This London Chip Vending Machine Has A Man. It used to be that in order to obtain goods from a vending machine you had to either have exact change, wrestle all the wrinkles out of that dollar bill so it fit in that fickle slot, or much cheaper but totally illegal unplug-and-tip method.
But new technology has allowed brands to broaden the horizons of these unmanned dispensaries. We've seen Coke use high fives and good vibes, Nike trade in hard-earned sweat and now U.K. chip brand Walkers decided to incorporate tweets as legal tender. The brand and agency AMV BBDO London set up vending machines at three different busy London bus stops. Inside, former England soccer star and current broadcaster Gary Lineker appears to be reading War and Peace and ready to dispense some chips when passersby tweet at him.
Hopefully someone tweet-asked how ranch spices can make raccoon taste better. The Ugly Truth about Disruption & Innovation. Neil Young raised over $10 million via crowdfunding. Here's how. From Data to Insights: The Blueprint for Your Business. In 1910, Scottish writer and poet Andrew Lang said, "He uses statistics as a drunken man uses lampposts—for support rather than illumination.
" Decades later, many modern businesses still do just that, using data to support rather than drive their decisions. Why? After all, data really is valuable only if it helps a company make better decisions. Your organization might be sitting on the world's largest data pile, but it's useless unless you have the means to translate it into insights that drive your business. With that in mind, here are some important steps you can take to help mold your data into actionable insights.
Defining the data Gaining successful insights means figuring out what you want from your data—finding its value. Answering the following questions will help illuminate the best plan for using your data. Context: What are you trying to achieve? Building the framework Understanding and visualizing data is similar to the way an architect sketches in the concept stage. 1. 2. 3. Now the World's Largest Toy Company, LEGO Sees Success in Product Diversity. Brand strategy Posted by Mark J.
Miller on September 5, 2014 04:22 PM Brick by brick, business deal by business deal, LEGO built itself into a toy-manufacturing juggernaut this year so much that it now has passed Mattel to be the world's toy sales leader. The rise became official in the first half of the year as LEGO rode the success of The LEGO Movie to $468 million in sales at the box office and all of the related merchandise sales. In the first six months, its revenue rose 11 percent, the Wall Street Journal reports. Conversely, the broad portfolios of Mattel and Hasbro have hurt the brands' overall standing, Bloomberg Businessweek reports. LEGO’s profit margin has been more than 20 percent in the last four years and 24 percent earlier this year, while Hasbro’s is down to 4 percent and Mattel's is “barely breaking even.” "It remains to be seen how the [The LEGO Movie] line will continue to develop," Chief Executive Jørgen Vig Knudstorp said, according to the Journal.
Repenser le cross-canal. Sur le terrain, et dans l’esprit d’une majorité, le cross-canal est souvent synonyme de web-to-store, pratique par laquelle un consommateur est amené depuis un site web à se déplacer et à acheter en magasin.
Le problème ? Il est double. D’une part cette vision du cross-canal est bien trop étriquée. Idéalement ce dernier englobe en effet un autre segment totalement sous-estimé : le web-in-store. Avec lui, un consommateur accède en boutique aux mêmes services dont il dispose en ligne. Bonne nouvelle, les possibilités d’interaction entre le web, le mobile ou le magasin sont quasi-infinies. Prenons Monsieur Martin. Et c’est là que le champ des possibles s’ouvre aux marchands. A ce stade, l’enjeu du web-marchand est de susciter l’achat pulsionnel de l’internaute tout en cherchant à le rassurer au maximum.
Bien sûr, toutes ces sollicitations, ces messages et ces propositions ciblés, exigent du marchand qu’il connaisse à minima les goûts et les rythmes du consommateur. L2: Business Intelligence for Digital. Infographic: How Having Higher Income Affects Men’s Spending Habits and Media Consumption.