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E-commerce et merchandising Si le merchandising est une discipline maîtrisée dans le retail, elle l'est bien moins dans le e-commerce. Pourtant, le merchandising est l'un des premiers leviers pour optimiser son espace de vente digital! Si les e-commerçants ont l'esprit marchand, cela signifie qu'ils sont contraints à cette situation. Mais alors quels sont les freins? Définition de Merchandising : Élément du marketing englobant toutes les techniques commerciales qui permettent de déterminer la localisation et l'aménagement adéquats du lieu de vente, ainsi que la présentation des produits qui y sont vendus, dans des conditions physiques et psychologiques optimales. Il permet notamment d'éviter la constitution de zones froides à l'intérieur d'un point de vente, c'est-à-dire de rayons (ou groupe de rayons) rarement ou jamais visités par les clients, habitués à un parcours identique d'une visite à l'autre (voir les exemples d'indicateurs présentés page suivante).
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e-réputation Dans l’idée, toute action réalisée sur le web suppose l’émergence d’une rétribution, d’un retour sur investissement. Après la compensation financière, la meilleure récompense est le gain de visibilité de son entreprise sur Internet. Pour faire un état des lieux régulier et rapide de ce qui se dit de vous, plusieurs outils ont été conçus pour vous faciliter la tâche. Introduction to finding and accessing data These UK surveys can be used to produce national estimates. They can all be used to describe a population at one point of time and most can be used to compare populations at more than one time point. Many are large surveys that are used to inform policy. Discover data from UK surveysDiscover case studies relating to UK surveys The Annual Population Survey (APS) combines data from the Labour Force Survey (LFS) and national boosts. Datasets contain 12 months of data and responses from 155,000 households and 360,000 people.
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Quick Sprout — I'm Kind of a Big Deal Extensive Roundup of the Best WordPress Plugins You'll Ever Need: Year 2012 Edition Besides being a beautiful, easy to use and powerful platform by itself, WordPress is also loved because of it’s high level of customization and optimization. Plugins are the best way to optimize and enrich your WordPress blog. And it’s not limited to performance only. The plugins WordPress offers range from page speed optimization, user engagement, advanced backup, full theme modification to social sharing and search engine optimization. No matter what kind of website or blog you own, you’ll definitely find something that will make your site better.
How Blogging Can Actually Make Your Life Easier I’ve contributed to a few different corporate blogs over the years and there’s one thing we do at TechWyse that sets us apart and helps us stand out; believe it or not it actually makes our lives easier. I’m talking about blogging; I know what you’re thinking, you’re already pulling a 60 hour week and answering emails on weekends, when do you possibly have time to write a blog, let alone consistently? So what about this promise to make your life easier by spending a few hours a week blogging? Read on.