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Idris Mootee, "Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School" 2013 | ISBN-10: 1118620127 | 224 pages | PDF | 27 MB A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems.
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