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The Joy of Shopping: It’s All in the Mind - FITCH

The Joy of Shopping: It’s All in the Mind - FITCH

Weekly Digital Digest - Performics Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Performics Authored New Kid on the Block: JellyJelly is a newly launched social app that was created by the co-founder of Twitter, Biz Stone. Channel Insights Social Study: Consumers engage with retailers’ Facebook pages more than brands’ websitesNine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand.89% of those who interact with a retailer online through any social media outlet say that the interaction has an impact on their purchase.Women are twice as likely as men to be influenced by Pinterest; YouTube influences twice as many men as women.Nearly all (96%) of consumers expect retailers to inform them of new products. Mobile Search Thanks for your time! Planning & Strategy Team

Men's fashion: Online suits you sir The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing. Ecommerce is helping to drive a boom in the men’s fashion market, with one third of men shopping online for clothes, new research shows. The UK menswear market has grown by 12 per cent in the past five years and is worth £10.4bn, according to the study by Mintel. The market research group believes the market will maintain this growth and rise by 11 per cent between 2012 and 2017. Tamara Sender, senior clothing analyst at Mintel, says that although men are under-serviced with fashion options compared to women, numerous brands have identified “considerable growth potential” in the men’s sector. “There has been a tendency for fashion retailers to focus on women’s clothing simply because women have been the biggest fashion buyers,” she says. Digital platforms are contributing to the rise in menswear sales, the research shows. The frontline Fergus PattersonManaging director UK and IrelandGant

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