social influence scoring
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Stop the Social Puppetry for Klout and Other Influence Metrics! | The Marketing Nut
If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011. There were strong arguments for and against the change.
As we wrote about earlier this week, Klout has reworked its algorithms, and your scores have changed. Some have gone up, some down. Despite claiming more transparency with their algorithms, they are still mostly opaque and mysterious. As one of our readers commented, "Klout just pulled a Netflix, taking trust off the table." So while they tinker with their code, you might want to explore other alternatives that can help you measure your social media effectiveness. We have come up with 17 different services, some free, some fairly expensive.
17 Alternatives to Klout
Your Klout Score Probably Just Dropped - Do You Care?
Today Klout released a new scoring model for its social media influence service. According to a blog post, this project "represents the biggest step forward in accuracy, transparency and our technology in Klout's history." Klout Score is based on the PeopleRank algorithm, which gathers information about how many people you influence, how much you influence them and how influential they are. Sponsor "Influence is the ability to drive action and is based on quality, not quantity," writes Klout Director of Ranking Ash Rust. "When someone engages with your content, we assess that action in the context of the person's own activity."
John Scalzi is the author of Old Man's War and other science fiction novels. He runs a blog, Whatever , where this commentary originally appeared. I got a Klout account a few months ago when it did that promotion of allowing its members to get an early view of the U.S. version of Spotify , and that was reason enough to give it a spin. Well, I still have my Spotify account, but this morning I deleted my Klout account. Part of that was due to the various kvetches I've seen regarding Klout's rather lackadaisical approach to privacy, noted by everyone from Charlie Stross to The New York Times -- but really, at the end of the day (or the beginning of it, as I deleted the account this morning), I left Klout because I suspect the service is in fact a little bit socially evil.
Why Klout scores are possibly evil - Nov. 15, 2011
Klout to Ask Users to Trade Influence for Equity in Startups
Klout is partnering with a startup called Wahooly to offer high-ranking members the ability to become investors in startups in return for helping publicize the young companies. In about two weeks, Klout will approach users with a score of 45 or more to check out Wahooly. In January, those users who opt in will be able to choose from 200 startups in which they’d like to invest. Dana Severson, founder of Wahooly (the name refers to the wahoo, arguably the world’s fastest fish, which travels in schools), gave the following hypothetical example of how the service will work: “Say Startup A wants to offer a 5% equity arrangement to 5,000 users.
White Horse reveals weaknesses of social influence metrics such as Klout and shows additional measurement required - White Horse
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Klout should not be regarded as the standard for influence online
By Alexandra Reid I have a hard time believing that Klout is and should be the standard for influence online. My reasoning is grounded in the fact that Klout , which purports to measure social media influence, is losing clout because of its failure to follow social media best practices. It seems illogical to me that so many of us are measuring our social media success based on standards developed by an unsocial organization. As reported by Yahoo news, Klout has come under fire for some recent missteps. Users have expressed outrage that Klout’s “user-scraping” tactics were used to make profiles for users who didn’t sign up for the service, including children, and opting out was extremely difficult before the firm finally, under pressure, implemented an opt-out feature.
Experts differ on Klout's clout
An early social media application used to influence people. The San Francisco-based firm produces a " Klout Scor e", from 1 to 100, indicating the (you guessed it) clout of folks across the social media talk-o-verse of Twitter, Facebook and sundry settings for our current era of computer-assisted solipsism . "The Klout Score measures influence based on your ability to drive action," says the firm .A Kloutless Guide to Social Influence - Caliber Interactive
You may remember my blog about Klout and social influence metrics from a few weeks back. One of my primary talking points was how the way these metrics work can fly in the face of good social media behaviour to the degree that users are actively dissuaded from interacting with anyone besides influencers and are penalised for high levels of engagement. In my view as a consequence of this these tools don’t always get it right when it comes to how truly influential a social media account actually is. Even though your social influence score can be important, what’s most important is engaging with your audience in a meaningful way.