Pete Cashmore (mashable) NYT Media & Adv Direct Marketing Association Writing - DIY PR If you can't afford to pay for a big-time publicist, or aren't seeing the results you'd like from your own very expensive publicity "expert," blogger Nettie Hartsock recommends seven smart ways to kiss a PR professional goodbye. Here are a few of Hartsock's suggestions: Become a bona fide news outlet. "Look at your site as though it's a real publication for both your peers and the media to source for news," she says. "Build an editorial calendar for all your online tools including Twitter, Linkedin.com (status updates), Facebook and make sure you're congruent in your content and your expertise." Link to news sources and journalists who cover topics relevant to your product or service. Get to know a journalist's tastes and interests by creating Google alerts. → end article previewRead the Full Article Membership is required to access this how-to marketing article ... don't worry though, it's FREE!
Articles About Marketing: Marketing Strategy Harvard Business School Browse By: Topic Industry Geography Marketing: Marketing Strategy 96 Results How Our Brain Determines if the Product is Worth the Price Are consumers more likely to buy if they see the price before the product, or vice versa? The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections Doug J. For United States presidential elections, mass media advertising has been referred to as the "air war" while targeted personal selling is the "ground game." The Decoupling Effect of Digital Disruptors Thales S. The first wave of Internet disruption enabled purely digital products to be sold and delivered online. Marketing Marijuana Forget Big Tobacco—is the era of "Big Marijuana" that far off? Why the ALS Ice Bucket Challenge is a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice Bucket Challenge. Marketing Obamacare In the Future of Sports Investing, Media Is the Best Bet
Customer Relationships - The ROI of Real-Time Marketing and PR In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes. The Internet has fundamentally changed the pace of business, compressing time and rewarding speed. Real-time means news breaks over minutes, not days. It means ideas percolate and then suddenly and unpredictably go viral to a global audience. Real-time is when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. My first job was on a Wall Street trading desk in the 1980s. It has taken a quarter century. We can all react instantly to what's happening in the news, just like a bond trader. But we've got to develop a business culture that encourages speed over sloth. As financial market players know, advantage comes from reacting to news first. The Fortune 100 and Speed (or Lack of It) Hello,
American Marketing Association Public Relations - Talk to Me: 10 Tips for Translating PR Results Into the Language of Business As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations (PR) professionals struggle with expressing results in a way that allows senior executives to easily recognize the impact that PR has on the success of the business. Having explored the perceptions and attitudes of PR professionals and senior executives toward the impact of PR on business success, I've compiled a list of best-practices for translating intangible PR results into demonstrable success, and reporting PR measurement to business execs. PR Measurement and Metrics If you doubt the importance of measurement and metrics, consider the results of a recent Gallup Poll, which showed that executives spend 24% of their time on "plan measurement and monitoring," second only to "strategic thinking/planning." Consider how each function in the executive suite adds a tangible and measurable value to a company's success. 1. 2. 3. 4. 5.
American Academy of Advertising - Home Public Relations - Seven Ways to Gain PR Campaign Momentum Consider this scenario: Your client's product or service is working for customers, but the publicity campaign that the client originally showed enthusiasm for isn't moving as it should. Because PR pros execute campaigns with their clients—not apart from them, as with some other promotional forms—it can be especially frustrating when client contacts or management team aren't responding to you or aren't engaged in your campaign. Public relations is a management function. However, when you're consistently facing problems like these, they can throw your program off track and prevent the successes you know are possible: Your vice-president of marketing is always on the road and won't answer your questions.The CEO, who said he would be interested in and available for interviews, is a no-show.The product manager who requested a news release takes weeks, not days, to get back to you with copy approval. So, how can you get the team to move more rapidly? 1. 2. 3. 5. It's not your PR program. 7.
Dog Training Programs 2014 - Reviewed and Ranked Puppy Training Basics When it comes to training your puppy, there are a few tips to keep in mind to help guide you through the process. By following a few key points, you can maintain consistent training and avoid letting things get ruff. If you are using the crate method for housebreaking your puppy, never leave him/her inside of the crate for more than two hours at a time. Puppies cannot control their bathroom habits yet, so make sure to let them out frequently. Never use physical punishment as a form of puppy training. You can begin training your puppy as early as 8 weeks old. Whenever you plan to attempt obedience training with your puppy, make sure that you have his/her favorite treats on hand to serve as a reward. If you are housebreaking your puppy, be sure to watch him/her closely during the earliest days of training. When training your puppy, always be consistent in your commands.
Journalists on Twitter - Breaking News, Politics, Opinion and more - Muck Rack Top Schools for Animal Training Read about programs in animal training, which may be a good fit for students who enjoy working with animals but are not interested in becoming veterinarians. Learn about the program options at three of the top schools, and find a list of other colleges in the U.S. that provide training for animal trainers. School Information Some professional animal training jobs may require completion of a formal education program, through which students learn how to teach animals to behave, obey commands, do tricks or help a person with disabilities. The three schools featured below include two community colleges and one university that offer certificate and/or degree programs in animal training that are specific to dogs, horses or exotic animals. Top U.S. 1. Lamar Community College, which is part of the Colorado Community College System, offers an Associate of Applied Science in Horse Training and Management. 2. 3. List of Ten Good Animal Training Schools Show me popular schools
So You Want to be a Dog Trainer! See also: Trainer Certification See also: Book List The Association of Professional Dog Trainers, APDT, is a professional organization of individual trainers who are committed to becoming better trainers through education. The APDT offers individual pet dog trainers a respected and concerted voice in the dog world. We continue to promote professional trainers in the veterinary profession and to increase public awareness of dog-friendly training techniques. Free Webinar on Becoming a Trainer Dog training is a tremendously rewarding career. We've prepared these answers to frequently-asked questions to help you prepare for a career in dog training. Do I have to have a certification? One should realize that a "certificate" from a particular training school is simply that: A certificate for completing one of the numerous training courses available. Are there schools for dog trainers? In general, those individuals employed as dog trainers are largely "self educated". History of Dog Training.