Klout In The Airport: A High Score Gets You Into Cathay Pacific’s SFO Lounge Last month, Klout launched its iPhone app. Today, it’s announcing its first big mobile partnership, one that should make app pretty appealing to any air travelers in San Francisco. So Klout is launching a Perk with Hong Kong-headquartered Cathay Pacific Airways. Anyone in the international terminal at San Francisco International Airport with a Klout score of 40 or higher will be allowed into the airline’s lounge, which is normally limited to Cathay’s first class and business class passengers. The promotion, which starts today and runs through July, is another sign that whatever the haters say, companies are interested in exploring Klout as a marketing opportunity. So if you’re scared of a future where people are flashing their Klout scores to get special access, well, that future is getting closer.
50 Life Hacks to Simplify your World Life hacks are little ways to make our lives easier. These low-budget tips and trick can help you organize and de-clutter space; prolong and preserve your products; or teach you something (e.g., tie a full Windsor) that you simply did not know before. Most of these came from a great post on tumblr. 20. 40. Sources – muxedo task: 99 Life Hacks to make your life easier! If you enjoyed this post, the Sifter highly recommends:
Report: The Rise of Digital Influence: A “How-To” Guide for Businesses Research Report: The Rise of Digital Influence: A “How-To” Guide for Businesses Author: Brian Solis Publication Date: March 21, 2012 Overview Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Read the Report: View more documents from Altimeter Group Network on SlideShare. Above is the full report; feel free to read, download, and share. Open Research This research report was 100% funded by Altimeter Group and published under the principle of Open Research. Writers Network and Resources for Writing, Editorial Opportunities | RRD Content Source Network Using B2B Social Media to Create a Nation of Brand Advocates Wanting to interact with brand advocates on social media, Pratt & Whitney Canada (P&WC), the global aerospace leader, and digital marketing leader, w.illi.am/, came together to create an online community of PT6 engine enthusiasts. Many organizations serve a niche market, such as the B2B space, leaving some businesses wondering if social media is the right fit for them. They question how many conversations are happening around their brand or products in the social space. The team at w.illi.am/ used Radian6 to discover that people were talking about the PT6 engines and they were celebrating their great experiences with the product with other fans of the engine. After connecting with the key influencers discussing the PT6 engines, PT6 Nation was formed, giving fans a place to share their stories and interact with other loyal brand followers. The community currently links to numerous social sites, with more innovation to come in the future. About the author:
Netvibes – Social Media Monitoring, Analytics and Alerts Dashboard Kiip will fill its digital wallet with rewards for your everyday victories Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif. Request an invitation. Kiip released its own app today, charmingly called “Kiipsake,” which acts as a digital wallet where people can store all their Kiip rewards. Kiip is a mobile network that delivers rewards for achievements that occur within games and apps. The idea behind Kiip is simple: users unlock tangible rewards when playing a game or engaging with an app, such as fitness app Map My Run. What initially started as a game-specific rewards system has expanded to embody the idea of “rewards for everyday life.” “People have different collecting habits and the billion dollar question is getting the right reward to the right person at the right time,” said CEO Brian Wong in an interview with VentureBeat. Kiip was founded in September 2010 and is based in San Francisco with sales offices in Chicago, LA, New York, and London.
Free English Grammar Lessons and Tests Understanding Influencers and Building Social Media Engagement Dreamforce #DF12 is just a few days away, and as usual, the agenda is packed with great social media sessions featuring best practices, expert speakers and more. Navigating the schedule can be dizzying with so many exciting sessions to choose from, but if you’re a marketing professional interested in developing and maintaining a successful social strategy, you don’t want to miss the Marketing Cloud Session, “Understanding Influencers and Building Engagement,” led by Jim Tobin, from Ignite Social Media. The session takes place Friday, September 21 from 11:30am to 12:00pm PST. If you’ve yet to register for Dreamforce, you can do so here. As a brand, understanding influence and building engagement is a critical part of creating a digital strategy that will put, and keep, your brand top of mind. It’s a way capitalize on word-of-mouth communications traveling at lightning speed through social media channels. About the author:
Otohits.net - Homepage No Klout No Job How to Understand B2B Social Media Influence with Klout Chatting with Jon Dick and Matthew Thomson from Klout With social media, your words are amplified and you harness the power to influence. Even more, you can tie metrics to influence. As a brand, you’re interested in how your content influences your audience and you want to know who’s influential in your industry. I got answers to these questions and more when I sat down with Matthew Thomson, VP, Biz Dev & Platform, Klout and Jon Dick, Biz Dev, Klout. How has Klout grown and changed in the past year? Matt: We’ve invested in science and engineering to be more transparent with our score. Matt: Salesforce is CRM, we are IRM – Influencer Relationship Management. Are there any new trends of how influence benefit brands? Jon: Brands are moving away from just blogger outreach and into broader influencer strategies. Matt: Over 2 billion people are on social media. Jon: A recent Nielson study continues to show the drop in trust for traditional media and an increase in trust for Word of Mouth.
The Problem With Measuring Digital Influence Editor’s note: Dr. Michael Wu is the Principal Scientist of Analytics at Lithium where he is currently applying data-driven methodologies to investigate and understand the complex dynamics of the social Web. Social media is a required avenue for brands to engage their customers. However, social media engagement is primarily based on conversations and personalized interactions that are difficult to scale. Influencer marketing provides brands with the leverage to reach many by engaging only a few illusive influencers. This strategy depends on the accurate measurement of people’s digital influence, so brands can figure out who they need to engage. One of the reasons that brands don’t understand digital influence is because they don’t seem to realize that no one actually has any measured “data” on influence (i.e. explicit data that says precisely who actually influenced who, when, where, how, etc.). Build A Predictive Stock Model And Validate It So should you trust your influence scores?
Why your social media profile might be your next credit score This is a guest post by Bill Clerico, the CEO of payment processing service WePay. Social media has created a vast amount of data and every second we add more information. Consider that in a single day we send 400 million tweets, share 985 million pieces of content on Facebook, “like” 50 million brands or organizations on Facebook, and post 40 million photos on Instagram. Many have argued that sharing so much personal info in such a public forum can leave users open to identity theft and fraud, but I’d argue that it may also help prevent it. From VentureBeat Companies such as Kabbage, Affirm, and WePay (my own business) have begun using social data to understand and measure risk and help save millions of dollars in fraud. In addition to money stolen, online fraud costs payment companies, small businesses, and consumers a lot of time and grief. By analyzing years of social data that is difficult to fake, we can more intelligently combat ever-more-sophisticated cybercriminals. It works