far, 12,811 photos have been taken and uploaded to Flickr with the device.By comparison, the iPhone 4 has 4,402 daily active users; more than a million photos have been taken with the device. We don’t have exact numbers of iPad 2 sales, but the tablet has been on the market since March 11. According to Apple, strong sales have resulted in a record-setting quarter, with analysts estimating that about half a million devices sold in during the iPad 2′s first weekend on the market. The iPad 2′s camera has been one of the most criticized aspects of the device: At 0.7 megapixels, it’s only good for the most basic tasks.

The largest Free Internet Database about Cost of Living, Housing Indicators and many other informations about cities and countries! Numbeo is the world’s largest database of user contributed data about cities and countries worldwide. Numbeo provides current and timely information on world living conditions including cost of living, housing indicators, health care, traffic, crime and pollution. Numbeo is a collection of Web pages containing numerical and other itemizable data about cities and countries, designed to enable anyone to contribute or modify content. Numbeo uses the wisdom of the crowd to obtain the most reliable information possible.

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