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Become a smarter digital marketer

Econsultancy's Joining Up Data, Online and Offline Channels Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to the relationship between online and offline channels as highlighted by client-side digital marketers during Digital Cream 2014. The roundtable on joining up data, online and offline channels was sponsored by BlueKai and moderated by Branwell Johnson, Deputy Editor at Marketing Week.

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9 Interesting Infographics About Color Color, one of the most overlooked and yet important elements to our every day lives. Because of the makeup of our brains, and the correlations between sight and perception, we are affected on a very deep level by color. Perhaps even more than we are affected by shape, or any other sense in the mind and body. But color can relate to a great many things, even changing the way we think and feel. Check out these fantastic infographics about color and the way it is set in our world.

Nike Opens Its Fuel Band API To Developers To Create A More Useful Product Nike most recent bid to enter into the crowded field of wearable fitness technologies is its Nike FuelBand, a rubber wristband that tracks user movement and links that data back to an iPhone application for real-time performance readouts. In a bid to further the usefulness and value of the personal technology, Nike has also opened the beta version of its NikeFuel API to developers interested in combining music with the wristband, marking the first time Nike has released an API of any kind. Developers will be able to use the API to hack together apps, platforms, and other technologies that can work together with Nike’s fitness offerings. Though the API is only currently available in a limited beta for developers who participated in the Backplane hackathon during SXSWi in Austin, Texas, the move likely signals wider API availability in the near future. Fuelband

Examples of project management tools There’s a healthy market right now for project management tools, from Wunderlist Pro to the now-venerable Basecamp. And then we also have mind-mapping tools such as Mindmeister and Mindjet, which use diagrams in order to outline ideas in a structured way. German mathematics grad Michael Partheil reckons there’s value in combining both tools in a clean, streamlined way, and recently launched a new web app called Subtask to do just that. Of course, Mindjet itself has combined mind-mapping and project management through its Cohuman buy, but Partheil characterizes the result as “hard to use and bloated with features” — what he’s come up with is a simpler (and cheaper) beast.

20+ Tools to Create Your Own Infographics A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably prefer absorbing information straight from the infographic. What’s not to like? Colored charts and illustrations deliver connections better than tables and figures and as users spend time looking back and forth the full infographic, they stay on the site longer.

Ron Conway is a Silicon Valley startup's best friend The prolific angel investor has rarely met an Internet startup he didn't like. When it comes to picking the next big thing, there's a right way and a wrong way. And then there's the Conway. Ron Conway, with Coco, his rescue dog, photographed at their San Francisco home Getting to Grips with Marketing I ran a day-long workshop recently for a group of social enterprises - some established, some less so. The aim of the workshop was to take the mystery out of marketing, and help everyone to start a marketing plan. There was some anxiety in the room. Marketing looms large for some as an area of business beyond their reach. For others it's just dirty.

10 Awesome Free Tools To Make Infographics Advertisement Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now. Designing An Infographic

What is the future of sharing? Study [infographic] A very good event this morning at London Social Media Week run by digital agency Beyond on the Future of Sharing. It presented research that is perfectly distilled here into a very decent infographic. The focus ws on what is being dubbed “frictionless sharing”, which with the introduction of Facebook OpenGraph we are seeing from brands like Spotify, Ticketmaster, AirBnB. CharityEmail The CharityeMail package includes: Everything you need to build your emails, manage address books, test and send campaigns.An easy system to upload your existing emails into an address book, manage bounces and unsubscribes.Free training for all staff and free refresher courses.Quick start guides, white papers, videos and support. Pricing

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