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Whatz new Feb 2017

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Campaignlive.co. The new feature is built into the YouTube app available on mobiles.

campaignlive.co

Users can tap the capture button when they want to record a live video. In a blog post, YouTube said: "It’s a launch that’ll put the power of live streaming in the hands of hundreds of thousands of talented creators, giving them a more intimate and spontaneous way to share their thoughts, lives, and creativity. " The videos will have the same features as other YouTube videos. YouTube announced plans to roll out the live feature in June last year. The Google-owned platform is also helping its creators earn money from live streaming with a feature called Super Chat, which it describes as "paying for that front-row seat in the digital age". Marketoonist on 'customer-centric marketing' Super Bowl 2017: The best and worst ads - Marketing Week. Is 'Britishness' losing its global brand power? - Marketing Week. Deloitte Impact Project: The New Principles of Brand Leadership. Deloitte Global has released results from its Impact Project survey that highlights emerging forces now shaping today’s brands in a values-driven marketplace.

Deloitte Impact Project: The New Principles of Brand Leadership

The survey included 150 brands in 28 countries and revealed a common desire to drive change and build loyalty in an era of constant disruption and rising expectations. Impact Project finds that as disruption has moved from technological to social to personal, “consumers increasingly view brands and companies as if they were human” and “loyalties can now change with the click of a mouse or the tap of an app.” The report highlights four emerging segments: Y-Prophets. Brand evangelists committed to a higher-order purpose; passionate believers in their defined mission.

Looking at the four segments, Deloitte found six common principles that guide their growth and strategies for brand leadership. 'Marketers should be accredited like lawyers', says new DMA chair - Marketing Week. Industry-specific training: Highly relevant or too niche? There is currently much discussion around the value of marketing qualifications and whether formal training is required.

Industry-specific training: Highly relevant or too niche?

In one of Marketing Week’s most read articles of 2016, columnist Mark Ritson sparked a lively debate following his assertion that marketing experts should have a formal qualification. He said: “If [marketers] are being held up as experts in the discipline of marketing – not just digital communications, you will note – you would certainly expect them to have a qualification in the topic.” However, many argued that on-the-job learning can be more valuable than a degree in marketing. Tendance 2017 : les marques tiraillées entre polarisation, universalisme et « calinothérapie  ? « – The brandnewsblog l Le blog des marques et du branding. L'Oréal commits to more digital marketing spend. Lubomira Rochet said that investment in digital channels, which accounted for 30% of L’Oréal’s total media spend in the first half of 2016, was due to rise this year.

L'Oréal commits to more digital marketing spend

Over the same period in 2015, the share was 25%. She told Campaign that L’Oréal is adopting a strategy that acknowledges the range of ways that consumers are influenced. This includes through celebrities, online influencers and "micro-influencers" – people in their peer groups. Lego Batman to take over Channel 4 ads. From 4.45pm today until Sunday, the character will appear during the broadcaster’s continuity announcements to provide his own introductions to shows.

Lego Batman to take over Channel 4 ads

At times, the ads will appear between shows too. Will Arnett, the actor who provides the voiceover for the character in the film, will also voice the ads. There are 18 animated intros that will be shown across four days in more than 40 ad breaks. It is the first time that Channel 4 has done this. Procter & Gamble chief issues powerful media transparency rallying cry. "You’ve just seen some advertising we love.

Procter & Gamble chief issues powerful media transparency rallying cry

Ads that make you think, feel, laugh, cry, smile, act, and of course, buy. Ads that drive growth for the brands and the categories in which they compete. Ads that are a force for good by expressing points of view on issues that matter, and where the brand matters. Campaignlive.co. In a powerful keynote address to the US Interactive Advertising Bureau Annual Leadership Meeting, Pritchard called on the industry to unite to tackle the issue.

campaignlive.co

P&G’s chief brand officer also revealed that he was reviewing all agency contracts in light of the debate about rebates. The plan laid out by Pritchard was a "bold initiative", Mark Finney, ISBA’s director of media, said. "We hope it will inspire more advertisers to follow, building irresistible pressure that will change our industry for the better. Dove mocks Trump's #AlternativeFacts with a print ad full of lies. It’s been a harrowing week in the United States, with Donald J.

Dove mocks Trump's #AlternativeFacts with a print ad full of lies

Trump quickly proving he'll be no less polarizing a President than he was a candidate. Chief among his early accomplishments was the introduction of the term "alternative facts," coined by Presidential Counselor Kellyane Conway to explain a number of falsehoods told by Press Secretary Sean Spicer in his first briefing room appearance. So far, US brands have stayed mostly on the sidelines, terrified of becoming a target for Trump’s critics or supporters—or the President with the itchy Twitter finger himself.

But in the UK, one brand and its agency acted quickly to capitalize on the uproar. Sign Up. Fast food slides as Google tops world’s most valuable brands list. The impact of people eating more healthily has had a detrimental impact on some of the world’s biggest fast food brands, according to Brand Finance.

Fast food slides as Google tops world’s most valuable brands list

Its Global 500 rankings for 2016 saw the likes of McDonald’s, KFC and Domino’s Pizza all slide drastically, something the brand valuation firm attributed to “an increasingly fragmented market with healthier challenger brands offering greater choice for consumers.” KFC fell 110 places to 146th, with its brand value down 27% to $6.1bn, while Domino’s Pizza fell a whopping 125 places to 427th, with its brand value falling 16% to $3.98bn. Customer Journey Mapping (CJM) » Introduction One of the biggest challenges facing companies when they want to become customer focused is that their own organisation is based around functional silos.

Customer Journey Mapping (CJM) »

This is not only noticeable to customers as they are passed from function to function looking for service, but also to companies themselves either when they look to start a customer improvement initiative, or look to implement change based around customer feedback. With organisational hierarchy based around functions the ability to make effective decisions and push through change is fundamentally opposite to how a customer wants to experience dealing with them.

A customer wants to experience an organisation that provides a single seamless journey across all touchpoints from initial enquiry right through to any required post sales support. Experiences are the key to brand loyalty. Let’s be frank. Customer relationship management has long been seen as the ugly duckling of our industry. Direct-response briefs made many break out in hives, talk of data sent people to sleep and test-and-learn was the preserve of the geeks. Not any more. In a world where every chief marketing officer understands the power of data to unlock business growth, and consumers are increasingly discerning, CRM has come of age. It’s time to start thinking about CRM as more than a marketing communications channel best kept out of sight. Consumers will spend more on simple brand experiences. Being classed as ‘simple’ isn’t always seen as a positive but when it comes to brand proposition, being simple is most definitely an advantage.

The majority of consumers (62%) are prepared to pay more for a simple experience, new research finds, while 61% would recommend a brand if it has a clear proposition that saves them time. Offering a straightforward shopping experience that meets consumers’ weekly shopping needs – without confusing them with complex promotions – is central to Aldi‘s simplicity, according to UK and Ireland corporate buying and marketing director Adam Zavalis. “We source the very best quality products, understand what size variants the customer wants and then offer the options they really need,” he says. I Am Extremely Here for Celine Dion’s Lifestyle Brand.

Katy Perry Discusses Brand-New Shoe Line as 'Footwear News' Cover Star. For the Footwear News Jan. 30 issue, pop sensation Katy Perry graced the cover with an exciting new business venture. While Perry has stayed busy accruing Grammy nominations and eight No. 1 hits on the Billboard Hot 100, she was also researching for her very own shoe line.

In the cover feature, Perry tells Footwear News about her journey to becoming a shoe designer. “[Footwear] was a part of me that needed to be carefully created and developed, and I had to weigh a lot of my options,” Perry says of her meetings with Tommy Hilfiger and Vince Camuto and Italian factory visits. “I want to learn a lot, master it and become a serious contributor in the fashion world.” For her shoe line, the pop star partnered with fashion and entertainment management company Global Brands Group and works with former stylist Johnny Wujek for creative direction. Snap makes $3 billion IPO details public. Snapchat IPO: Should You Buy Snap Stock? The Guide to Building a Powerful Digital Marketing Strategy - Prophet Thinking. Digital Darwinism: Evolve with Your Customers or Regress Toward Irrelevance.

Sign Up. Sign Up. Global 500 2016 website. Decoded: The Science behind why we buy. Google dethrones Apple as world's most valuable brand. Carling aims for simplicity with brand refresh. 2017 sera l’année de la relation client agile et connectée - MyDigitalWeek. Ritson: P&G's Marc Pritchard has made the biggest marketing speech for 20 years - Marketing Week. Super Bowl Watch: Tiffany & Co. Goes 'Subversive' with Lady Gaga Campaign. Super Bowl Watch: Tiffany & Co. Goes 'Subversive' with Lady Gaga Campaign. Starbucks Introduces Voice Ordering Using Alexa Platform. Always on the cutting edge, Starbucks just launched My Starbucks Barista, a voice-activated “barista” baked into the coffee chain’s existing iOS mobile app that uses artificial intelligence. LEGO Launches Safe Social Network for Kids. Launching today, LEGO Life is a safe social network for kids under the age of 13.

The digital experience lets young LEGO builders connect with a community of like-minded peers to express their creativity, share photos of their LEGO creations, interact with LEGO characters and inspire one another, according to a press release. Social Business Maturity Boosts Customer Loyalty & Profits - Prophet Thinking. Home.