Social Media Monitoring and Analysis with Alterian SM2 (Formerly Techrigy) Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Taking action to improve the experiences your customers have within that journey can convert them from shoppers to customers, and then to advocates. Overtone - Beyond Social Media Monitoring Scalable to growth. Adaptable to change. Leveraging SOA and your existing technology The KANA Enterprise platform leverages your existing technology investments by integrating with your enterprise data, applications and messaging systems. The platform is built on service-oriented architecture standards and designed for effective customer experience management. That means costly point-to-point integration and application upgrades are simplified, unburdening IT in the process.
ESPN Responds to Criticism and Publishes Social Media Policy Twitter is a strange animal. One man can tweet about an official change in ESPN's Twitter policy, and the world can respond. In fact, that's what happened earlier today when we reported on Ric Bucher's tweet that ESPN was "prohibiting tweeting info unless it serves ESPN." Just a few short hours later, the situation has bubbled up to a point where ESPN has publicly responded to the situation, going so far as to share their addendum to their rules and guidelines for social networking - the memo at the center of the whole ordeal.
Overtone - Beyond Social Media Monitoring Scalable to growth. Adaptable to change. Leveraging SOA and your existing technology The KANA Enterprise platform leverages your existing technology investments by integrating with your enterprise data, applications and messaging systems. The platform is built on service-oriented architecture standards and designed for effective customer experience management. That means costly point-to-point integration and application upgrades are simplified, unburdening IT in the process. 3 apps to check username availability across all sites at once I recently made a half serious post on FriendFeed as to whether or not you would name your child if the domain of their name wasn’t available. Perhaps I was taking it a little overboard but if you ask the same question to any company trying to come up with a name it goes well beyond making sure the domain name is available. Locking down brand names across all social media sites is not just an issue for big companies and celebrities.
Competitive Research Welcome to the last session of SES NY. Congratulations on making it. I’m hoping I make it through the next hour. If for some reason I don’t, I just want you to know that I loved you all. No, really. 26 Places to Find Free Multimedia for Your Blog Nothing makes a blog post more eye-catching than a great header image, but not all publishers have artistic talent. And even accomplished digital creatives often crave some found material to start from or work with in a project. Luckily for all of the above, sources abound for finding a compelling photo to grab your readers' eyes and draw them in, or to locate fresh multimedia to remix. Creative Commons search
Six Social Media Trends for 2012 - David Armano by David Armano | 10:25 AM December 12, 2011 Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. Top 10 Free Tools for Monitoring Your Brand's Reputation Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. Brand monitoring has become an essential task for any individual or corporation. Years ago, when people talked about our brands, it was behind our backs and we almost never found out about it.
48 Free Social Media Monitoring Tools Go to the updated version of this post:54 Free Social Media Monitoring Tools [Update 2012] If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. Brand vs. Brand Relationship: Let’s Not Confuse Them Last night on our weekly PR 2.0 chat on Twitter (anyone can join this weekly chat Wednesdays at 8pm EST. Search on hashtag #pr20cat and join in!), we discussed branding and PR 2.0 and why PR folks (and marketers, that's a topic on integration for another day!) need to understand branding and how it affects their interactions with constituents (or publics). If you've hung out in social media circles long enough, I am sure you've heard “you don't own your brand, your customers do.” Nothing can be further from the truth and why we need to be very careful with how we phrase this as marketers, consultants, agencies, etc.
Mass. governor, MIT announce big data initiative BOSTON—The Massachusetts Institute of Technology, Gov. Deval Patrick and industry officials announced Wednesday that they will be tackling big data research in an effort to add jobs and increase innovation in the state. MIT President Susan Hockfield joined Patrick, chief technology officer and others to discuss three major big data initiatives. Chief among the initiatives is MIT's new big data research center, known as bigdata(at)CSAIL, which will be run out of the school's Computer Science and Artificial Intelligence Laboratory.
Why You Need to Monitor and Measure Your Brand on Social Media Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Whether you are actively developing a social media presence for your brand or just dipping your toe in the deep and ever-changing ocean of social media chatter, you probably realize that monitoring and measurement are quite important.
Seth's Blog: The bandwidth-sync correlation that's wor Check this out. Every once in a while a cool graph pops into my head. Here are a dozen or so forms of communication, arranged on two axes. On the horizontal, they rank from asynchronous (meaning the creator and the responder are separated in time--like a letter) and synchronous (meaning the creator and the responder are in real time proximity to each other--like a phone call). Up and down, I've charted the quality of the medium.