What Is Guerrilla Marketing?

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry. This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. Guerrilla marketing is often ideal for small businesses that need to reach a large audience without breaking the bank. The History of Guerrilla Marketing Advertising can be dated back to 4000 BC where the early Egyptians used papyrus to make sales messages and wall posters. “…is a state of mind.

businessinsider Luxury companies are complacently selling to their established customers while ignoring the next generation of millennials. This attitude could jeopardize future business because millennials are "skeptical" about luxury brands like Louis Vuitton and Burberry, according to a report by Pam Danziger at Unity Marketing. So far, luxury brands have taken the easy way out and marketed to their reliable customers. "Luxury marketers face a challenge repositioning their brands for this next generation of highly-educated, soon to be affluent young people," Danziger says. "Luxury brands will have to adapt to meet this next generation of luxury consumers in the marketplace." Reaching the younger generation is challenging because research shows that young people think that luxury brands are overpriced and aren't worth the expense. While millennials aren't making up much of the market now, Danziger predicts that by 2020 many will be affluent and buying more expensive goods.

The ‘New Social': How Brands Must Change I joined Rishaad Salamat on Bloomberg TV last week to discuss how brands need to change the way they approach social media in light of the changes we highlighted in our new Digital, Social & Mobile Worldwide in 2015 report. As you’ll see from the video of our chat above, the most valuable findings to come out of this report are not the staggering numbers, nor the impressive, growth of all things digital; much as these things are important, it’s the change in the ways that people are using digital connectivity, and why they’re using it, that has the greatest significance for marketers. If brands are to make best use of the huge opportunities in social, they’re going to need to make a few changes of their own. 1. But that has some serious implications for brands: Very few people choose to interact directly with brands on social media. Key tip: make marketing worth talking about, rather than talking about yourself 2. Key tip: it’s not about you. 3. 4. But we’re only fooling ourselves. 5.