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” But it seems unlikely that it’s going to become a revolutionary company, along the lines of YouTube, Facebook, Twitter, and Google. ….Groupon, by contrast, is a much more old-school business. It doesn’t have any obvious technological advantage.
Thinking Out Loud: What's Driving Groupon? - John Battelle's Searchblog
Is OpenTable Worth it? | Incanto
Posted in Letters on Friday, October 22nd, 2010 by Mark Pastore We’ve often been asked why Incanto is not listed on OpenTable.com.
Le marketing n'est pas une science exacte et c'est encore plus vrai sur le marketing online où on voit apparaitre en permanence de nouveaux moyens de communication et d'interaction avec les consommateurs.
GAP à la pointe de l'innovation marketing online - Weblog de Jean-Michel Maurer
Coming off recent announcements from Facebook about their new Places and Deals features, one thing is clear; location based mobile services are the future. A research firm Strategy Analytics is predicting smartphone sales to increase 55% from 174 million to 270 million in 2010. According to a recent article by Media Week , “During the next five years, local mobile advertising will take off, growing at a compound annual growth rate of 56.9 percent.
What Does Facebook Deals Mean for the LBS Deals Scene? | Bostinnovation: Boston Innovation and Tech News Blog
Marques, magasins et commerçants, qu’ils soient petits ou gros, affluent sur les réseaux sociaux tels que Twitter, Facebook, youtube et Foursquare. Etablir une présence sur ces plateformes permet non seulement aux entreprises de communiquer et d’échanger avec leurs clients mais sert également de canal de vente, grâce aux coupons et autres promotions.
Comment les marques et commerçants intègrent les médias sociaux: 6 études de cas
Local Search Predictions for 2010
Though 2009 was a tough year for some Yellow Pages directory publishers, the industry is entering 2010 with “fresh optimism,” according to Neg Norton, president of the Yellow Pages Association ( YPA ), who noted that small businesses are beginning to show signs of recovery and growth. At the same time, publishers are diversifying their business models to incorporate more online offerings and more interactive capabilities. In a blog post on Search Engine Land, Norton recently shared his top-four market trend predictions that will likely affect small businesses looking to harness local search.
The augmented reality view in Brightkite’s mobile app. Brightkite , a location-tracking service, recently launched version 2.0 of their service after merging with Limbo and taking $9M in funding this past April .
Don’t make me a target | FactoryCity
Mihmorandum | Recap: Kelsey Group’s Interactive Local Media Conf
MIHMORANDUM NO. 571 | December 15th, 2009 Kelsey’s Interactive Local Media show was truly one of the best industry conferences I’ve attended.
Earlier this week, Juniper Research published a report which said the market for location-based services (think mobile check-in games like Foursquare, social networks like Loopt, location-enabled apps like Google Maps, etc.) will bring in revenues of more than $12.7 billion by 2014. Spurring this growth are a number of factors, including the increased number of App Stores, handset improvements, access to high-speed mobile Internet and improvements to positioning technology. While it's clear that location-based services are on the move, pinpointing a dollar amount to their market is a trickier subject.
Location-Based Services: Hype or Hit?
Check-Ins are Coupons. Game Mechanics are Bullshit. Show Me The
( shameless plug : May 12 SMASHsummit.com social media marketing conference - get a 20% discount at bottom of this worthless & wildly speculative post ) For everyone out there wondering if i'll ever return your phone calls or emails, my apologies... i have a bunch of rather significant not-quite-finished projects on my plate right now, along with the usual deals & events & insanity. Blogging has taken a back seat as well, but i've been meaning to write this post ever since coming back from Austin after an amazing all-night jam session with GaryVee until around 7am at SXSW. since my kids are sick & i'm procrastinating doing my taxes until the last minute, now is as good a time as ever to blast out this stupid little piece of navel-gazing. so have at thee...The mobile location "check-in" is fast becoming the hot new status message type online.
The Era of Location-as-Platform Has Arrived
Predictions For The Changing Local Search Landscape In 2010
To many of us, 2009 couldn’t end soon enough. But today we have fresh optimism about what’s in store for 2010. I sense a cautious sense of hope with everyone I’ve spoken with that the prospects for next year are stronger for local search providers and our advertisers.Apple patents suggest it is moving into mobile commerce full-thr
iPay, iCoupon, iNFC?Mobile has emerged on the scene faster than any other new medium over the past 90 years and mobile coupons are the category to watch, according Borrell Associates. The company released its “2010 Local Mobile Advertising & Promotions Forecast,” which identifies the initial allure for local business as being mobile couponing. In addition, Borrell says that local advertisers are ready to jump on the mobile opportunity much faster than they have with the adoption of the Web.
Mobile coupon redemption rates to rise this year - Mobile Commer
Mobile marketing is exploding, fueled by an installed consumer base of 234 million cell phone users and the quick uptake of smart phones, now in the hands of nearly one-third of consumers.