background preloader

The Consumer

Facebook Twitter

Fox On Stocks:HUGE Stock Market impact of Teenage Consumer Spending Habits - Fox On Stocks. Why the MyGenLoves index is important to Stock Traders and Investors Teens love to shop…. and when we shop, we shop.

Fox On Stocks:HUGE Stock Market impact of Teenage Consumer Spending Habits - Fox On Stocks

“Teens have big purchasing power in a household. Their willingness to spend money and obtain the latest items makes them one of the largest spending demographics of consumer goods,” according to Lindsay Woolman in her article, “Teen Consumer Spending Habits.” And, according to Packaged Facts, online forecaster for spending research, the large number of teens plus the fact that teens make many buying decisions for households translates into “making teens one of the most lucrative U.S. consumer markets ever.” How much money do teens spend on consumer goods?

It is projected that the approximately 30+ million teens across the U.S. will spend between $200 billion – $300 billion. What is the HUGE Stock Market impact of Teenage Consumer Spending Habits? I do have to admit to a flub on my part when putting together the original 14-stock MyGenLoves index. MyiLibrary. Generation Y & Z and Customer Experience.

01_The_Sociological_Problem.

The Generation Theory

Generation Theory. PluralistGenerationWhitepaper. Michael Hais and Morley Winograd: A New Generation Debuts: Plurals. In the middle of the 1950s, a seemingly spontaneous revolt against the prevailing conformist values of the country erupted among its youngest generation, the somewhat inappropriately titled, "Silent Generation.

Michael Hais and Morley Winograd: A New Generation Debuts: Plurals

" In the early 1950s members of this cohort, born between 1925 and 1945, were mostly known for their willingness to go along to get along. Suddenly, in 1955, its coming of age movie, Rebel Without a Cause, made James Dean an iconic symbol of the generation's inchoate angst. Then, within a decade from the time Alan Ginsberg published his poem, "Howl," other members of this generation, most notably the Reverend Martin Luther King, Jr., completely upset the country's norms on race relations and ignited the Civil Rights Revolution.

That cause ultimately led to the election of the nation's first African-American president by the time most Silents had become senior citizens. The market research firm, Frank N. Generation Y & Z and Customer Experience. GEN Z:DIGITAL IN THEIR DNA. Teens' and Tweens' Technology Usage - UK - May 2013.

Generation Z: A Generation of Internet Addicts. GenZshopping_09_09_13_final.

Cultural Influences

SPECIAL REPORT: When Should Kids Get First Cellphone? By CLAUDIA BUCK Sacramento Bee Brandon Gonzales has been carrying his black Pantech cellphone with the slide-out keyboard for two years.

SPECIAL REPORT: When Should Kids Get First Cellphone?

Brandon is 12. And he’s certainly not unusual. Over the last decade, the age of kids packing their first cellphone has been dialing back younger and younger. This month, as millions of students swarm back to school, it’s estimated that more than 75 percent of all U.S. teens have a cellphone. “The age a child gets a first cellphone is getting progressively younger. For Brandon, a skateboarding tween, having a cellphone is no big deal. Picking up Brandon outside his middle school earlier this month, his mom, Elizabeth Gonzales, said he got his first phone at 10 “for safety reasons.” There’s plenty of debate as to when kids should get their first cellphone. Know the answers Before heading to the nearest cellphone store, ask yourself some basic questions: – Why does my child need a cellphone? – Does my tween lose things often? Gt mi msg? “It was shocking. Consumers_of_Tomorrow_Insights_and_Observations_About_Generation_Z.

3 Ways Companies Can Reach Generation Z. Kathy Savitt is the Founder and CEO of Lockerz, a social commerce site headquartered in Seattle where she leads the company’s vision of continuing to engage with Generation Z.

3 Ways Companies Can Reach Generation Z

You can follow her on Twitter @ksavitt. Most of Generation Z can’t yet legally operate a car. Born between 1992 and 2010, some can’t even use shoulder strap seatbelts yet. But that doesn’t mean they aren’t actively shaping perceptions about products and brands. Nearly half of teens who use the Internet buy things online, more than four in five will use social networks this year, and 96% of U.S. teens ages 12 to 17 will use the Internet at least monthly. Generation Z is the most disruptive generation in modern history. Take Silly Bandz, the inexpensive, animal-shaped rubber bands worn as bracelets. How can you connect with this generation and, more importantly, capture their limited attention to create loyal brand advocacy? 1. 2. There is no hiding from Generation Z. 3.