XEODesign Our Story XEODesign (pronounced zee-oh-design) is an award-winning firm that helps organizations increase engagement with play. We identify ways to increase engagement by eliminating factors that prevent play, and we uncover new opportunities for creating experiences based on what players like the most about games. We envision new game-inspired products and services, and we design the player behaviors, game mechanics, and emotions that make them work best. We help our clients innovate and attract new markets through revealing player's hidden motivations and catalyze their team's creativity.
Pinterest Referral Traffic Statistics Welcome to Shareaholic’s Referral Traffic Report. According to our findings based on aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month, Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined. The report doesn’t show all referral sources – there are hundreds of thousands – but it does shed some light on where some of the most talked about websites stand. Key Takeaways:
Creating a successful online strategy: The 5-step digitalroadmap process Martin Zwilling recently noted in a Forbes review of “The Digital Dollar” that “The route to success is not a random walk.” He further notes that, “From a strategic perspective, all the above should start with an overall digital roadmap, where you define your goals, outline the steps required, and articulate your success measurements.” This article outlines one proven method of creating an online strategy through the “digitalroadmap” process found in “The Digital Dollar: Sustainable Strategies for Online Strategies.” The key components of roadmap building are reviewed together with insights, tips and advice including the “must haves” to review or get started on your process. “Must have” prerequisites Successful online strategies are created when you have the following in place:
Understanding the New Roles in Marketing "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011 ... And as the role of marketing grows, it also continues to evolve.
Badges What is a Badge? badge [baj]: a special or distinctive mark, token, or device worn as a sign of allegiance, membership, authority, achievement, etc. (Source: Dictionary.com) A badge is a symbol or indicator of an accomplishment, skill, quality or interest. Facebook - The Complete Biography An in-depth profile of Facebook, written by Mashable contributor Sid Yadav and edited by Pete Cashmore. Image credit: Bryan Veloso. Facebook is the second largest social network on the web, behind only MySpace in terms of traffic. Primarily focused on high school to college students, Facebook has been gaining market share, and more significantly a supportive user base. Since their launch in February 2004, they've been able to obtain over 8 million users in the U.S. alone and expand worldwide to 7 other English-speaking countries, with more to follow. A growing phenomenon, let's discover Facebook.
How social media requires a resurrection of the full sercive agency This blog post was originally written by Martyn and published in Marketing Mag. Social media is a game changer. And given the rate of change in our industry now is a good time to be thinking about the future of our service offering (creative, media, digital, search, social, PR etc.) to client partners. This is written from a perspective of having worked at 5 full service ad agencies and 3 media shops over 25 years in London and Melbourne. A Checklist for Evaluating Gamification Platforms Conventional wisdom has it that sales people love competition. They want a challenge, beat their friends and colleagues, and be on top of the leaderboard. And sales managers constantly use carrots and competition, because this is what “motivates" sales agents.
history – Company Our company has packed a lot in to a relatively young life. We’ve captured some of the key milestones in Google’s development. Larry Page and Sergey Brin meet at Stanford. (Larry, 22, a U Michigan grad, is considering the school; Sergey, 21, is assigned to show him around.) Computational sociology Computational sociology is a branch of sociology that uses computationally intensive methods to analyze and model social phenomena. Using computer simulations, artificial intelligence, complex statistical methods, and analytic approaches like social network analysis, computational sociology develops and tests theories of complex social processes through bottom-up modeling of social interactions. In relevant literature, computational sociology is often related to the study of social complexity. Social complexity concepts such as complex systems, non-linear interconnection among macro and micro process, and emergence, have entered the vocabulary of computational sociology. A practical and well-known example is the construction of a computational model in the form of an "artificial society", by which researchers can analyze the structure of a social system.
Four steps to maximize the effect of social media This SharePoint expert offers his insights into what businesses need to thrive in online networks. Step one? Know what you want. By Matt Wilson | Posted: November 27, 2012 Gamification Platform Matrix Conventional wisdom has it that sales people love competition. They want a challenge, beat their friends and colleagues, and be on top of the leaderboard. And sales managers constantly use carrots and competition, because this is what “motivates" sales agents. But is this true? We know that sales reps have to make money for the company. Depending on the product or service sold, the sales process and effort can vary significantly, from products and services which need a lot of explaining and have long sales cycles, to others that need nearly no explanations and sell quickly.
Google Is 10 Years Old? Finding The Real Google Birthday The AFP has clearly been waiting for September 15, so it could trot out today’s “Google is 10 years old” story. But the company itself doesn’t count tomorrow as its 10th birthday. In fact, knowing exactly when Google’s birthday is depends on your point of view. Some milestones to consider below, which make Google as old as 12 and as young as 9. Plus, more special Google birthday logos. NOTE: See Google 10th Birthday Site: Interactive Timeline, Project 10×100 To Improve The World & Share Your Google Stories for news of the official Google 10th birthday site launched since this was written. 11 Reasons Why Social Business is Like Dating My brother Jonathan (with whom I founded exploreB2B) often describes our platform as a “dating site for businesses.” This is one reason why, in a recent interview conducted by my colleague Erin for her ‘Unraveling Social Business’ series, her interview with Michael Brenner came as such a pleasant surprise. In talking about an effective social business strategy, Brenner made a comment directly addressing the romantic analogy. He said: