"Native" ads cause concern. Cheerwine: America's Local Soft Drink "Legend" With a Big Heart. Cheerwine is the last soft drink brand in America still owned by its founding family after four generations.
The bubbly, wild cherry-flavored soft drink has a cult following and a distribution deal with Pepsi Beverages to be available in all 50 states by their 100th anniversary in 2017. It’s known as the “Nectar of the South” by loyal fans, including indie rockers, The Avett Brothers, who performed a charity concert in October called Legendary Giveback: Tour of Duty, to benefit three family aid organizations: Big Brothers Big Sisters, Operation Homefront and the University of Virginia Children’s Hospital, as part of an overall campaign called “Legend” created by NY-based agency Woods Witt Dealy & Sons. The marketing objective of “Legend” is to leverage an existing fan base and grow brand awareness from the regional to the national level. Created in 1917 in Salisbury, North Carolina by general store owner L.D. Peeler, his great grandson Cliff Ritchie leads the company today. Best Business Books 2012. New and improved!
This promise gets slapped on business books as often as on household cleansers. Many books are new each year, but those with genuine insight and value are very rare indeed. We take the time to find them. In strategy+business’s Best Business Books 2012, our team of distinguished experts — some veterans of this annual special section, namely James O’Toole, Sally Helgesen, Phil Rosenzweig, and “Z” Holly, and some newcomers, Alice Schroeder, J. Philip Lathrop, and Shaun Holliday — review 21 tomes published between the autumn of 2011 and the autumn of 2012 that fulfill their promise. Be sure to take a close look at our Top Shelf selections — our reviewers’ picks as the best of this year’s best business books.
Contents: s+b’s Top Shelf. Tic Tac // Des distributeurs dans les abribus. Un tic tac en attendant le bus ?
C’est possible jusqu’au 23 octobre (demain donc) dans 26 abribus de Paris, Lyon, Marseille, Nancy, Strasbourg et Toulouse. ça fait donc 60 000 boites de duos fruités distribuées ! Burton and Mountain Dew Launch Eco-Friendly Collection. Burton Snowboards and Mountain Dew are launching the 2013 Green Mountain Project (GMP), a collection using sustainable fabric made from recycled plastic bottles.
The new outerwear collection includes three eco-friendly jackets and two pants for men, and two jackets and one pant for women, made from blended materials such as GMP Hemp Fortex, 3M Thinsulate insulation with recycled fibers, DRYRIDE EcoNanoshell 2L Fabric and 3-Layer Hemp Ripstop Fabric and recycled taffeta and mesh linings, all of which have a lesser environmental impact. How do they actually do it? Here’s how: "Our recycled fabric performs well on snow, has a great hand-feel and is super adaptable to prints, so it meets our high-quality standards for outerwear while helping reduce our impact, which is a big focus for us," said Greg Dacyshyn, Chief Creative Officer, Burton. Burton and Mountain Dew will continue their partnership into Spring/Summer 2013, proving a successful collaboration is sustainable all around.
Viral Video Watch: Red Bull Kluge - The Athlete Machine. Viral buzz Posted by Michael Waltzer on November 14, 2012 03:28 PM Red Bull has been the talk of the world, and the out of this world, with their most recent stunt in space involving Red Bull-sponsored daredevil Felix Baumgartner breaking the speed of sound by free-falling back to earth.
Now Red Bull keeps the awesomeness coming with a new video unlike anything they've done before. Starbucks Incorporates Local Tastes With China Expansion. China breaking Posted by Mark J.
Miller on November 27, 2012 12:34 PM Western retailers have been completely bombarding China with products and sales pitches in recent years. Coca-Cola Roars into Cannes Lions 2013 as Creative Marketer of the Year. The powerhouse Coca-Cola brand will be feted at France's prestigious Cannes Lions International Festival of Creativity in 2013.
The multinational beverage giant will be recognized with Creative Marketer of the Year Award, formally known as the Advertiser of the Year Award, for innovative marketing across multiple platforms and creativity in brand communications. That the award is no longer called "advertiser" but "creative marketer" tells how far the the industry has come in almost 60 years of Cannes Lions awards — as has Coca-Cola. “Creativity has been and always will be at the heart of our brands. It fuels our business — with consumers, customers, fans, agencies and partners all over the world,” said Joe Tripodi, EVP and Chief Marketing & Commercial Officer, Coca-Cola. A resurgence of creative mojo in 2007 was evidenced with the launch of "The Coke Side of Life. " A 2011 win for Friendship Machine only added to the company’s indisputable position as a leader in creative marketing.