Tech - Médias - Les Echos.fr. This is Cool! Truly interactive Print Advertising.. Is this the future? In select issues of this January's issues of Wired Magazine, Motorola is unveiling "the world's first truly interactive print advertising.
" This is more than just a die cut wheel that rotates choices, or a QR code that you can scan for additional content. This actually... well, watch the video and see: As you can see, the ad changes with your choices and seamlessly lets you customize your phone. It's simple, effective, crisp and utilizes technology in an unobtrusive way. Could this be the future of magazine and catalog advertising?
38 maps that explain the global economy. L’expérience client à l’heure du commerce omnicanal. From Storytelling to Storylistening: John Maeda (Future of StoryTelling 2014) Bud Light's Whatever is a ¯\_(ツ)_/¯ Brand Campaign. As if sent by Snapchat, the new light beer campaigns accompanying a new football season are too often self-erasing.
Remember Bud Light's campaign "theme" last football season? Miller Lite's? Coors'? We didn't think so. Anonymous-FR.pdf. Marketing: What are brands for? WHEN Imperial Tobacco, the world’s fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies.
Instead, in a three-way deal with Reynolds American and Lorillard, it will pick up a factory, a sales force and, above all, a collection of brands. Two of them, Winston and Blu (an electronic-cigarette brand), will be “the focus for the lion’s share of time and money invested”. No management expert would think it strange that Imperial would spend the best part of $7 billion on something as ethereal as brands. They are the most valuable thing that companies as diverse as Apple and McDonald’s own, often worth much more than property and machinery. Brands account for more than 30% of the stockmarket value of companies in the S&P 500 index, reckons Millward Brown, a market-research company.
Yet arguments rage about how much brands are worth and why. Branding Papers and Articles. Meet Generation Z: Forget Everything You Learned About Millennials. This Smart Cart Was Just Named the Year's Best American Invention. A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences. InShare306 This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process.
In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is only part of the story now.
The experiences that people have and in turn share is created a powerful collective repository that is indexed and tapped every minute of every day…mostly outside of Google. The importance of search engine marketing is fundamental to the discovery process. 9 nouveaux mobinautes chaque seconde dans le monde - FrenchWeb.frFrenchWeb.fr. Les terminaux mobiles continuent de toucher toujours plus de personnes dans le monde.
C’est ce que montre une infographie réalisée par l’agence social media We Are Social, dont voici les principaux enseignements: Parmi les 7 258 milliards d’humains sur Terre, 3,630 milliards utilisent un téléphone mobile7,142 milliards de contrats téléphoniques sont en cours… dont 4,6 milliards ne couvrent pas les smartphones La moitié des humains utilisent donc un téléphone mobile, selon des données que vient de publier GSMA Intelligence et Worldometer. Chaque seconde, le monde compte 9 nouveaux utilisateurs de mobiles. Twitter lance Planthemoment, un outil pour aider les marques à s'insérer dans les conversations.
The Dancing Traffic Light. Tesco to supply healthy-eating charity Magic Breakfast with own-brand cereal. Richard Branson: Virgin Trains to create 'unparalleled on-board experience' in £50m investment. Speaking this morning at the launch of the £8m campaign, which runs with the strapline "arrive awesome" and kicks off with a TV ad on Friday, Branson revealed Virgin Trains had undertaken its "most extensive" customer research project to date in a bid to identify areas in need of improvement.
It takes us away from being just a train brand and moves us into being a much more customer experience-led brand To identify potential "pain points" for customers, it had canvassed the opinions of 1,200 users. Branson said: "We don’t just want to meet customer expectations, we want to exceed them. And that’s why we’re committing to go further than any other train operator, to create an unparalleled on-board experience for our customers". The company had already made investments in improving the on-board service, he said, "beefing up" its pre-boarding teams and introducing a reward scheme with Nectar. It would also offer "thousands" more seats and make more investments in staff.
The campaign. Sticky Page Markers. The Creator My name's Duncan Shotton, I’m a British designer running a small design studio in Tokyo, Japan.
All my work aims to bring happiness to people in their everyday lives. This is my second project on kickstarter, following the success of Rainbow Pencils last year. Thanks for viewing, reading, sharing and pledging : Le triste atterrissage de Fly, révélateur des difficultés du commerce de détail… – TheBrandNewsBlog l Le blog des marques et du branding. A côté des entreprises françaises qui tirent parfaitement leur épingle du jeu malgré la crise (voir ici mon article à ce sujet), un certain nombre de marques, parfois plus connues d’ailleurs, sont en ce moment en grande difficulté.
C’est notamment le cas de Fly et des deux autres enseignes du groupe Meuble Européen (Atlas et Crozatier), qui pourraient bientôt disparaître. Le 21 juin dernier, le tribunal de commerce de Mulhouse a en effet placé le groupe d’ameublement sous la protection d’une procédure de sauvegarde. Concrètement, une cinquantaine de magasins des trois enseignes (sur les 197 que compte l’entreprise) ont commencé depuis le 21 août à liquider leurs stocks, afin de dégager de la trésorerie.