background preloader

How to Influence Wins and Befriend Things

Facebook Twitter

This internet connected jug orders its own filter replacements. You’ve always wanted to connect everything in your house to the internet, right? Well, it’s your lucky day! Meet the internet-connected Brita water jug. It’s one of the first devices to integrate with Amazon Dash, so it can order its own replacement filters whenever it’s time for a new one without you needing to do anything. Interested in tech, huh? Don’t miss our biggest TNW Conference yet! Join us May 26 & 27 in Amsterdam. Learn more The new jug, which costs $44.99, connects to your Wi-Fi network and tracks water use to determine when it’s time to buy a new one.

All you need to do to get that new water pitcher setup is connect it to your Wi-Fi using your Amazon account and boom, your water jug will spend your money for you. ➤ Brita + Amazon Dash. Wise.io launches automated support replies for Salesforce and Zendesk | VentureBeat | Big Data | by Jordan Novet. Wise.io, a startup that brings machine learning smarts to cloud software, is announcing today the launch of a new feature called Auto Response. The idea is to make customer support teams more efficient — by generating and sending automated replies to customers’ inquiries. Auto Response integrates with service desk applications like Zendesk and Salesforce’s Service Cloud. After training on customer support tickets and agents’ replies to them, the system can come up with what it thinks will be good responses to new tickets. If the system isn’t very confident that it knows what answer to give, it will offer recommended responses for agents to build on.

The feature calls to mind Smart Reply, an interesting piece of the Inbox by Gmail email client Google introduced in November, which offers up quick replies for people to select while on the go. Suddenly the idea of a simple response makes a whole lot of sense. Auto Response gets smarter as time goes by. Powered by VBProfiles. Amazon is ready to start automatically restocking your home for you. It's been nearly 10 months since Amazon first introduced two new initiatives around effortless in-home shopping: its brand-specific Dash Buttons and the Dash Replenishment Service, a service for connected home appliances that promised to reorder the dish soap or detergent for you when stuff was running low.

And since last March, Amazon has continued to announce a bunch of hardware partners around these services; just a couple weeks ago, Whirlpool said that its new connected washers, dryers, and dishwashers would work with Amazon's Dash Replenishment service. The only problem was that the Amazon Dash Replenishment Service wasn't actually working. At least, not until now. Amazon today flipped the switch, so to speak, on its Dash Replenishment Service, enabling a few of its partners to actually begin auto-reordering consumable goods for customers. These partners include Brother International, General Electric, and Gmate, which makes "smart" blood glucose monitors. Assist Has No App. It’s A Free Travel/Shopping Chat Bot For SMS And Facebook Messenger. You don’t care who delivers dinner or drives you home as long as it gets done fast.

That’s the idea behind Assist, a chat bot that aggregates APIs to let you text to interact with GrubHub, Eat24, Postmates, Uber, Lyft, OpenTable, StubHub, and more. Just message Assist on Facebook Messenger, Slack, Telegram or even SMS and you get texted back a menu of options like “Get a ride, food delivery, restaurant reservations, hire courier, book hotels.” Follow the prompts, pay for what you buy via Stripe on its site, and your bidding will be done. Plus there’s no additional markup, service charge, or subscription fee. Chat bots are looking like the big trend of 2016, with Facebook M, Operator, Magic and more vying to help us out via instant message.

Assist’s strategy is to go all in on APIs and artificial intelligence. Robert Stephens, founder of GeekSquad, and Shane Mac, former director of product at Zaarly, started building Assist in May. “App fatigue is real” says Mac. Why Twitter Inc. Is Investing Heavily In Artificial Intelligence -- The Motley Fool. Twitter's latest acquisition uses AI to control the setting for other AI algorithms.

Source: Whetlab. Last week, Twitter (NYSE:TWTR) announced the acquisition of Whetlab -- a machine learning start-up run by five super-smart dudes. When they're not using Whetlab's technology to discover the next great beer recipe -- seriously -- they use it to develop better AI algorithms for each company they work with. Whetlab calls it "AI for AI," which means it's sort of meta-AI that can replace a roomful of Ph.D.s developing machine learning algorithms for companies like Twitter and Facebook (NASDAQ:FB).

And Facebook literally has dozens of people working on AI. Twitter said it will use Whetlab's technology to accelerate its own machine learning research, which it uses to surface more relevant content. Content firstFrom the way Wall Street reacted to Twitter's latest earnings results, you'd think the company was in crisis. That's an application perfect for machine learning. Twitter wants you to shop on its new dedicated ‘product pages’ | The Verge. Twitter is continuing to experiment with commerce. The company has started rolling out product and place pages that allows users to discover and purchase items within the service, Twitter said in a blog post Friday. The new pages will organize related tweets about products and brands on dedicated pages. If you look at a product page, you'll see other users' tweets about that product, prices, and, sometimes, a buy button.

As you can see in the image below, if you were to look at the publishing company Penguin Random House's Twitter profile, you could redirect to a product page for Andy Weir's novel The Martian. The company is also rolling out what it's calling Collections — a way for brands and celebrities to curate products and recommend them to followers. Last year, Twitter unveiled a "Buy" button to users, but the one-click purchasing option was only available on some promoted tweets. Google Plotting Buy Buttons for the Mobile Web. Why Social Media Companies Want To Control The Internet Of Things. How The Internet Of Things Fundamentally Transforms Marketing. 5 Ways IoT Enables Brands to Create Loyal Customers. Salesforce’s Michael Lazerow: Connected Products Will Change Marketing In 2014. Last year we asked a handful of senior execs at platform companies to answer the question, “What will happen next year in marketing and advertising that hasn’t happened before?”

This year we invited some of those contributors to evaluate their earlier forecasts and update them for 2014. The below is from Michael Lazerow, chief marketing officer of Salesforce Marketing Cloud. "Last year in AdExchanger, I said that 2013 will be the year when everyone in the company becomes a marketer, and that data will drive better marketing experiences. What a difference a year makes. 'Stores and businesses will have the ability to know who you are as a consumer and serve you better,' I wrote. So how did this play out? In 2014, the definition of marketing will be turned on its head. It is the marketer’s job to make sure the connections between the products and the customers come alive. Email This Post. Five Lessons Learned From GE And Stanley Black & Decker On Strengthening Customer Service Using The Cloud.

Ask Siri to help you get things done. Siri + Crestron = Home Automation Harmony. What comes after Siri? A web that talks back. Siri may be the hottest personal assistant since I Dream of Jeannie, but Apple’s artificial intelligence is only the tip of the iceberg as we combine ubiquitous connectivity, sensor networks, big data and new methods of AI and programming into a truly connected network. Instead of connecting people to people as Facebook or even some of the cooler services like Turntable.fm do, the web of the future will connect machines to machines and connect those machines back to people.

What Om calls the “alive web” is still people talking to other people, but the next generation of the web is far more interesting. It’s when machines start talking to each other and then to people. The emergence of the Internet of things is well documented but in order to get there, we’ll need several advancements in technology from low-power, cheap sensors to better ways of programming computers so that they can understand data from several million end points. The Internet of things is here But now it gets hard.

#IoT

Using Salesforce & Chatter to Create M2M Social Networks. (7) "I like this" Facebook Tests Pinterest-Style Feature Called 'Collections' Watch out, Pinterest. Facebook may be dishing out a little bit of competition. In case you were a little bit off the grid because of the Columbus Day holiday, on Monday the social network began testing a new feature called 'Collections,' which allows marketers to add “Want” or “Collect” buttons to news feed posts about products. According to TechCrunch, these posts save and share products to a “Wishlist” on Facebook users' profiles, and feature a “Buy” button that users can click on to make purchases offsite. Facebook is testing the feature with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com. Sounds a little bit like Pinterest, now doesn't it? While Facebook claims the new feature is unrelated to the popular pinning site, we can't help but think that Facebook is trying to nab a piece of the Pinterest pie.

How Collections Work I decided to test these out for myself. Marketing Takeaway Image Credit: pj_vanf. Will brands and users want a Facebook 'want' button? Pinterest Rival Fancy Gets Fancier With “Match By Color” Visual Search. High-end design, fashion and travel-focused Pinterest rival The Fancy is rolling out several new features today, including a new slideshow option, the addition of four more languages, and a new visual search engine that allows users to search for items with similar colors. The latter addition, which brings to mind the “search by color” feature over on crafty community Etsy or the new color search option on Fab.com, is powered by image recognition technology built by The Fancy itself. Although some may not be aware, The Fancy was actually born out of CEO Joe Einhorn’s efforts to build an Internet of Things-type company, thingd.

The project aimed to crawl the web, identifying images based on text, shape, size and color. By late 2010, thingd had hundreds of millions of items in its database, and was adding more than 2 million objects each week. With the visual search, The Fancy’s team is able to build on top of their previous knowledge and skill set. RT @SethGodin. When should we add marketing? IBM TV AD - Killer Application - eBusiness. You need a business strategy, not a social strategy. Just like other shiny objects which have come before, the tech is out front in many of the discussions – social media is no different.

Tools, tactics and activities seem to rule the day and social strategy continues being infused into the discussion. Social media strategy is a consistent theme of blog posts, twitter stream tidbits and infographics and it might not be the discussion most folks need. I get the opportunity to work with a good deal of folks week in and week out from companies of all sizes and consistently I find that many organization’s are still trying to find the fit for social media into their activities. While social tools and initiatives have been around for good bit of time, questions consistently arise around integrating social into marketing and operational efforts. With the general ambiguity around policies and processes, social is still a open area for many marketers and organizations of all sizes and in all sectors.

Leverage Social to Achieve Business Goals.