Logo Design Trends 2007 *click on thumbnails for larger images THE MYTHS OF INNOVATION - SlideShare UX: The New Brand Leaders It’s Time for the UX Community to Toughen Up It’s time to take a giant step forward and realize we are the new brand leaders. Let’s consider a simple formula: Brand = Experience. Keep it simple, it’s not Brand = Experience minus time it takes to code, minus designers whim, minus hastily written copy deck, minus client fear. Just this: Brand = Experience. We, the UX crowd, are the new brand leads. Brand is emotion and effects living inside your phone or laptop and we are the creators of that connection. Digital is where consumers start, how they advocate and where they go for problems and all branded interaction is moving to digital. Let me rephrase that: All branded interaction is digital. There are some laggard brands out there, so if if you’re working on a consumer brand that doesn’t have a digital product, get thinking… that brand is falling behind. We Are A Breed Of Leader Who Has Left The Reins To Dangle For Too Long. Why are there so many people changing our vision? Design by Fire 2012
Branding Strategy Insider: Brand Expression: The Vision Statemen Before you can tell people what you want them to think about you, you must know clearly who you are. A quick review of most corporate sites reveals a disappointing lack of unique brand visions and distinctive corporate identities. Though some company executives devote time to thinking about and defining who they are and where they want to go, the vast majority seems to come up with impotent copy-and-paste statements, redolent with empty clichés and nebulous objectives. Take a look at this excerpt from one company's vision statement: "We will be seen in all our markets as the quality leader among international airlines. This will be achieved by: Now, tell me, which airline is this? I'm not criticizing the way people run their companies. What value do companies gain from probably spending thousands of hours and millions of dollars on articulating a supposed mission? As Gary Hamel and K.C. Personally, I'd love to see a company's personality reflected in its stated vision.
30 Construction Logos for Inspiration :Speckyboy Design Magazine Construction businesses, building companies and architects may target consumers (B2C) or businesses (B2B) – in both cases, trust/reputation is important and the sale size is often large so building a brand and investing in a good logo makes sense. In this gallery, we showcase 30 strong examples of construction/architecture/building related logo designs, categorized by color. We found bold colors (particularly red, brown, blacks, yellow) are particularly popular with construction companies while there’s a trend towards blues and greens for companies trying to position themselves as environmentally friendly. The 31 examples of construction logos below are bold, creative, clean and, hopefully, a useful source of inspiration for owners of construction businesses and logo designers. Red / Brown Construction Logos Orange / Yellow Construction Logos Green Construction Logos Blue Construction Logos Black / Grey Construction Logos
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Clever Logo Designs That Speak For Themselves Feb 21 2011 A creative logo design plays a vital role in portraying the brand identity of any company. It is not only the name of the company, but also the brand’s message that communicates with the customers. Therefore, you should keep in mind that it is also the logo design that makes your business memorable and distinguishes it from the rest! It is for that reason that designers put a large amount of effort and time in designing creative and unique logo designs for their clients. In this post, we present to you some very cleverly designed logos that we hope will inspire you to try out something different! Creative Logo Design Ideas Pause Logo In this logo design, the artist creatively used the universal symbol of pause as the letter “U”: Umbrella At first sight, you may read this logo design as “brella” but when examining closer, you will reveal the other two letters. Point A perfect example of an effective logo design that has all the attributes of a successful logo design: (ik)
Card sorting: a definitive guide Introduction Card sorting is a technique that many information architects (and related professionals.) use as an input to the structure of a site or product. With so many of us using the technique, why would we need to write an article on it? While card sorting is described in a few texts and a number of sites, most descriptions are brief. This article provides a detailed description of the basic technique, with some focus on using the technique for more complex sites. Why Card sorting is a quick, inexpensive, and reliable method, which serves as input into your information design process. While card sorting might not provide you with final structure, it can help you answer many questions you will need to tackle throughout the information design phase. Do the users want to see the information grouped by subject, process, business group, or information type? Card sorting can help answer these types of questions, making you better equipped to tackle the information design phase. Definition