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Brand Rep, Social Media, & Consumer Choice

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Participatory Storytelling = Activating Brand Advocacy. June's retail funk. Youtube-insights-stats-data-trends-vol4_research-studies. 4 Social Media KPIs That Will Impress Senior LeadersPR News. As a communicator, you need to be able to ensure that your brand is achieving maximum visibility on social media.

4 Social Media KPIs That Will Impress Senior LeadersPR News

In order to make that happen, you have to create a measurement strategy that not only tracks your efforts on social, but also is tailored to your brand and makes sense to senior management. Nikki Mitchell, vice president of public relations for Baylor Scott & White Health, shared some thoughts on key performance indicators that are necessary for measuring your social media efforts.

Mitchell is also a featured speaker at PR News' Social Media 20/20 Summit, taking place in San Francisco on August 12. Reach - On Facebook you can see your “weekly reach” numbers. This is arguably the most important indicator of success on Facebook because it’s telling you if your content is engaging. The New Consumer: How Social Media Has Impacted Consumerism. As I’m sure most of you are well aware, the game has changed.

The New Consumer: How Social Media Has Impacted Consumerism

Over the past decade or so, we’ve been watching the realization of a slow revolution in consumerism not seen since credit and debit cards hit the market. Social media hasn’t just changed the way we purchase; it’s changed something integral about the way we communicate. Since Facebook and Twitter have taken off, many people don’t just talk differently, they see the world differently. Social Media has changed what it means to be a consumer in a number of different ways. 1. With social networks, everybody is connected, and everyone has a voice. It’s a matter of empowerment. 2. The free exchange of information through both the Internet and social media means that every consumer is equipped with the tools for in-depth research about a brand or product. 3. The good news about social media is that, in most cases, advertising costs significantly less than it would in more traditional mediums.

Play to that. 4. 5. 6. 7 Social Media Trends for Consumers New Research. Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks. Here are seven key findings from that report. #1: More Time Invested in Mobile. Why Social Media Is So Important for Your Business in 2014. Social media networks were a novelty 5 years ago, but today their importance is no longer debated.

Why Social Media Is So Important for Your Business in 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. Welcome to Forbes. What Sources Are Driving Purchase Decisions. The end goal of nearly all brands and profit-based organizations is to increase revenue.

What Sources Are Driving Purchase Decisions

One of the keys is to effectively and efficiently deliver your message. It’s not just what your say or how you say it, it also where your say it that can make a huge impact. Knowing the online sources that consumers are looking towards can help you be more effective and efficient. How Social Media Influences Purchase Decisions. Infographics By Stacey Rudolph, Published January 20, 2014.

How Social Media Influences Purchase Decisions

Does social media influence purchase decisions? The big question is, how effective is social media on consumers' purchasing decisions?

Does social media influence purchase decisions?

The answer isn't good. Of the 18,000 U.S. consumers surveyed by Gallup for their State of the American Consumer report, almost two-thirds (62%) said Facebook, Twitter and other social media had no influence whatsoever on their product purchasing decisions. The ExactTarget Blog 20 Stats About How Social Media Influences Purchasing Decisions. Shortly after we Instagram pictures of our turkey dinners, we'll be watching our Facebook News Feed fill to the brim with Black Friday, Small Business Saturday and Cyber Monday content.

The ExactTarget Blog 20 Stats About How Social Media Influences Purchasing Decisions

Social media is an ideal platform for brands to share their retail stories any time of the year and, with the holidays approaching, they're on hyper drive. The reason? Social Networks Influence 74% of Consumers' Buying Decisions. How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] When savvy consumers are in the market for something — a new pair of kicks, a sweet DSLR camera, hair pomade, a toaster — they turn to the web, knowing there's a wealth of knowledge and information to be had. But where on the vast Interwebs do they look? Well, that depends on what they want to buy. According to data from M Booth and Beyond, different product categories compel people to seek information and reviews from different sources on the web.

Consumers tend to go the company website for electronics, they rely on search for travel and they go to discussion forums to see what people think about different car models. Consequently, consumer electronics companies better have a pimped-out website, travel brands ought to put some dough into SEO and car companies better pay attention to what people are saying about their vehicles' performance. SEE ALSO: Social Consumers and the Science of Sharing Infographic courtesy of M Booth and Beyond.

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