Tom Grayson sur Twitter : "Imagine the views this would have gotten if #SocialMedia existed yesterday in 1963. Monk protester Quang Duc. Social Media and Consumer Choice Survey. Brand Reputation Management and Social Media: The Senior Leadership Perspective. The Results - Tom Grayson's Blog. Discover your first Tweet. Tom Grayson's Blog. While trademarks, symbols, and slogans are critical to brand recognition, they are merely tangible representations of what that brand means to various publics.
Managing the reputation of the brand is critical to building, maintaining and defending its value. The research on corporate reputation and its effect on financial performance demonstrates a clear connection between these two business drivers. However, to reach positive financial outcomes, business leaders need to recognize and understand the connection. Armed with this knowledge, leaders can employ strategies that build on this connection. However, doing so requires both scholarly and real-world knowledge relevant to brand reputation management within the senior leadership group. Tom Grayson's Blog. Take note: 'The web' is not 'the Internet'. Here's a note to self: If you’re in Silicon Valley, never mistake the web for the Internet.
It’s sort of like being in France and asking, 'So what’s the difference between Champagne and bubbly? ' That’s what Don Nielson taught me. In the 1970s, Nielson was a computer scientist at the SRI, a tech research company, and he was on one of the teams that started the Internet. And when I met him, I said, "You were one of the guys who helped created the web! " "Absolutely not, I had nothing to do with the web," he said. Carnival Cruise Lines Revive Brand with Social Media. An Executive View of the Difference Between Brand and Reputation. Posted on Thursday, September 5, 2013 . by Peter Zandan, Ph.D.
Global Vice Chairman, Hill + Knowlton Strategies and Michael Lustina, Ph.D., US Director of Research, Hill+Knowlton Strategies This white paper explains the distinction between Brand and Reputation and provides an approach for how companies can properly measure and strengthen both aspects to build equity with key stakeholders. Grunig revisited: digital communication and the Four Models of Public Relations. It must be the time of year but I’ve had a couple of conversations in the last week or so with post graduate students seeking opinion on how digital communication fits with Grunig’s Four Models of Public Relations.
If I’ve lost you already I make no apologies. Every public relations practitioner should have a working knowledge of James Grunig’s work – for a quick primer check this excellent post by Heather Yaxley. In 1984 Grunig and Todd Hunt published the Four Models of Public Relations as part of a book called Managing Public Relations. The model describes the different forms of communications between an organisation and it’s stakeholders. The first model is publicity or press agent, the second is known as the public relations information model, the third asymmetric persuasion, and the final one the two-way symmetrical model is formal definition of public relations best practice. GRUNIG. Social media crisis communication: Lessons from Target's Data Breach - ZOG Digital Blog : ZOG Digital Blog. In the digital age, even the most prepared companies are at risk for having data leaked or stolen.
When this happens, companies need to have a plan in place to not only fix the security loophole, but also reassure customers so they feel it’s safe to spend their money again. Using social media crisis communication strategies is one of the many ways that companies can rebuild trust with consumers after a data breach. The most recent example of this is Target. Just days before Christmas, the nation’s second-largest retailer acknowledged Thursday that data connected to about 40 million credit and debit card accounts was stolen as part of a breach that began over the Thanksgiving weekend. The theft is the second-largest credit card breach in U.S. history, exceeded only by a scam that began in 2005 involving retailer TJ Maxx. Target has been able to avoid some potential losses due to a quick response, which included direct and constant communication with customers. 1. 2. 3. 4. Get Your CEO to Tweet. Big company executives are virtually invisible on social networks.
Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to leave that to their marketing and PR teams. Top 10 Brands on Social Media in 2013 [CHART] Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come up with its top 10 list.
Although Samsung wasn't the most popular brand on any particular social network, it earned 16 million new followers across multiple platforms in the past 12 months— enough to get data aggregator Starcount's top spot. Walt Disney came in second place, largely due to a one-million-follower increase on Sina Weibo, a Chinese microblogging site.
National Geographic grabbed the bronze after its top-rated YouTube channel got 160 million views this past year. Social Media Shakedown of Top Brands in September 2013. EZproxy Login - Syracuse University Libraries Remote Access. EZproxy Login - Syracuse University Libraries Remote Access. EZproxy Login - Syracuse University Libraries Remote Access. EZproxy Login - Syracuse University Libraries Remote Access. Lin Humphrey: Carnival Cruise Lines: A Prescription for Navigating Rough Media Waters. I have watched recent events unfold around Carnival Cruise Lines with a mix of curiosity and sadness.
While teaching my marketing class at Texas Tech University, I proudly recounted my time working for Carnival in marketing. Sadly, hardly a week passes without a new hiccup surrounding a Carnival ship. In addition to the Carnival Triumph fire, the line faced propulsion and steering issues on multiple occasions, along with shipyard issues in Mobile. Normally, global firms are able to circumvent PR crises, but this has not happened with Carnival. Even with the news of an operational program to prevent future issues, the media responded with skepticism. Based on my observation as a marketing academic and veteran of the industry, I propose five steps Carnival should take to improve its media problems.
Step 1: Face Facts. Cahill indicated that he could not determine the severity of the media problem because of his focus on the lines' consumers. ★ Social Media ★ Marketing & Reputation Management Los Angeles Beverly Hills. Corporate Online Reputation Management: New Age Social Media. Managing Corporate Reputation Through Social Media. Step 1: GetYour D&B® BusinessCredit Report The world has become completely interconnected, and social media is the new fabric of communication among consumers.
Facebook, Twitter and similar sites are no longer just for kids; big corporations with billions of dollars at stake must now go social as well if they are to successfully succeed when managing corporate reputation. What's in a Name? Reputation Building and Corporate Strategy. Abstract Firms compete for reputational status in institutional fields.
Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relative merits by interpreting ambiguous informational signals from the firms, the media, and other monitors. The results of an empirical study of 292 large U.S. firms supported the general hypothesis that publics construct reputations on the basis of information about firms' relative structural positions within organizational fields, specifically using market and accounting signals indicating performance, institutional signals indicating conformity to social norms, and strategy signals indicating strategic postures.
Understanding the informational medium from which publics construct reputations helps explain sources of mobility barriers within industries that originate in external perceptions. Social Media and Reputation Management. Reputation Management and Social Media. How people monitor their identity and search for others online Reputation management has now become a defining feature of online life for many internet users, especially the young.
While some internet users are careful to project themselves online in a way that suits specific audiences, other internet users embrace an open approach to sharing information about themselves and do not take steps to restrict what they share. EZproxy Login - Syracuse University Libraries Remote Access. EZproxy Login - Syracuse University Libraries Remote Access. Serials Solutions 360LINK. 253A10.1007%252Fs11192-012-0869-4.pdf?auth66=1391198516_7601f1d98411df5440c4c70e66eb360c. 2014 Social Media Marketing Predictions - San Diego online marketing. 2013 saw some big changes in social media marketing. Visual marketing played a huge part in social media marketing, along with monetization for major platforms.
How To Measure Your Social Media Return On Investment. Measuring Social Media Marketing ROI For Your Business. Companies around the world are just now tuning in to the power and benefits of social media as a marketing tool for their businesses. Social Media ROI: 14 Formulas to Measure Social Media Benefits. Measuring social media ROI can be a daunting task, but not impossible.