Social Media Monitoring and Analysis with Alterian SM2 (Formerly Techrigy)
Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Taking action to improve the experiences your customers have within that journey can convert them from shoppers to customers, and then to advocates. Too often customers don’t ask for what they want, and rarely do they behave in the way you expect them to; however, they are telling others directly in social media. Taking this view of your customer’s world lets you make better informed and faster decisions about value propositions, brand strategies, and, more importantly, how to engage customers.
Related: Veille et e-réputation
• Social Monitoring
• E-Reputation Soft
• Brand Sentiment Resources
• Data Mapping
• Analytics tools