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Public Relations Resources & PR Tools for Communications Professionals: Public Relations Society of America (PRSA)

Public Relations Resources & PR Tools for Communications Professionals: Public Relations Society of America (PRSA)

http://www.prsa.org/

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Articles About Marketing: Marketing Strategy Harvard Business School Browse By: Topic Industry Geography 2011 Agency Predictions Over the past couple of years, we’ve seen some dramatic shifts in the agency landscape. In what Forrester has dubbed “The Great Race For Relevancy,” virtually every type of agency is now competing with each other like never before. Social media has become the great land grab and just about all agencies are claiming to be “digital” in some ways. We don’t expect the agency landscape to shake out and make sense in 2011. In fact, we expect more dramatic shifts.

Writing - DIY PR If you can't afford to pay for a big-time publicist, or aren't seeing the results you'd like from your own very expensive publicity "expert," blogger Nettie Hartsock recommends seven smart ways to kiss a PR professional goodbye. Here are a few of Hartsock's suggestions: Become a bona fide news outlet. Dog Training Programs 2014 - Reviewed and Ranked Puppy Training Basics When it comes to training your puppy, there are a few tips to keep in mind to help guide you through the process. By following a few key points, you can maintain consistent training and avoid letting things get ruff.

Top 20 PR Blogs You Should Be Reading Let’s be honest: PR Fuel isn’t the only PR blog out there. And while I like to think we do a good job of providing useful information here, the truth is there are some other truly great PR blogs. So, if you want a well-rounded education, I highly recommend following these blogs. Note: When making lists like these, someone deserving always gets overlooked. Please leave a comment with your favorite PR blogs. 1. Customer Relationships - The ROI of Real-Time Marketing and PR In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes. The Internet has fundamentally changed the pace of business, compressing time and rewarding speed. Real-time means news breaks over minutes, not days.

Top Schools for Animal Training Read about programs in animal training, which may be a good fit for students who enjoy working with animals but are not interested in becoming veterinarians. Learn about the program options at three of the top schools, and find a list of other colleges in the U.S. that provide training for animal trainers. School Information Some professional animal training jobs may require completion of a formal education program, through which students learn how to teach animals to behave, obey commands, do tricks or help a person with disabilities.

Perfect PR pitches: NYT tech columnist picks his favorites Editor's note: We are running this post again as part of a look-back at the year's stop stories. This was the most-read PR story in 2011. Like it or not, PR people make professional critics’ lives possible. Behind every review—of a restaurant, Broadway show, book, or tech product—there’s a PR person whose job it is to notify critics of something new, point out its newsworthiness and get any questions answered. In my 10 years at The New York Times, I’ve seen a universe of different PR pitches and met an endless range of PR people. Sometimes it’s clear that they love their jobs and believe in the products they represent.

Public Relations - Talk to Me: 10 Tips for Translating PR Results Into the Language of Business As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations (PR) professionals struggle with expressing results in a way that allows senior executives to easily recognize the impact that PR has on the success of the business. Having explored the perceptions and attitudes of PR professionals and senior executives toward the impact of PR on business success, I've compiled a list of best-practices for translating intangible PR results into demonstrable success, and reporting PR measurement to business execs. PR Measurement and Metrics If you doubt the importance of measurement and metrics, consider the results of a recent Gallup Poll, which showed that executives spend 24% of their time on "plan measurement and monitoring," second only to "strategic thinking/planning." Consider how each function in the executive suite adds a tangible and measurable value to a company's success.

So You Want to be a Dog Trainer! See also: Trainer Certification See also: Book List The Association of Professional Dog Trainers, APDT, is a professional organization of individual trainers who are committed to becoming better trainers through education. The APDT offers individual pet dog trainers a respected and concerted voice in the dog world.

5 Tips to Ensure Your Emails are Read « Caliber Pulse “Email is the original social media” according to social media scientist, Dan Zarella. Zarella, on behalf of Hubspot, presented findings from an analysis of 9.5 billion Mail Chimp emails, survey responses, and focus group information in a webinar that we participated in last week. We’d like to share the top six takeaways with you. Try using some of this advice on your next email campaign and give us feedback on the results. Public Relations - Seven Ways to Gain PR Campaign Momentum Consider this scenario: Your client's product or service is working for customers, but the publicity campaign that the client originally showed enthusiasm for isn't moving as it should. Because PR pros execute campaigns with their clients—not apart from them, as with some other promotional forms—it can be especially frustrating when client contacts or management team aren't responding to you or aren't engaged in your campaign. Public relations is a management function. However, when you're consistently facing problems like these, they can throw your program off track and prevent the successes you know are possible:

Military Working Dogs: Guardians of the Night <div id="others"><ul><li><a href="/media/197448/"><img src=" width="150" alt="Military Working Dogs: Guardians of the Night" /></a><div class="title" style = "font-weight:bold;"></div><div class="caption">An instructor at the Military Working Dog School at Lackland Air Force Base, Texas, rewards one of the training dogs after completing a task successfully. The dog-training school produces about 270 multipurpose dogs a year, according to school...</div></li><li><a href="/media/197449/"><img src=" width="150" alt="Military Working Dogs: Guardians of the Night" /></a><div class="title" style = "font-weight:bold;"></div><div class="caption">A team member with the 72nd Military Police Detachment, 93rd MP Batallion&#039;s K-9 unit, Fort Bliss, Texas, wears an attack sleeve to assist during a training session with Elvis. JOINT BASE LANGLEY-EUSTIS, Va. (May 23, 20121) -- They make this job look easy. The practice of using dogs for hunting is not a modern concept.

5 reasons PR pros still need traditional media With the rise of social media, many “experts” have predicted the demise of traditional media, whether for information dissemination, advertising, marketing or PR. One of our readers recently commented, “I am not so sure I need access to a traditional reporter anymore!” Though I encourage my clients and students to include social media in their PR strategy, I would not advise anybody to drop traditional media. It may seem that the traditional media are losing their usefulness. Many newspapers and magazines have folded.

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