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Social Media & Reputation Management

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Tom Grayson sur Twitter : "Imagine the views this would have gotten if #SocialMedia existed yesterday in 1963. Monk protester Quang Duc. Social Media and Consumer Choice Survey. Brand Reputation Management and Social Media: The Senior Leadership Perspective. The Results - Tom Grayson's Blog. Discover your first Tweet. Tom Grayson's Blog. While trademarks, symbols, and slogans are critical to brand recognition, they are merely tangible representations of what that brand means to various publics. Managing the reputation of the brand is critical to building, maintaining and defending its value.

The research on corporate reputation and its effect on financial performance demonstrates a clear connection between these two business drivers. However, to reach positive financial outcomes, business leaders need to recognize and understand the connection. Armed with this knowledge, leaders can employ strategies that build on this connection. Many consumers see the reputation of the brands they use as an extension of their own reputation. Do stakeholders view the organization as one that acts ethically and with stakeholder values and goals in mind? For consumers, both the brand’s actions and its products and services affect reputation and influence and inspire the purchase decision. The Interviews (to be conducted in April 2014)

Tom Grayson's Blog. Take note: 'The web' is not 'the Internet'. Here's a note to self: If you’re in Silicon Valley, never mistake the web for the Internet. It’s sort of like being in France and asking, 'So what’s the difference between Champagne and bubbly? ' That’s what Don Nielson taught me. In the 1970s, Nielson was a computer scientist at the SRI, a tech research company, and he was on one of the teams that started the Internet.

And when I met him, I said, "You were one of the guys who helped created the web! " "Absolutely not, I had nothing to do with the web," he said. Nielson doesn’t have a problem with the word "web. " "Arcane as it may be, this was absolutely revolutionary. Marc Weber is a curator at the Computer History Museum in Silicon Valley. "In the late 80s, the Internet was growing really fast. But as the Internet grew, there was no "easy to use" system that let you find all the information online. "So Tim called it 'Information Management, a proposal,'" Templeton said. And it was a manifesto of sorts. Carnival Cruise Lines Revive Brand with Social Media. An Executive View of the Difference Between Brand and Reputation. Posted on Thursday, September 5, 2013 . by Peter Zandan, Ph.D. Global Vice Chairman, Hill + Knowlton Strategies and Michael Lustina, Ph.D., US Director of Research, Hill+Knowlton Strategies This white paper explains the distinction between Brand and Reputation and provides an approach for how companies can properly measure and strengthen both aspects to build equity with key stakeholders.

“Brand is about me; Reputation is about us.” The concepts of “Brand” and “Reputation” are core to corporate communications, yet the terms are frequently confused and often used inaccurately, which can create serious problems in today’s business environment. To these ends, Hill+Knowlton Strategies performed a deep, quantitative analysis on more than 150,000 recent interviews on corporate Brand and Reputation in order to arrive at robust, data-driven definitions of Brand and Reputation and explore the interaction between the two concepts. Those definitions are: Take the case of the oil company BP. 1. 2. 3. Grunig revisited: digital communication and the Four Models of Public Relations. It must be the time of year but I’ve had a couple of conversations in the last week or so with post graduate students seeking opinion on how digital communication fits with Grunig’s Four Models of Public Relations.

If I’ve lost you already I make no apologies. Every public relations practitioner should have a working knowledge of James Grunig’s work – for a quick primer check this excellent post by Heather Yaxley. In 1984 Grunig and Todd Hunt published the Four Models of Public Relations as part of a book called Managing Public Relations.

The model describes the different forms of communications between an organisation and it’s stakeholders. The first model is publicity or press agent, the second is known as the public relations information model, the third asymmetric persuasion, and the final one the two-way symmetrical model is formal definition of public relations best practice. Grunig’s model remains as relevant today as is it did when it was first created almost 30 years ago. GRUNIG. Social media crisis communication: Lessons from Target's Data Breach - ZOG Digital Blog : ZOG Digital Blog.

In the digital age, even the most prepared companies are at risk for having data leaked or stolen. When this happens, companies need to have a plan in place to not only fix the security loophole, but also reassure customers so they feel it’s safe to spend their money again. Using social media crisis communication strategies is one of the many ways that companies can rebuild trust with consumers after a data breach.

The most recent example of this is Target. Just days before Christmas, the nation’s second-largest retailer acknowledged Thursday that data connected to about 40 million credit and debit card accounts was stolen as part of a breach that began over the Thanksgiving weekend. The theft is the second-largest credit card breach in U.S. history, exceeded only by a scam that began in 2005 involving retailer TJ Maxx. That incident affected at least 45.7 million card users. 1. How the thieves were able to compromise payment terminals on such a large scale is unclear. 2. 3. 4. 5. 6. Get Your CEO to Tweet.

Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to leave that to their marketing and PR teams. That said, it seems that executives do realize the value of such an engagement. A survey conducted by Bazaarvoice in the summer of 2012 among 100 Chief Marketing Officers clearly showed that CMOs see value in social media. Over 82% of CMOs believe social data has a measurable impact on brand awareness. But it goes beyond business accounts. According the study by BRANDfog, “innovative C-Suite and senior executives are at the forefront of social en­gagement, utilizing social media to attract new talent, deepen brand loyalty, increase purchase intent, and establish brand transparency.”

Executives who have been engaged socially for a while agree with the statement above. Top 10 Brands on Social Media in 2013 [CHART] Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come up with its top 10 list. Although Samsung wasn't the most popular brand on any particular social network, it earned 16 million new followers across multiple platforms in the past 12 months— enough to get data aggregator Starcount's top spot. Walt Disney came in second place, largely due to a one-million-follower increase on Sina Weibo, a Chinese microblogging site. National Geographic grabbed the bronze after its top-rated YouTube channel got 160 million views this past year. Check out the other companies that made the list for this year's top 10 brands on social media, below.

Have something to add to this story? Image: Flickr, John Karakatsanis. Social Media Shakedown of Top Brands in September 2013. EZproxy Login - Syracuse University Libraries Remote Access. EZproxy Login - Syracuse University Libraries Remote Access. EZproxy Login - Syracuse University Libraries Remote Access. EZproxy Login - Syracuse University Libraries Remote Access. Lin Humphrey: Carnival Cruise Lines: A Prescription for Navigating Rough Media Waters. I have watched recent events unfold around Carnival Cruise Lines with a mix of curiosity and sadness. While teaching my marketing class at Texas Tech University, I proudly recounted my time working for Carnival in marketing. Sadly, hardly a week passes without a new hiccup surrounding a Carnival ship.

In addition to the Carnival Triumph fire, the line faced propulsion and steering issues on multiple occasions, along with shipyard issues in Mobile. Normally, global firms are able to circumvent PR crises, but this has not happened with Carnival. Based on my observation as a marketing academic and veteran of the industry, I propose five steps Carnival should take to improve its media problems. Step 1: Face Facts. Cahill indicated that he could not determine the severity of the media problem because of his focus on the lines' consumers. For an informed point of view on the severity of the issue, I spoke to former Carnival Corp.

Step 2: Find an Empathetic Spokesperson. ★ Social Media ★ Marketing & Reputation Management Los Angeles Beverly Hills. Corporate Online Reputation Management: New Age Social Media. Corporate Online Reputation Management: New Age Social Media When we ask people what they think online reputation management is, the usual response is a dumbfounded look of ignorance. But for some, the immediate concept of this new service is that it is a form of online PR one’s “Internet Resumé”. Here we will take a look at the personal and corporate site of online reputation management. Polishing Your Internet Resumé A recent study from shows that 77% of employers will google their candidates before hiring them, but headhunters and employment agencies are close to 100% in their use of Google to research the applicants. This gives us a whole new perspective on the importance of your online image, activity, comments and photo publishing.

The problem for all of us, in this case, is that the Internet is almost timeless. The image above went viral. For your online resumé there are many tools available. Now let’s talk about businesses. Corporate reputation starts much earlier. Managing Corporate Reputation Through Social Media | Corporate Reputation. Step 1: GetYour D&B® BusinessCredit Report The world has become completely interconnected, and social media is the new fabric of communication among consumers. Facebook, Twitter and similar sites are no longer just for kids; big corporations with billions of dollars at stake must now go social as well if they are to successfully succeed when managing corporate reputation.

Social Media is Ubiquitous Internet penetration in North America alone now tops 75%, and the vast majority of time spent online is spent on social media sites like Facebook. Public relations, marketing campaigns, and other traditional avenues are still important, but social media is equally as critical. A good PR campaign (or a bad one) ultimately ends up on social media channels, as does a good (or bad) marketing campaign. Making Social Media Work for Your Brand Managing corporate reputation via social media requires a single key element: authenticity. Take the new Dominos Pizza campaign. Pitfalls and Problems Conclusion.

What's in a Name? Reputation Building and Corporate Strategy. Abstract Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relative merits by interpreting ambiguous informational signals from the firms, the media, and other monitors. The results of an empirical study of 292 large U.S. firms supported the general hypothesis that publics construct reputations on the basis of information about firms' relative structural positions within organizational fields, specifically using market and accounting signals indicating performance, institutional signals indicating conformity to social norms, and strategy signals indicating strategic postures. Understanding the informational medium from which publics construct reputations helps explain sources of mobility barriers within industries that originate in external perceptions. © Academy of Management Journal.

Social Media and Reputation Management. Online Reputation is something which people and businesses alike have been paying an increased attention to in the recent past. It has become very important for businesses to monitor and respond to things that are being said about them online. Initially it was industries like travel and hospitality that had to really keep tabs on online reputation management, but this has now changed.

Industries like Information Technology, Electronics, telecommunication and even Entertainment and Sports are paying attention to their online reputations. Social Media in the last decade has grown to a great extent, revolutionizing the internet through its ability to connect people and bring them closer. Also, a recent survey tells us that 22% of people who have had a bad experience are likely to comment about it online while only 9% of people who have had a good experience will do the same. So how can businesses use social media to manage online reputation? (online reputation management / shutterstock) Reputation Management and Social Media. How people monitor their identity and search for others online Reputation management has now become a defining feature of online life for many internet users, especially the young.

While some internet users are careful to project themselves online in a way that suits specific audiences, other internet users embrace an open approach to sharing information about themselves and do not take steps to restrict what they share. Search engines and social media sites play a central role in building one’s reputation online, and many users are learning and refining their approach as they go–changing privacy settings on profiles, customizing who can see certain updates and deleting unwanted information about them that appears online. Over time, several major trends have indicated growth in activities related to online reputation management: Young adults are the most active online reputation managers in several dimensions. Those ages 18-29 are more likely than older adults to say: EZproxy Login - Syracuse University Libraries Remote Access. EZproxy Login - Syracuse University Libraries Remote Access. Serials Solutions 360LINK. 253A10.1007%252Fs11192-012-0869-4.pdf?auth66=1391198516_7601f1d98411df5440c4c70e66eb360c.

2014 Social Media Marketing Predictions - San Diego online marketing. 2013 saw some big changes in social media marketing. Visual marketing played a huge part in social media marketing, along with monetization for major platforms. You might be wondering what lies ahead for 2014. Here are some predictions from experts in the social media marketing field. #1) A New Strategy for Facebook Using Facebook for your social media marketing will have a different focus in 2014. -Useful content in the news feed: You will need to publish content that focuses on useful and interesting ideas. -Integrate other marketing channels: Things like email, events and other social media platforms can be used to entice customers to share branded content.

-Start a blog: If you want to drive traffic to your website through Facebook, publishing useful content on a blog is a great way to do this. -John Haydon, founder of Inbound Zombie and author of Facebook Marketing for Dummies. #2) The Return of Paid Advertising and Sponsorship -How will it change the face of the existing platforms? How To Measure Your Social Media Return On Investment. By Natalie Burg There’s no longer much doubt for small businesses regarding whether being on social media is a good idea. If nothing else, the visibility and connectivity offered by social media has convinced most business owners that it’s worth their while. But just how much time and effort should it consume? While it may be easy for the average small business to say it’s worthwhile to be on Facebook Facebook, most would agree monitoring it and posting 24/7 would be a waste of resources. That’s not to say measuring ROI is a snap. Here are a few ways to ease that annoyance.

Metric Tools Facebook doesn’t limit page administrators to the data on their own admin panel. “If a customer clicks and then goes on your site to register, then you have proof that the ad was at least effective for that,” writes Todd Wasserman for Mashable. ”Of course, the ideal scenario is when a customer clicks through an ad and then buys something on your site.” Interactions Analyzing Traffic. Measuring Social Media Marketing ROI For Your Business. Social Media ROI: 14 Formulas to Measure Social Media Benefits.