Corporate identity

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Ico Design - Single Work. Rebranding an airport is no easy task.

ico Design - Single Work

Following the approval of a major development at LLA, we were approached to create a brand that would redefine the airport in the London market and inform its future direction as a passenger-focused airport. Working closely with the key stakeholders led to four core values that will inform all aspects of the brand. These are expressed in the simplicity and dynamism of the new visual identity which is a clear statement of intent of the airport's bold ambition for the future.

The identity includes a specially commissioned typeface and icon set designed by Atipo. We continue to work as brand and design partners. 18 Of Canada's Best Logos. The Swiss get a lot of credit for their graphic design.

18 Of Canada's Best Logos

And New York gave the design world the likes of Saul Bass, Paul Rand, and Milton Glaser, to name just a few. But Canada’s legions of graphic designers seem to go somewhat uncelebrated, which is a shame: A scroll through this new online register of the country’s logos reveals that our northern neighbors have long had a capacity for tasteful and minimal branding. The Northern Army Preservation Society of Canada, as it’s called, is an online dossier of Canada’s best logos, curated by Ottawa-based design studio Northern Army. Rene Antunes, cofounder of Northern Army, says it started as a personal pet project: “We wanted to collect the logos we grew up with and are still inspired by in one place,” he says.

The “preservation” part refers to what Antunes calls the “retro and vintage slant to many of these logos,” since many have been outmoded and replaced by design updates. So far, they’ve collected 186 (and counting) logos. Medium Brand Development on Behance. Branding Mozilla's New Mobile OS By Setting The Firefox Free. No matter where your allegiance in the browser wars lies, you have to admit that the House of Firefox flies the best banner.

Branding Mozilla's New Mobile OS By Setting The Firefox Free

The browser’s logo--a vibrant orange fox curled up around a blue globe--is playful and peppy and instantly recognizable. It’s a mark with personality, certainly more so than Safari’s cartoony compass or Chrome’s colorful whatsit, and it’s probably the only icon on your desktop that could lend itself to a Halloween costume. So when Wolff Olins was tapped by Mozilla to develop a brand for the company’s latest initiative--the recently debuted Firefox mobile operating system--the direction, in some ways, was clear: Let the fox stretch its legs a bit. According to Mary Ellen Muckerman, head of strategy at Wolff Olins, the Firefox logo boasts nearly 90% awareness in markets worldwide. So the firm had to strike the delicate balance of creating something new, but not too new. Choosing a smartphone is a far greater commitment. About this project « A Brand for London.

London is having an identity crisis.

About this project « A Brand for London

See below. It’s up to all of us to fix it. We need one of these: Fortunately, Boris has issued a public brief for the creative development and design of a brand for London. We think the best way to respond to this brief is to get London involved. Because we all know what happens when you don’t ask Londoners first! We’ve had a chat with Scott Thomas. Follow our thoughts and possible solutions and give your feedback on our pitch blog, and send your views on London to our Twitter feed @we_are_london. Check out what we’ve thought about already… Like this: Like Loading...

More4 Rebrand. After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4.

More4 Rebrand

The package aligns with a re-focussed range of content on the channel. The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming. Live-action idents see the brand break out into the real world in the form of mechanical 'flippers'. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness. Client: Channel4 / 4Creative Concept, design & direction: ManvsMachine Music: Guy Connelly Sound design: Rich Martin Installation design: Jason Bruges Studio. More4. D-zign & Foto.

HP rebrand by moving brands

Authenticity Is King Because Branding Bores Everyone. Today, any brand has a potential army of credible, unpaid spokespeople that are willing to work on its behalf.

Authenticity Is King Because Branding Bores Everyone

And this army is the exact same group of people who are willing to work against it. This is the new world of what I call the "post-positioning era" of branding. In the post-positioning era of branding, what you say about your product or service matters almost nothing at all, and what I, the consumer, can do with it matters completely. The new conditions of brand success: 1. Our ability as advertisers to contrive and disseminate an emotional response through advertising is diminishing rapidly. But this is good news; you no longer need to "capture" your audience. There's a lot of talk about the dialogue between a consumer and a company, but it's an important idea.

You no longer need to "capture" your audience. Mountain Dew screams 'EXTREME!' Only one of them is a Harvard Business School case study. The difference is not positioning; it's experience. [Top image by Mark Zastrow]


13 Branded Apps That Got it Right. Creating a branded app seems like an obvious move towards engaging potential customers.

13 Branded Apps That Got it Right

But even though 70 percent of respondents in a October 01, 2010 Creating a branded app seems like an obvious move towards engaging potential customers. But even though 70 percent of respondents in a 2009 survey said that they downloaded branded apps, it's often unclear how effective those apps really are at driving purchases.

And there's always a fear that too few people will download the app to make it worth this risk. Apps that are successful as branded content tend to be either useful to the company's core demographic, to be entertaining, or to enhance the company's product in some way. Useful Branded Apps 1. ifood assistant by Kraft Since the iFood Assistant launched in 2008, it has reached the second spot in iTunes’ Lifestyle section and has been included in iTunes’ list of top 100 paid apps. There's also a recipe box option so that users can easily access their favorite recipes. 2. 3. 4. 5. 6. 8.

Blog Archive » Wikipedia in 3D. (Update: We’ve received a lot of feedback about how the new Wikipedia identity functions in different browsers, and we’re working on some minor improvements over the next few days.

Blog Archive » Wikipedia in 3D

We’ve captured much of the feedback below, and now encourage users to visit this thread on Wikimedia Commons where you can further comment on a revised version, currently being tested on our prototype Wikipedia. Thanks!) Later today you’ll be reading about one of the first major changes to Wikipedia’s user interface. A significant part of that change is a minor, but noticeable refinement to one of the most-recognized logos on the internet: the Wikipedia puzzle globe. Our puzzle globe has an amazing story, and its creation and localization across more than 250 distinct language versions of Wikipedia is a collaborative design achievement. A new chapter in the history of the logo was written as volunteers examined languages and scripts that were not represented in the previous iteration of the puzzle globe. Boring Green Logo Redesigns Are a Color Cliche « Merriam Associates, Inc. Brand Strategies.

Green–it’s the new blue.

Boring Green Logo Redesigns Are a Color Cliche « Merriam Associates, Inc. Brand Strategies

As an overused boring corporate color, blue is losing ground to green. Corporations everywhere have been jumping on the “green” bandwagon, whether they are hotels that wash towels less frequently, moving companies that reuse boxes, or retailers that recycle plastic bags. The green washing trend is even spreading corporate logos. Companies with once distinctive and exciting brand marks are trading them in for boring green ones.

Mayflower Movers redesigned their logo and lost their iconic graphic presence. Holiday Inn looks like they hired the same designer as Mayflower. Animal Planet redesigned their mark so that there is no more animal and no more planet. Quick Chek incongruously grew a leaf in their logo redesign. Lending Tree went from a Fall-ish maroon leaf to a green one. Joining the crowd is never a good idea in branding. Opinions on Corporate and Brand Identity Work. Online FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.

Opinions on Corporate and Brand Identity Work

Art of the Menu / Cataloguing the underrated creativity of menus from around the world. Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis. Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only. Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Branding firefox. Shortly before Christmas, I had an email from a chap called Steven Garrity, who works for Silverorange, and runs a blog called ‘Acts of Volition’, in which he publishes a radio show on regular basis. (really worth a listen BTW). He asked if I would like to join a recently created Mozilla branding team, with the immediate aim of producing a new logo identity for the Firebird browser, soon to be renamed firefox (Ben Goodger has written up the reasons and process for the name change).

The branding team came into being after Steven wrote an article recommending changes to Mozilla’s existing branding. I jumped at the chance, and today Firefox 0.8 is finally released, and the work is no longer confidential. Over Christmas (thanks Steven!) The final chosen design was a concept from Daniel Burka and sketched by Stephen Desroches, which I then rendered using Fireworks MX. As with all icons, the smaller the resolution, the harder it is to create a legible icon. City of Melbourne on the Behance Network. Creating a Corporate Identity: Virgin`s Branding Strategy. Have Their Story be Your Story. Recently I came across this short but interesting article: What Does Storytelling Have to Do with Business?. The idea of storytelling as it applies to business isn’t about spinning a yarn or fairytale. Rather, it’s about how your business (or its products or services) exist in the real world: how people use your products—how they add value to people’s lives, ease their troubles, help shoulder their burdens, and meet their needs.

Someone in the comments says People respond to great stories - and links to this video: It's in our jeans? Interesting. ... ;) Insignias y Uniformes del Narco. Luke Elliott. Nation Branding » Australia launches new ‘Brand Australia’ concept. First of all, let’s do some recap. On July 2009 we reported that several relevant voices in the Australian business space were demanding a Brand Australia Council to refresh the country’s international image and extend the already positive image Australia had on tourist aspects to the other dimensions of the country’s nation brand. On September 2009, we reported that the Australian government was planning to launch a new ‘Brand Australia’ strategy and was allocating $20 million to deliver a new international “brand” for the country, and that a tender for competing agencies had also been announced. According to Austrade figures, 60 submissions were received and four agencies were shortlisted.

Eight concepts were tested in 14 countries, including Australia, with about 1000 consumer interviews in each country. These concepts were also reviewed by an advisory board under the leadership of prominent businessman David Mortimer. Fast forward now to May, 2010. Andreas Markessinis. New Microsoft brand logos, company tagline revealed at MGX event? (update: no new logos, tagline is a go) It looks like Microsoft may have revealed something big at its annual MGX (Microsoft Global Exchange) event, namely... new logos for its main brands and a fresh brand motto. "Be What's Next" touts a teaser which has been posted on YouTube, along with a fast moving sequence of morphing logos, shuffling from Windows, to Windows Phone, Xbox, Bing, and finally the familiar Office logo that's been kicking around for a little longer.

It's unclear if these are just treatments used for a promo at the event, or if this is a signal that Redmond is dumping its familiar (and frankly dated) iconography for something a little looser, leaner, and hipper, but we can't say it would be a bad thing. It would certainly make sense against a backdrop of potential comeback in the mobile space, gains in search, and the seemingly successful (or at least satisfying) Windows 7 launch. Update: So... the YouTube video has been pulled. Fear not, we've got our own copy! [Thanks, Anonymous] New Microsoft logos? 5 Photos. Museum of Arts and Design. Go MAD. This weekend the Museum of Arts and Design opens the doors of its new home at 2 Columbus Circle following an extensive redesign of the building by Brad Cloepfil of Allied Works Architecture. The museum’s new graphic identity can already be seen throughout the city, on the sides of buses, on street banners, in print ads and in the subways.

The geometric-based mark reflects the circles and squares present in the building’s shape; its location, on Columbus Circle; and the building’s iconic “lollipop” columns retained in the redesign. After the jump Michael Bierut discusses creating a graphic identity for the one of New York’s most anticipated reinventions. The Museum of Arts and Design at 2 Columbus Circle, designed by Allied Works Architecture. Prior to 2002, the Museum of Arts and Design was called the American Craft Museum; it changed its name to accommodate the growing scope of its collection. Bierut's sketches for the MAD logo. Bierut's sketches for MAD Face.

MAD in the streets. One Laptop per Child (OLPC): Video > Brand. Paula Scher + Dana Arnett. San Diego Zoo Gets Funky. The Brand Gap. The Meaning of Colour in Web Design. Walter Landor on design, branding, and Landor (1977) ÉñÂí¶¼ÊǸ¡ÔÆ£¡ÉîÛÚ×î¸øÁ¦µÄ´´ÒâºÍÉè¼Æ°¸Àý-ad110¡¤aLife.