Pete Cashmore (mashable) NYT Media & Adv Writing - DIY PR If you can't afford to pay for a big-time publicist, or aren't seeing the results you'd like from your own very expensive publicity "expert," blogger Nettie Hartsock recommends seven smart ways to kiss a PR professional goodbye. Here are a few of Hartsock's suggestions: Become a bona fide news outlet. "Look at your site as though it's a real publication for both your peers and the media to source for news," she says. "Build an editorial calendar for all your online tools including Twitter, Linkedin.com (status updates), Facebook and make sure you're congruent in your content and your expertise." Link to news sources and journalists who cover topics relevant to your product or service. Get to know a journalist's tastes and interests by creating Google alerts. → end article previewRead the Full Article Membership is required to access this how-to marketing article ... don't worry though, it's FREE!
Customer Relationships - The ROI of Real-Time Marketing and PR In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes. The Internet has fundamentally changed the pace of business, compressing time and rewarding speed. Real-time means news breaks over minutes, not days. It means ideas percolate and then suddenly and unpredictably go viral to a global audience. Real-time is when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. My first job was on a Wall Street trading desk in the 1980s. It has taken a quarter century. We can all react instantly to what's happening in the news, just like a bond trader. But we've got to develop a business culture that encourages speed over sloth. As financial market players know, advantage comes from reacting to news first. The Fortune 100 and Speed (or Lack of It) Hello,
Public Relations - Talk to Me: 10 Tips for Translating PR Results Into the Language of Business As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations (PR) professionals struggle with expressing results in a way that allows senior executives to easily recognize the impact that PR has on the success of the business. Having explored the perceptions and attitudes of PR professionals and senior executives toward the impact of PR on business success, I've compiled a list of best-practices for translating intangible PR results into demonstrable success, and reporting PR measurement to business execs. PR Measurement and Metrics If you doubt the importance of measurement and metrics, consider the results of a recent Gallup Poll, which showed that executives spend 24% of their time on "plan measurement and monitoring," second only to "strategic thinking/planning." Consider how each function in the executive suite adds a tangible and measurable value to a company's success. 1. 2. 3. 4. 5.
Public Relations - Seven Ways to Gain PR Campaign Momentum Consider this scenario: Your client's product or service is working for customers, but the publicity campaign that the client originally showed enthusiasm for isn't moving as it should. Because PR pros execute campaigns with their clients—not apart from them, as with some other promotional forms—it can be especially frustrating when client contacts or management team aren't responding to you or aren't engaged in your campaign. Public relations is a management function. However, when you're consistently facing problems like these, they can throw your program off track and prevent the successes you know are possible: Your vice-president of marketing is always on the road and won't answer your questions.The CEO, who said he would be interested in and available for interviews, is a no-show.The product manager who requested a news release takes weeks, not days, to get back to you with copy approval. So, how can you get the team to move more rapidly? 1. 2. 3. 5. It's not your PR program. 7.
Journalists on Twitter - Breaking News, Politics, Opinion and more - Muck Rack