Social Media Monitoring and Analysis with Alterian SM2 (Formerly Techrigy) Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Taking action to improve the experiences your customers have within that journey can convert them from shoppers to customers, and then to advocates. Too often customers don’t ask for what they want, and rarely do they behave in the way you expect them to; however, they are telling others directly in social media. Taking a walk in your customer’s shoes isn’t necessarily a walk in the park, but it can provide a rich and contextual view into exactly where the customer is in their journey.
Social Media Analytics Oracle Social Cloud is a cloud service that helps you manage and scale your relationship with customers on social media channels. Oracle has integrated the best-in-class social relationship management (SRM) components - social listening, social engagement, social publishing, social content & apps, and social analytics - into one unified cloud service to give you the most complete SRM solution on the market. Why Oracle? Only Oracle can connect every interaction your customer has with your brand. Our goal is to help you deliver the best customer experience wherever your customer touches your brand. Only Oracle has a social platform that includes all of the capabilities to manage a holistic social media strategy; along built-in integrations with other Oracle solutions to leverage the power of social media throughout your business.
Social media metrics that matter A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand and how much your message is spread), 35%Sentiment (positive, negative or indifferent consumer reaction), 32% Financials (the effect social media has on your bottom line), 20%Volume (number of comments, blog posts, tweets, links, etc. about your brand), 11%Other, 2% There's a lot of talk these days about measuring social media. (I'm reading an article right now on tracking your Twitter ROI) I've even suggested that the "warm and fuzzy, touchy-feely" days of social media are over. The CEO wants to know the ROI of SMM!
Spyfoo.com - Spyfoo This full website whois and analysis report on Spyfoo.com was ran on April, 15, 2014. Registrar GoDaddy.com, LLC ( Whois Server whois.godaddy.com Referral URL How to Measure Social Media ROI for Business Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams. If you’re waiting for someone to provide that magic bean, then put away your watering can. Topsy - Real-time search for the social web With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search Drag down from the middle of the Home screen and type what you're looking for.
Products: Google Browser Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it!' See Getting Started below for more details. Getting Started Make sure you have the latest version of java, at least Java 1.5 Type in your search keywords or a URL, and press "Graph It!" Google Local Lures Small Businesses With Their Own Web Dashboard Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from.
Omniture Launches Facebook Application Analytics for Brands Chances are that if your brand has a Facebook application or two, you’d like to know how it’s performing, get better insight into active users, and ascertain how its performance correlates to your site traffic and overall online presence. Hoping to make that a reality is the web analytics solution provider, Ominture , which is announcing today that their SiteCatalyst product, previously updated to support Twitter analytics , will now include an App Measurement for Facebook tool. App Measurement for Facebook gives SiteCatalyst users the ability to measure the popularity and success of Facebook applications using the analytics, segmentation, and reporting capabilities that the product already boasts. From the Omniture dashboard, users can view a number of Facebook application reports. We’re intrigued by the new offering and can think of many a brand or business that would glean immediate value from Omniture’s App Measurement for Facebook .
How to measure visitor engagement, redux Back in December of last year when I first posted on measuring visitor engagement, I hardly imagined how much interest the topic would generate. Shortly after the first post, I commented that my definition of engagement was as follows: Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals.
Analytics Toolbox: 50+ Ways to Track Website Traffic From analyzing your RSS feed to counting page views to visual representations of where your visitors are clicking, there is no shortage of companies looking to help you better understand your web site’s traffic. In our latest “toolbox” installment, we analyze (pun intended) the wide variety of applications and tools available for keeping tabs on how your sites, feeds, blogs, emails, or even your intranet is performing. As with our other toolbox articles, we encourage you to add other applicable links in the comments area. Web Traffic Visualization Analytics Toolbox: 50+ More Ways to Track Website Traffic If you have a website or blog you're probably interested in who's visiting your site and what they're doing while they're there. Way back in 2007 we did a post on web analytics but a lot has changed since then. Most analytics packages are now focusing on real-time tracking and graphical representations of visitor data. Below are more than fifty analytics tools to help you monitor and analyze your web traffic. How do you monitor and analyze your web traffic?
Web Analytics Demystified Web Analytics Demystified approaches web analytics and optimization consulting like no one else. Our firm is staffed entirely by experts — we don't have "entry level staff", junior analyst, account managers, or annoying sales people. What's more, we don't sell "hours" or "time and materials" engagements — we sell 100% client satisfaction.