Getting to Yes Across Cultures - HBR Video. Apple’s Angela Ahrendts: Retail is not dying, but it has to evolve. The retail sector is not dying, but it does have to evolve and serve a bigger purpose than selling, according to Apple’s Angela Ahrendts.
Describing stores as Apple’s “biggest product”, the senior vice-president for retail outlined a clear and compelling business case for physical retail during her session the Cannes Lions Festival today (20 June). McDonald's va supprimer les pailles en plastique de ses restaurants en Angleterre. ENVIRONNEMENT - Il n'y aura bientôt plus de pailles en plastique dans les quelque 1300 restaurants anglais de McDonald's.
Le géant du fast-food a en effet annoncé le 28 mars qu'à partir du mois de mai 2018, les pailles utilisées ne seront plus en plastique mais en papier. Ikea launches in India, Ben & Jerry's resurrects Pride rainbow: International round-up. Ikea finally launches in India.
Inside McDonald's new 250 million headquarters. L'Oréal Investors and Shareholders. Mark Ritson: Luxury brands should take a stand against the grey market. At first sight it looks very close to insanity: Richemont, the Swiss luxury goods group which owns some of the most prestigious watch brands on the planet, has ‘destroyed’ €481m-worth (£421m) of its own watches.
The company, which owns a stable of luxury brands including Cartier, IWC, Jaeger-LeCoultre and Panerai, admitted it has been buying back its watches across Europe and Asia. What on earth is going on? Well, it’s a complication built from the strange mix of a Chinese bus crash, American tech companies and the colour grey. Heineken on why craft needs a 'reverse' marketing approach. Heineken is adopting a “reversed” marketing approach for its smaller brands and craft beers as it looks to retain their authenticity and build out awareness.
At an event in Amsterdam last week, Walter Drenth, senior global director international brands at Heineken, explained that craft brands require a fundamentally different approach compared to scaled brand building. This means starting its communications with consumers who are already passionate about the brand, which spreads to “adopters”, and then to those it is looking to get to try the brand. Only then would it launch a wide-scale marketing campaign. In comparison, for more mainstream brands such as its namesake Heineken lager the strategy typically starts with a major campaign and then gets more personal.. Jaguar Land Rover To Display '007' Cars Atop 10,000-Foot Mountain.
Jaguar Land Rover has partnered with Alpine ski resort Sölden to showcase its cars from the James Bond films.
Normally when a brand showcases its products, the installation is purposely easy to find—but Jaguar Land Rover is putting its interactive exhibit atop the 10,000 foot (3,050m) Gaislachkogl peak in Austria. The hard-to-reach location is no coincidence. The installation is part of 007 Elements, a new, permanent James Bond installation located next to the Ice Q restaurant in Sölden. The restaurant and surrounding areas were used as a filming location in Spectre. Julie Macé on LinkedIn: “Very proud of this #geberitaquaclean… Chandon. How to develop an international digital marketing strategy.
Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.
From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide. Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader. Having problems? Apple’s Archetype – cultbranding.com. Archetypes are at the core of effective marketing.
They provide the most powerful way to attract the right customers. But archetypes are often misunderstood. This week, we examine the archetypal power of one of the world’s strongest brands. What Pricing Strategy Beats Discounts? - Neuromarketing. Global brands winning with consumers: Nielsen. Amidst all the talk of the threat to global brands from local or regional competitors, a new report from Nielsen suggests the big players are back in the ascendancy with consumers.
According to Nielsen’s Global Brand-Origin report, more than 31,000 surveyed consumers from 63 countries demonstrated their overall preference for global brands across 34 categories. The highest performers are baby food/formula and baby wipes/diapers, where just 10% and 7%, respectively, said they prefer local brands. Global brands also dominated in vitamins/supplements, feminine care, sports drinks, canned foods and pet food, where 15% or fewer of those surveyed said they would take local brands.
"In today’s world of hyper-connectivity and globalization, consumers have a wider array of product choices than ever before," said Regan Leggett, Nielsen head of foresight and thought leadership for growth markets. Certain sectors did see decent local brand performance. Kusmi Tea pousse les feux à l'international. Contribution Margin: What It Is, How to Calculate It, and Why You Need It. Executive Summary.