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Asia's Global Influence: How Is It Exercised? What Does It Mean? A report from the 2010 Asia Policy Assembly As we enter the second decade of the 21st century, the international landscape reflects the global influence of an empowered and developing Asia-Pacific. In the decades ahead, many of our country’s most critical overseas interests will be in Asia, entailing both challenges and opportunities. Accordingly, America must be better prepared to understand developments in the region, as they are crucial to our country’s economic vitality, national security, and environmental well-being, as well as our continued efforts to promote human liberty. Asia requires greater attention in the policy community, and stronger bridges are necessary between the policy world and academe. The field of contemporary Asia Studies needs enhanced attention, both to boost its strength and to assemble its most capable minds to work on policy-relevant issues.

The inaugural Asia Policy Assembly convened June 17–18, 2010, in Washington, D.C. Sincerely, Robert M. Richard J. U.S. Governing for the Future: How to Bring the Long-Term Into Short-Term Political Focus. THE GLOBAL FUTURE OF SOCIAL POLICY final.pdf. Acharya-Can Asia Lead.pdf. Globalization with Few Discontents? Pew Research Center June 3, 2003 For more than a decade, globalization has been a deeply divisive topic among social activists, intellectuals, business leaders, policy makers and politicians. But the global public is less divided on the subject. To varying degrees, people almost everywhere like globalization.

The 38,000 people surveyed in 44 countries by the Pew Global Attitudes Project report that globalization is now a routine fact of their everyday lives. They experience it in many ways - through trade, finance, travel, communication and culture. In countries that are prominent cultural exporters - such as the United States and France - people are somewhat less likely to see increased availability of cultural exports from other parts of the world. Communications: Perception vs. Similarly, most people around the world believe international communication and travel are on the rise. Three Views of a Connected World Connected World: Impact on Countries Foreign Culture's Personal Impact. Economy and Culture : Looking for Public Regulation Issues. PlanetagoraJuly 2003 What is at stake in culture cannot be merely reduced to identity expressions (national, geographical, religious, communities).

Economic dimension of culture has more and more to be taken in consideration if one wish to understand arguments and debates developed at national and international level on this topic. Today, issues related to culture are often dealt with in relation with cultural diversity, a concept that has only recently replaced the notion of "cultural exception", which itself surfaced during the Uruguay Round in 1993. The shift from one term to another is not merely semantic. It reflects the emergence of a broadened concept of cultural stakes in the context of globalization. A country's desire to protect the specificity of its cultural industries is not new. Issues at stakes are not only about identity. This high degree of concentration stems from a growing cultural industrialization that entails its own limits. Specific economic dynamics Conclusion. Converting the Masses: Starbucks in China. Far Eastern Economic Review July 17, 2003 How's this for people-watching?

On bustling Nanjing Lu, Shanghai's main shopping strip, Kevin Lin and a posse of researchers monitor the passers-by outside a potential Starbucks store site with hand-held counting devices, tallying likely customers. A trendy 20-something couple walk past. "They're definitely a click," says Lin. Next, an unlikely prospect--a woman in her 50s wearing comfortable slacks strolls by. The researchers aren't revealing how many clicks it takes to justify a Chinese Starbucks. As Starbucks launches an aggressive expansion in China, a coffee frontier steeped in nearly 5,000 years of tea, its location-scouting skills and marketing savvy will be put to the test. That means people like Charles Lo. Though Starbucks is still hardly known in China, with 69 stores, it's taking a big bet. The China push may be the ultimate test of the brand's lifestyle-oriented marketing approach. Yet Starbucks faces an uphill battle. MTV Goes to Asia.

Yale Global August 12, 2003 MTV is American? Think Again. As MTV invades Southeast Asia, the faces of MTV are no longer just Britney Spears and Justin Timberlake but also Indonesia's Padi and Singapore's Stefanie Sun. These names may not sound familiar to the average American, but their looks and voices have reshaped MTV's global image. MTV's tenure in Asia has been an exercise in evolution. MTV first entered Asia in 1992, when it launched MTV Japan, but didn't grab the attention of Southeast Asia until 1995 with the introduction of the regional MTV Asia. To satisfy Asian audiences' cravings for international programming, MTV Asia incorporates American/European music and shows like I Bet You Will, Road Rules, MTV Becoming, Punk'd from the US, and Singled Out from Europe.

Soon after MTV Asia's establishment, it became clear that distinct cultural tastes across the region would require MTV Asia to be more than a simple carbon copy of its Western divisions. To be honest, that rocks. Indian Companies Are Adding Western Flavor. New York Times August 19, 2003 Arun Kumar had never shaken hands with a foreigner nor needed to wear a necktie. He vaguely thought that raising a toast had something to do with eating bread. If it was dark outside, he greeted people with a "good night. " But Mr. Kumar, 27, and six other engineers graduating from the local university with master's degrees in computer applications, were recently recruited by the Hyderabad offices of Sierra Atlantic, a software company based in Fremont, Calif. And before they came face to face with one of Sierra's 200 or so American customers, the new employees went through a grueling four-week training session aimed at providing them with global-employee skills like learning how to speak on a conference call, how to address colleagues (as Mr. or Ms.) and how to sip wine properly.

Though he and his peers are technologically adept and fluent in English, most lack the sophistication needed to flourish in a global business setting. War of Words. GuardianSeptember 9, 2003 The use of English terms by German speakers is of increasing concern to linguistic purists in Europe's biggest country, writes Ben Aris.

Fed up with the language of Goethe being corrupted with additions such as "die Kiddies" and "der Call Centre", Germany's politicians are proposing to ban civil servants from using "Denglish" - German mixed with English - in the workplace. Over the last decade Denglish has become widely used by schoolchildren, advertisers and businesses, and traditionalists are starting to fight back. The trend is being pushed by globalisation, the Germans' love of holidays and the internet, where Germans have adopted the hi-tech jargon wholesale. Even perfectly good German words such as "die Rechenanlage" have been abandoned in favour of the more international sounding "der Computer".

Abroad, the German language is in trouble, with the number of students choosing to study it falling every year. Is France Ready for Starbucks? Associated PressSeptember 26, 2003 Could French philosopher Jean-Paul Sartre have found inspiration sipping from a paper cup of steaming Starbucks java? After much thought, the U.S. coffee empire said Thursday it will open its first store in France, a country where family-run cafes are the standard hang out for everyone from truck drivers to philosophers. "It is with the utmost respect and admiration for the cafe society in France that we announce our entry into the market," Starbucks Chairman Howard Schultz said in a statement. Authors, philosophers and artists have made French coffeehouse culture distinctive, he said, adding that he believed Starbucks "will fit well into the French cafe tradition. " The first French Starbucks is to open early next year, most likely in a high-tourist area of central Paris near the Opera Garnier, the company said.

But would the late thinker, a frequent cafe-goer, have enjoyed the experience if he weren't able to light up his trademark pipe? Localizing Cultures. Korea HeraldJanuary 13, 2004 Although the word globalization suggests a comprehensive and self-evident process, it is an incomplete term. It does not indicate precisely what is being globalized: the assumption is that it means the emergence of a single worldwide economy, into which all economies must integrate themselves, or more accurately, be integrated in the passive voice.

But globalization does not obligingly halt at some ill-defined frontier between economics, society and culture. Indeed, it has its own set of cultural attendants, which exercise a profound influence on the life of peoples everywhere. By definition, globalization makes all other cultures local. But to billions of people all over the world, their culture is not local. Globalization is a declaration of war upon all other cultures. One U.S. academic describes it as a confrontation between global civilization and local cultures. There are two aspects to resistance. In 2,000 Years, Will the World. Christian Science MonitorJanuary 15, 2004 Down in the mall, between the fast-food joint and the bagel shop, a group of young people huddles in a flurry of baggy combat pants, skateboards, and slang.

They size up a woman teetering past wearing DKNY, carrying Time magazine in one hand and a latte in the other. She brushes past a guy in a Yankees' baseball cap who is talking on his Motorola cellphone about the Martin Scorsese film he saw last night. It's a standard American scene - only this isn't America, it's Britain. US culture is so pervasive, the scene could be played out in any one of dozens of cities. Budapest or Berlin, if not Bogota or Bordeaux. As the unrivaled global superpower, America exports its culture on an unprecedented scale. Cricket or basketball? Stick a pin in a map and there you'll find an example of US influence. America's preeminence is hardly surprising. First, local industries are truly at risk of extinction because of US oligopolies, such as Hollywood.

All Cultures Are Not Equal. New York TimesAugust 10, 2005 Let's say you are an 18-year-old kid with a really big brain. You're trying to figure out which field of study you should devote your life to, so you can understand the forces that will be shaping history for decades to come. Go into the field that barely exists: cultural geography. Study why and how people cluster, why certain national traits endure over centuries, why certain cultures embrace technology and economic growth and others resist them. This is the line of inquiry that is now impolite to pursue. The gospel of multiculturalism preaches that all groups and cultures are equally wonderful. But none of this helps explain a crucial feature of our time: while global economies are converging, cultures are diverging, and the widening cultural differences are leading us into a period of conflict, inequality and segmentation. If you look just around the United States you find amazing cultural segmentation.

UN Body Endorses Cultural Protection. Washington PostOctober 21, 2005 In a vote cast as a battle of global conformity vs. cultural diversity, delegates to a U.N. agency turned aside strong U.S. objections Thursday and overwhelmingly approved the first international treaty designed to protect movies, music and other cultural treasures from foreign competition. The 148 to 2 vote at the U.N. Educational, Scientific and Cultural Organization emerged as a referendum on the world's love-hate relationship with Hollywood, Big Macs and Coca-Cola. "The American delegate doesn't like to hear the word 'protection,' " Joseph Yai Olabiyi Babalola, clad in the ornate gold robes of his tiny country, Benin, told UNESCO delegates. "Not all countries are equal -- some need to be protected. " U.S. officials say the measure could be used to unfairly obstruct the flow of ideas, goods and services across borders. Films and music are among the United States' largest exports -- the foreign box-office take for American movies was $16 billion in 2004.

Manifold Ways That Societies Express Themselves. Le Monde DiplomatiqueNovember 2005 A large majority of countries last month approved a Unesco motion that seeks to counter the commercial treatment of cultural goods as promoted by the World Trade Organisation. Now the motion must be ratified by at least 30 countries - and implemented. A convention on the protection of the diversity of cultural contents and artistic expressions was approved by member states at the Unesco general conference last month. It intends to provide a legal framework for the universal declaration on cultural diversity, unanimously adopted soon after 11 September 2001. By making cultural diversity part of humanity's common heritage the declaration opposes "inward-looking fundamentalism" and proposes "the prospect of a more open, creative and democratic world" (1). In 2001 all the governments, without exception, were keen to uphold lofty principles, lauding the plurality of difference "capable of humanising globalisation".

To finalise the text Guiding principles. From Cultural Revolution. Inter Press ServiceJuly 28, 2006 While the world is getting used to China's ballooning global trade surplus, Chinese mandarins fret over the one area that the country has been posting a continuous deficit in -- culture. China may be now the world's fourth largest economy, wielding increasing influence in everything from global trade talks to currency rates but it lacks the success stories of "Harry Potter" and "The Da Vinci Code", which would transform it into a cultural heavyweight producing works of universal appeal.

As far as culture is concerned, "we still have very bad deficit to resolve," Zhao Qizheng, former minister of the state council information office said in May this year. "It runs counter to China's fast growing economy which has been expanding by an average of 10 percent since 1979. " "To go global, China must perfect its cultural policy and rebuild the image of Chinese culture," noted an editorial in the People's Daily, the Communist Party's flagship, in the fall last year. Across Latin America, Mandarin Is in the Air. Washington PostSeptember 22, 2006 Elizabeth Zamora is a busy mother and executive. Still, for three hours every Saturday, she slides into a battered wooden desk at Bogota's National University and follows along as Yuan Juhua, a language instructor sent here by China's government, teaches the intricacies of Mandarin.

Zamora already speaks German and English, but she struggles to learn written Chinese characters and mimic tones unknown in Spanish. She persists for a simple reason: China is voraciously scouring Latin America for everything from oil to lumber, and there is money to be made. "It's fundamental to communicate in their language when you go there or they come here," said Zamora, 40, a sales executive for the German drugmaker Bayer, which is growing dramatically in China. Latin America, with its vast farmlands and ample oil reserves and mineral deposits, has become a prime destination for investors and others from China, whose economy has been growing at 9 percent annually. Dumpling.pdf. India Attracts Universities from the US. Wi-Fi Buses Drive Rural Web Use.

Korea at Margin of World Culture? Asian Popular Culture: The Global (Dis)continuity - Google Books. Japanese Cultural Influence Grows in India. Eight ways China is changing your world. Cross-Cultural Leadership: How Will China Influence The World? Cultall.pdf. The Useless Tree: On Global Cultural Influence in Modern/Post-Modern Times. The Buddhist World: Spread of Buddhism to the West. Chinese Culture Broadens Its World Influence. China's culture once influenced the world, and it can again - People's Daily Online. Understanding the Chinese Mind | Confucius’ impact on Chinese society. How Korean culture stormed the world. Influence Of Asian Culture (India, China, Japan, Pak Etc.) On The West | UDCIE Content Writing & IT Services.

Huang Youyi: expanding Asia's cultural influence. The new nuance in Chinese diplomacy. Private not state firms are China’s growth engine. Asiaphoria or Asiaphobia? What’s new about policy making in the Asian century? Asiancentury. Asia: dawn of a new century. Why cultural values cannot be ignored in international relations. The Asian Century: more than economics and security. New dynamism in cultural, intellectual influences in the Asian century.

Gangnam Style and Asia's rising cultural influence.