background preloader

Whatz New Feb 8,2017

Facebook Twitter

How to pick the sporting brand ambassadors of the future - Marketing Week. Only a few English football fans were talking about Gabriel Jesus one month ago.

How to pick the sporting brand ambassadors of the future - Marketing Week

The 19-year-old striker, who joined Manchester City in January from Brazilian club Palmeiras, was highly rated and came with a £27m fee, but he was seen as back-up rather than a replacement for City’s long-time star striker Sergio Aguero. Within two games of making his debut, Jesus was on the teamsheet ahead of Aguero and had become an instant City sensation, bagging three goals in four games. Although this dream start was cut short by an injury, Jesus has already succeeded in building his profile in the Premier League and his status as a future star. There is even talk that Aguero may leave City at the end of the season to make way for the Brazilian prodigy.

Coca-Cola preps Diet Coke push with advertising shift. Coca-Cola is prepping a new campaign for Diet Coke that will see the brand shift even further away from its ‘shirtless hunks’ strategy.

Coca-Cola preps Diet Coke push with advertising shift

Diet Coke has enlisted TV presenter Holly Willoughby as its new brand ambassador, saying she will add “a dose of extra fizz” to the brand’s activity this year. She will lend her voice to a new marketing programme that is being promoted on social media with the hashtag #ItStartedWithADietCoke. Willoughby is the first year-long brand ambassador for the Diet Coke brand for a number of years, although it has worked on collaborations with designers such as JW Anderson and Marc Jacobs. Throughout 2017, Willoughby will work with Diet Coke to shine a light on campaigns to celebrate “friendship, travel, fashion and fun”, says the brand. The move marks a major shift in how the brand markets itself. Why Kraft Heinz has more to gain than Unilever from any merger.

UPDATED 19 February, 18.30: Kraft Heinz and Unilever have this evening “amicably agreed” against any merger, according to a statement issued by the two companies.

Why Kraft Heinz has more to gain than Unilever from any merger

It is understood that following conversations between the two companies’ CEOs, Kraft Heinz opted against what would have been an expensive attempt at a hostile takeover. Kraft Heinz’s attempt to merge with Unilever sent shockwaves through the FMCG industry. Implementing a Customer Experience Index. Since 2007, Forrester has published the CXi (originally abbreviated CxPi), a Customer Experience Index that measures the experience a company provides consumers across dimensions of usefulness, accessibility (ease of use) and emotional engagement.

Implementing a Customer Experience Index

Forrester reports that its CXi correlates to the Net Promoter Score and to other customer loyalty metrics. Temkin Group – which has its own implementation of this index – also finds a correlation between customer experience and customer loyalty measures. Customer Experience Index (CX Index) Uniquely Generation Z - United States. Best Buy tests robot at New York store. The robots have arrived at a Best Buy store in New York City — or, to be precise, one robot named “Chloe.”

Best Buy tests robot at New York store

The electronics retailer this past week began testing a 350-square-foot vending machine on steroids. Inside its glass walls, a robotic yellow arm, which the company named Chloe, retrieves merchandise that customers order from touch screens. In just a half-minute, Chloe can scoot around and pick out a customer’s request from rows of about 15,000 DVDs, CDs, video games and even some tech accessories, such as Beats headphones and chargers. Cyril Andrino (Brandalley) : "Nous avons préféré le partenariat E.Leclerc à une offre de rachat de 60 millions d'euros" Brandalley signe un partenariat avec E.Leclerc... Danone croque les trublions Michel et Augustin -

Last orders at Harry's Bar: banks call time on Venice's legendary Cipriani family. Their establishment is as much a part of the Venice myth as the canals, gondolas and the Rialto Bridge.

Last orders at Harry's Bar: banks call time on Venice's legendary Cipriani family

But now last orders have come for the Cipriani family, who have run Harry's Bar in Venice for 81 years. After three years' of mounting debts, bean counters are stepping to take over the legendary watering hole where Orson Welles, Truman Capote and Noel Coward, sipped – or necked – its famous Bellini and dry martini cocktails. Even charging €20 (£16) a go for its cocktails has not been enough to save the bar from the grip of a seemingly endless recession. Judging from the customers' comments on travel websites, the stratospheric prices might even have been part of the problem.

The banks have insisted on sending in Gianluca D'Avanzo and Salvatore Cerchione from Blue Skye Investment, a Luxembourg company, to overhaul the bar's organisation and radically cut costs in return for wiping out debts of nearly £5m. PM Lee hopes Singapore-Sri Lanka free trade deal can wrap up in 2017. SINGAPORE: The Sri Lanka-Singapore Free Trade Agreement (SLSFTA) will hopefully be completed this year, Prime Minister Lee Hsien Loong said in a Facebook post on Saturday (Feb 18).

PM Lee hopes Singapore-Sri Lanka free trade deal can wrap up in 2017

Mr Lee expressed his hopes in a post stating he had dinner with Sri Lankan counterpart Ranil Wickremesinghe and his wife on Friday night. The latter had stopped over in Singapore on the way home from an official visit in Australia, he added. "He invited me to visit Sri Lanka - hopefully to sign the FTA! "

Free-trade pacts may be doomed unless CETA works, Trudeau warns EU. Prime Minister Justin Trudeau praised the European Union Thursday for approving the long-discussed free-trade deal with Canada, but warned the agreement is at risk of becoming the world’s last major trade pact.

Free-trade pacts may be doomed unless CETA works, Trudeau warns EU

Speaking to the European Parliament in Strasbourg, France, Mr. Trudeau argued that the pressure is now on both sides to show that such trade deals produce real benefit for citizens. Trudeau to EU: The world needs you (Reuters) The Prime Minister’s speech comes one day after the EU Parliament gave its final vote of approval to the deal. The House of Commons in Ottawa also voted this week to approve it. NZ and Australia to work together on free trade. New Zealand and Australia will present a united front in the hope of continuing to expand free trade with a Trans Pacific Partnership style agreement without the US, the leaders say.

NZ and Australia to work together on free trade

Trade delegates at the TPPA signing. Source: 1 NEWS Prime Minister Bill English and his Australian counterpart Malcolm Turnbull cemented their commitment in trans-Tasman leader meetings in Queenstown during the last two days. Before returning to Australia on Saturday morning after his brief 23-hour trip, Mr Turnbull said one of the intentions of the TPP was to continue to grow it. EU lawmakers approve trade deal with Canada. The European Union and Canada secured clearance on Wednesday for their contentious free trade deal and the removal of import duties that supporters say will boost growth and jobs on both sides of the Atlantic.

EU lawmakers approve trade deal with Canada

The two parties can claim a success for their open markets policy after months of protest and uncertainty and in the face of U.S. President Donald Trump, who has withdrawn from the Trans-Pacific Partnership (TPP) and wants to rework the North American Free Trade Agreement. European Parliament lawmakers backed the Comprehensive Economic and Trade Agreement (CETA) by 408-254, meaning large parts of the EU-Canada deal, notably tariff reduction, will finally enter into force some 8 years after negotiations began. CETA has been the focus of demonstrations in Europe led by trade unions and protest groups that say it will lead to a race to the bottom in labour and environmental standards and allow multinational corporations to dictate public policy.

Report Typo/Error. Ikea under fire for male-only catalog in Israel. JERUSALEM (RNS) — Swedish furniture retailer Ikea has sparked an uproar in Israel with the publication of a catalog without women. In an effort to appeal to the country’s ultra-Orthodox Jews and their increasingly stringent modesty norms, the niche catalog Ikea Israel released this month depicts Orthodox men with side curls and boys wearing yarmulkes in domestic settings — at a table set for a Sabbath meal, in a study with display cases lined with religious books.

But not a single woman or girl. The move was a departure for the retailer, whose catalogs normally offer an idealized glimpse of diversity. In America, Ikea started featuring gay couples in ads back in the 1990s, prompting calls for boycotts by religious conservatives. The regular Israeli Ikea catalog distributed nationally looks like the one distributed in other countries, with both sexes and no identifiably Jewish content other than being in Hebrew. Mark Ritson: There's a new weapon in the targeting armoury - Marketing Week. In many ways, 2016 seems like a lifetime ago. Cast your mind back to February 2016 and you will recall a very different place.

We had the effortlessly cool and immensely reassuring figure of Barack Obama making most of us feel like the free world was in safe hands. The UK was an established and essential member of Europe and, aside from a few right-wing nutters, the future of the British Isles was inextricably and irrevocably entwined with our Euro-cousins. Loyalty cards have mass appeal by anyone’s measure. The UK’s biggest, Nectar, had 16.8 million members in 2010 – about halfway between the Leave and Remain referendum tallies.

By 2014, it had hit 19 million. But while Nectar and its two biggest rivals, Tesco Clubcard and Boots Advantage, have a permanent home in millions of wallets, other schemes suffer from the unwillingness of shoppers to carry a large number of cards around – and even when they do, they don’t necessarily use them. "We’ve got a client who’s got a good loyalty card," Martin Nieri, chief executive of Partners Andrews Aldridge, says, "and even its top 200,000 customers half the time don’t swipe their card. " In fact, there’s a curious, and unique, contradiction in the UK when it comes to these schemes. Ikea s’excuse à la suite de la publication d’un catalogue sans femmes destiné à des juifs orthodoxes.

Kraft confirms merger talks with Unilever. According to a statement released by Kraft Heinz, its initial offer was rejected by Unilever - but it intended to continue to pursue a deal. Following the news, shares in Unilever rose 9.5% to 3,679.5p. The statement from Kraft Heinz read: "Kraft confirms that it has made a comprehensive proposal to Unilever about combining the two groups to create a leading consumer goods company with a mission of long-term growth and sustainable living. "While Unilever has declined the proposal, we look forward to working to reach agreement on the terms of a transaction. There can be no certainty that any further formal proposal will be made to the Board of Unilever or that an offer will be made at all or as to the terms of any transaction. " Samsung sous le choc de l'arrestation de son leader pour corruption. Coca-Cola preps Diet Coke push with advertising shift. How consumers across the globe use multiple devices to shop and buy - Marketing Week.

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape. From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader. Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs. Having problems? Bridging the gap between online and offline - Marketing Week. 4 key global packaging trends revealed. Danone partners with Spotify in exclusive musical campaign. Ethical brands need more than point of difference. L'Etat de l'influence marketing en 2017 - MyDigitalWeek.

Techcrunch. Amp.businessinsider. The holy grail of marketing. The 5 qualities of all great products. RetailXperience - Les grands enjeux du magasin de demain - MyDigitalWeek. 26 Elements of a Gamification Marketing Strategy. Embracing Agile. Brandchannel: Tainted Love: Accenture Finds Brand Loyalty Drivers 'Complicated' See Beyond the Customer Loyalty Illusion. Mark Ritson: There's a new weapon in the targeting armoury - Marketing Week. The LEGO Batman Movie Reveals the LEGO Brand's Growth Potential. Forever Chuck: Chucks In Film with Millie Bobby Brown.

New Ways to Watch Facebook Video. Coach, IMG and Simon Malls Partner on Virtual Reality Experience – WWD. Amazon has bookstore win, grocery loss in Bay Area retail push. Meet Logan, American Girl's first boy doll. La relation client en 2020 - MyDigitalWeek. What Makes You a Thought Leader? Papa John's, Pizza Hut Update Their Brand Strategies. Spielberg Looks to Grow Virtual Reality Business With Retail Experience. CowzVR: Chick-fil-A's Bovine Ambassadors Check on Virtual Reality.

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas. Influencer Marketing: Are you doing it right? Lean Analytics @ MicroConf. Join DMN and Teleflora at eTail West - DMN. Print : une pub invisible. IKEA Introduces Wedding Registry Feature. Moana Skincare and Aqua Bio Technology partner. Marketing Capabilities Handbook. Moët? No Way! The Champagne Vending Machine Is Real. Samsung - Contrôle Sécurité Batterie en 8 points (version 30 secondes) The big debate: Are the '4Ps of marketing' still relevant?

L’omnicanal modifie les attentes des clients en magasin. Www.forbes. Brandchannel: Michael Kors Brand Faces Retail Headwinds in Quest For Growth. Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry. Luxury Daily. Is 'Britishness' losing its global brand power? - Marketing Week. Behavioural data bridges the gap between what consumers say & do. What will the marketing team of the future look like? Une campagne print subtile et intelligente pour sensibiliser au don. Une infographie sur l'importance des couleurs en branding. Mondelez : 10% du budget TV sur Google Preferred, +5% de ventes LU. L'Oreal is reportedly planning to sell The Body Shop. Top 13 Digital Trends 2017. What is Influence 2.0 and why is it important in the future of CX? The Refresher: Regression Analysis - HBR Video.