Carrefour and Tesco join forces to boost purchasing power. PARIS/LONDON (Reuters) - France’s Carrefour (CARR.PA) and Britain’s Tesco (TSCO.L), Europe’s two largest supermarket groups, plan to form a global purchasing alliance to cut costs in the face of competitive pressure.
The deal is the latest partnership in a European retail industry into which U.S. internet giant Amazon (AMZN.O) has made inroads in recent months. “This strategic alliance between Carrefour and Tesco is a major agreement as it combines the purchasing expertise of two world leaders, complementary in their geographies, with common strategies,” said Carrefour CEO Alexandre Bompard.
The alliance will cover strategic relations with global suppliers in areas such as marketing services or data collection as well as the joint purchasing of own-brand products and goods used in their own businesses, Carrefour said. Financial terms of the alliance were not disclosed,
Why Beauty Giants Are Snapping Up Technology Startups. NEW YORK, United States — Shiseido Co., the Japanese firm that sells Laura Mercier cosmetics and Dolce & Gabbana fragrances, sold 1 trillion yen ($9.3 billion) worth of beauty products last year, mostly in traditional stores where customers can sample brands in person.
April 2018. 2018. March 2018. Amazon Has Considered Buying Some Toys ‘R’ Us Stores. Amazon.com Inc. has looked at the possibility of expanding its retail footprint by acquiring some locations from bankrupt Toys “R” Us Inc., according to people with knowledge of the situation.
The online giant isn’t interested in maintaining the Toys “R” Us brand, but has considered using the soon-to-be-vacant spaces for its own purposes, said the people, who asked not to be identified because the talks are private. Such a move would let Amazon quickly expand its brick-and-mortar presence, coming on the heels of buying Whole Foods Market Inc. and its more than 450 locations last year. Instagram launches shoppable posts as it looks to play a bigger role in ecommerce. Instagram is launching shoppable posts as it looks to create a “seamless experience” for retailers.
The ‘shopping’ feature will allow brands and businesses to tag up to five products in organic posts which consumers can then tap on the product to find out more information and make a purchase. Amy Cole, Instagram’s head of business development tells Marketing Week: “Shopping will give a seamless experience for users who want more information on products. They can go through Instagram without having to switch between apps and with a couple of taps buy the product.” Diageo Launches ’Happy Hour’ Skill For Amazon Alexa Celebrating One Of The Most Spirited Hours In. For the at-home bartender there's always the age-old question of, "What drink can I mix up using the assortment of offerings from my home bar and refrigerator?
" By asking Alexa to "open Happy Hour," three key elements provide an exciting world of drink offerings to explore. The 'Mix-It-Up' element allows the skill for Alexa to discover what users are in the mood for and then suggest the perfect drink recipe for the occasion. The 'Cheers' element celebrates the innate behavior of looking for a reason to cheers when enjoying drinks with friends. McDonald's Global Climate Action: Cut Greenhouse Gas Emissions. McDonald’s is taking a stand on climate change by becoming the first global restaurant company to set approved science-based target to reduce greenhouse gas emissions.
The company’s climate action plan will see it partner with franchisees and suppliers to reduce greenhouse gas emissions related to McDonald’s restaurants and offices by 36% by 2030 from a 2015 base year in a new strategy to address global climate change. Additionally, McDonald’s commits to a 31% reduction in emissions intensity (per metric ton of food and packaging) across its supply chain by 2030 from 2015 levels. Carex maker hits back at Greenpeace in sustainability spat. The ad, created by Greenpeace with OBR Studios, parodies ads for household and personal care products, featuring various idyllic scenes with a focus on people’s hands, with a soothing a capella song over the top.
But the song’s lyrics accuse the company of selling consumers "an utterly false belief" and being "dirtier than you think". It finishes with the line: "Carex: come clean about palm oil". Unilever hands responsibility for marketing to new business divisions. Unilever is giving responsibility for its marketing and advertising activity and budgets to three new divisions, set up as part of a wider shake-up of the firm’s structure that will see it shift from its dual-governance structure to a single legal entity.
The more “streamlined” structure will see the company split into three divisions: beauty and personal care, home care, and foods and refreshment. The first two will be based in London, while the latter will continue to be headquartered in Rotterdam. Amazon shows off its range in first major campaign from in-house agency. Amazon is launching a marketing campaign that aims to showcase the broad range of products customers can buy on the site in the first major above-the-line campaign from its in-house creative agency D1.
The ‘Fundamentals A-Z’ campaign, which launched last night (19 March), on UK, German and Austrian TV consists of two 30-second ads, supported by five 15-second videos for social. The films are supported by print, radio and digital activity. The videos show Amazon customers in a range of scenarios and the products they need to order to get a job done. Instagram launches shoppable posts as it looks to play a bigger role in ecommerce.
Content intelligence insights: a look at the most popular social media tools. What are the most popular social media tools?
If you think of social media software, you’ll probably have a bunch of names in mind. And with a quick Google search, you’ll find countless of blog posts – showing that a lot of people have an opinion on that topic. But what about the data? Most of these companies are not disclosing any numbers in terms of market and user adoption. But one thing we can analyze by leveraging content intelligence is the performance of their marketing strategies. Mapping the Customer Journey cartoon. “Our customers are loyal to us right up until the second somebody offers them a better service,” Jeff Bezos said in a Fast Company interview about Amazon last year. Similarly, Google published a 2015 study on mobile strategy that found that “people are more loyal to their need in the moment than to any particular brand.”
Google calls these needs in the moment “micro-moments” which they point to as the new battle ground for brands. Many brands are starting to map elaborate customer journeys to better understand the myriad “micro-moments” that lead to customers considering one product or service over another. Duracell's CMO on leaving P&G and partnering with Disney. P&G announced in 2014 that Duracell would become the first of up to 100 brands to be axed from its portfolio, as part of a strategy to focus on more profitable brands in fewer market segments. The brand was bought that November for $4.7bn (£3.36bn) by Warren Buffett’s Berkshire Hathaway, which had previously been a major shareholder in P&G. Jouanneau said the process of separating has taught her that certain things are vital for a brand to hold on to – while others can be left behind.
"Carving out a brand is like moving home," she said. "Home, not house – the difference is something built with the heart and not just with the hands. " L'Oréal expands into tech with the acquisition of beauty AR and AI company. Founded by Parham Aarabi eleven years ago in Toronto, ModiFace has developed advanced technologies of 3D virtual make-up, colour and skin diagnosis services using proprietary tech which tracks facial features and colour. Its tech is used by nearly all the major beauty brands. ModiFace employs nearly 70 engineers, researchers and scientists who have submitted more than 200 scientific publications and registered over thirty patents.
The terms of the acquisition were not disclosed. "L'Oréal's acquisition of ModiFace provides an incredible opportunity to innovate on beauty augmented reality and artificial intelligence at an unprecedented scale, the results of which will shape the beauty industry for the decades to come," Aarabi said. "Our entire team and I are extremely excited to be joining the L'Oréal family, and look forward to the AR/AI-enabled future that we will create together. " Carte en réalité augmentée avec vidéo intégrée - POSQA.
Storyboard That: The World's Best FREE Online Storyboard Creator. On Politics and Branding: How Values-Based Decisions Affect Brands - DMN. March 13, 2018 As I've mentioned before, there was a time when brands could avoid the political fray and maintain a bipartisan image. That time is long gone and we have the data to back it up. When it comes to crafting a response to political debate and current events, social intelligence platform Storyful has some insights into what does and doesn't yield success. In the case of NRA boycotts, Mike Hess, VP of Marketing, Storyful, says the data proves that partisan positions are least likely to stir long term conversation. Research - edelman.com. What It Takes to Become a Great Product Manager. De la personnalisation à l’engagement, en passant par l’IA et les robots, le marketing se réinvente ... Par Ghislaine de CHAMBINE, directrice du salon e-Marketing Paris De l’intelligence artificielle au machine learning, en passant par le social media listening, le commerce cross canal, les marketeurs doivent décider aujourd’hui de leurs actions de demain, comment s’y repèrer ?
Rendez vous sur le salon eMarketing Paris 2018 du 10 au 12 Avril à Paris Pte de Versailles Il est loin le temps où Henry Ford pouvait dire, en plaisantant « Model T est disponible dans toutes les couleurs, à condition qu’elle soit noire ».Aujourd’hui, nous vivons à une époque où même si Amazon a renforcé la nécessité pour les marques de proposer des produits accessibles à des tarifs compétitifs, cela ne suffit plus. Fournir un produit, au meilleur prix et doté des meilleures caractéristiques n’est plus du tout considéré comme le saint Graal. Alors comment faire les bons choix, en terme d’outils et solutions, pour mettre en place les actions marketing de demain ? Le commerce est maintenant « Cross devices » How brands are getting young people into marketing. Big brands in sectors from retail to FMCG, finance to utilities, all use graduate schemes to source the next wave of fresh talent for their businesses.
But that’s not the only option. Alternatively, some companies opt for internships that turn into fully fledged employment, others for apprenticeship schemes, and some even throw new starters in at the deep end with a full-time, permanent role. So what are the benefits and drawbacks of each approach? Both the Future Leaders Programme and commercial graduate scheme at pharmaceutical company GlaxoSmithKline (GSK) integrate an element of marketing alongside sales and commercial management, supply chain and expert engagement.
Marketing makes up 12 months of both schemes, during which time graduates gain experience of all aspects of marketing from integrated connections planning, content and creative development to digital ecosystem and asset development, new product development, PR, shopper activation and healthcare professional marketing. Ariel launches biggest marketing push for a decade as it looks to get laundry market back in growth. Machine learning technology is changing app marketing. The time and resources spent on digging through data means less time devoted to high-level tasks such as refining the marketing strategy or improving the product experience. 10 Amazing Brand Story Examples.
Anastasia Morozova on LinkedIn: “Redesign the interior of your… 5 Brand & Customer Experience Trends for 2018. Looking ahead, the brand and customer experience trends we expect to have the biggest impact are those that make brands more relevant and more valuable to people in their daily lives. 86% des mamans s'inquiètent des modèles exposés aux jeunes filles... Alors Barbie a eu une idée ! □ Plus d’idées créatives sur >> Creapills. Dreamweaver alternatives: Open source solutions. GitHub, the hosting service for development projects of all kinds released its own version of a webs editor in 2014 under the name Atom.
Raw materials traceability. The use of these ingredients is encouraged by L’Oréal’s formulators, and may be: either sustainably sourced;or prepared using green chemistry principles, which reduce to a minimum the number of synthesis stages and solvent and energy consumption. 17% (in terms of volume) of the raw materials used by L’Oréal are obtained according to the principles of green chemistry. The Next Round of Modern Commerce Disruption. Lacoste Save Our Species Shirts. The Chobani way: Insights to build culture and community. Hamdi Ulukaya never thought he would end up running a corporation in the United States. Why You Need to Try New Amazon Prime Samples. Coca-Cola brings Diet Coke rebrand to the UK with £10m ad campaign.
Coca-Cola is launching a £10m advertising campaign to support a revamp of Diet Coke in the UK, as it looks to push more consumers towards its healthier options. Speaking exclusively to Marketing Week, Aedamar Howlett, marketing director for Coca-Cola GB and Ireland, says: “One of the key things for us is to invest heavily into driving the growth of all our zero sugar and light drinks and across our portfolio.”
The brand is hoping that the Diet Coke reboot will work alongside Coca-Cola Zero Sugar and improve the growth of its light drinks —ahead of the sugar tax on 1 April. Ogilvy & Mather on LinkedIn: “Customers trust technical and academic… P&G Launches New Fairy Bottle Made From Ocean PlasticCIWM Journal Online. LinkedIn. Converse creates 'One star hotel' Le jeune geek qui concurrence le bitcoin. How 'niche' lifestyle brands are increasing their mass market appeal.
Kia's marketing boss on transforming the brand from 'budget' to premium. Kia's marketing boss on transforming the brand from 'budget' to premium. You can’t buy an ethical smartphone today... Ogilvy & Mather on LinkedIn: “Millennials are hard working, entrepreneurial… PepsiCo To Bow Bubly Water With Dual Oscars Ads 02/09/2018. Trends and opportunities in the subscription e-commerce market. How to Measure Sales Performance – Marketing Today.
Apple’s Archetype – cultbranding.com. How AI Could Change Amazon: A Thought Experiment. 3 B-to-B Marketing Changes that Will Define 2018. Les Français et la Fidélisation aux Marques - Etude IFOP 2017. Members Only: 4 Ways To Create Rarity And Desirability For Mainstream Products. Brand perception boost drives McDonald’s to best sales figures in six years.
Neuromarketing Careers - Neuromarketing. Best Practices Are Dead. How IKEA Founder Kamprad Structured the Brand For Growth. $21B Keurig Dr Pepper Merger Is All About 'Unrivaled Distribution' Rethinking customer journeys with the next-generation operating model. Contribution Margin: What It Is, How to Calculate It, and Why You Need It. Large ‘Tesla ships’ all-electric container barges are launching this autumn. Digital Native Vertical Brands - What impacts for architect practices ? Quelles tendances attendre sur les réseaux sociaux en 2018 ? Defying Demographics: Generation-C, Today’s Hyperconnected Consumer ‘Generation’ Five Ways Teachers Can Use—and Create—Augmented Reality Experiences. The skills that matter in the race between education and technology.
De Beers Group progresses development of first blockchain initiative to span the diamond value chain - De Beers Group. Inside-amazon-go-a-store-of-the-future.amp. Hedi Slimane to Join Céline, Launch Men’s and Couture. A customer loyalty program should be a top priority for retailers in 2018. Ex-Dries Van Noten Designer Debuts Sustainable Line Phipps. Nintendo révolutionne sa Switch... en vous faisant jouer avec du carton !