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Brand Conversations. Mentimeter. Mentimeter is a lightweight service that allows you to vote on any question you specify, simply by using your mobile phones or tablets.

Mentimeter

Our vision is to improve the meeting between a presenter and his/her audience and turn opinions into tangible data. Step 1: Create your question Step 2: Audience vote using their mobile phones or tablets. Giorgio Armani Plans to Make AX Armani Exchange a Fast Fashion Brand. Italian designer Giorgio Armani is famously controlling of his name and brand, forever refusing to name a designer who could potentially fill his shoes when or if he ever retires.

Giorgio Armani Plans to Make AX Armani Exchange a Fast Fashion Brand

Well, now he's extending that control to AX Armani Exchange, a venture launched with his licensing partners in 1991. Armani announced via WWD on Thursday that he has purchased the remaining 50 percent of the business that he did not already own. He expressed hopes to turn the brand into a fast-fashion line to rival the likes of Zara and Topshop. It will help that AX Armani Exchange already has a large footprint; the brand has some 270 doors worldwide. Armani plans on funding this new venture with money made across his brands through the Giorgio Armani Group, which reported an 18.2 percent increase in operating profits last year, leaving the company with 700 million euros ($924 million) in liquid assets. Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content. Monetise Me: Selfies, Social and Selling.

Truly, it pains me to contribute yet another article to the relentless tide of selfie-obsessed jibber-jabber that’s clogging the social sphere.

Monetise Me: Selfies, Social and Selling

But everyone else is doing it, and at least this time there could be a dollar or two in it for you. Since Oxford English Dictionaries declared ‘Selfie’ their word of the year for 2013, instead of cooling our ardour for this onanistic pursuit, it seems to have fanned the flames. Samsung reckons that 17% of men and 10% of women take pictures of themselves, which means we probably have a LONG way to go before we reach Peak Selfie. The Psychology of Color in Marketing and Branding. The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.

The Psychology of Color in Marketing and Branding

The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind. " To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion. Misconceptions around the Psychology of Color Why does color psychology invoke so much conversation ... but is backed with so little factual data? As research shows, it's likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us.

Related: How to Use the Psychology of Color to Increase Website Conversions. New Retail Chief Angela Ahrendts Appears on Apple's Leadership Page. Former Burberry CEO Angela Ahrendts has officially joined Apple and is now listed on the company's executive page alongside other major Apple execs like Jonathan Ive, Tim Cook, Eddy Cue, and Craig Federighi.

New Retail Chief Angela Ahrendts Appears on Apple's Leadership Page

Ahrendts will take on the role of Senior Vice President of Retail and Online stores, a position that has seen significant turnover in recent years. Back in 2011, Ron Johnson left the position to join J.C. Penney after 11 years with Apple and while the role was filled by John Browett in 2012, he was ousted just months later. Jury Finds Both Apple and Samsung Guilty of Patent Infringement, Samsung to Pay $119.6 Million, Apple to Pay $158,400. After three days of deliberations and several weeks of testimony, the jury reached a unanimous verdict in the second Apple vs.

Jury Finds Both Apple and Samsung Guilty of Patent Infringement, Samsung to Pay $119.6 Million, Apple to Pay $158,400

Samsung trial (via CNET). The jury found that Samsung willfully infringed on three of the five patents involved in the lawsuit, ordering the South Korean company to pay $119.6 million, far from the $2 billion total Apple was hoping for. The decline of the mobile web. People are spending more time on mobile vs desktop: And more of their mobile time using apps, not the web: This is a worrisome trend for the web.

The decline of the mobile web

Mobile is the future. What wins mobile, wins the Internet. Right now, apps are winning and the web is losing. Moreover, there are signs that it will only get worse. The likely end state is the web becomes a niche product used for things like 1) trying a service before you download the app, 2) consuming long tail content (e.g. link to a niche blog from Twitter or Facebook feed). This will hurt long-term innovation for a number of reasons: 1) Apps have a rich-get-richer dynamic that favors the status quo over new innovations. 2) Apps are heavily controlled by the dominant app stores owners, Apple and Google. Most worrisome: they reject entire classes of apps without stated reasons or allowing for recourse (e.g.

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