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Coca-Cola to adopt traffic light nutrition labelling scheme. Coca-Cola has announced that it is to adopt the government’s voluntary front-of-pack nutrition labelling scheme.

Coca-Cola to adopt traffic light nutrition labelling scheme

The labels display colour-coded nutritional information, detailing fat, saturated fat, salt, sugar and energy content in the product. Now the World's Largest Toy Company, LEGO Sees Success in Product Diversity. Brand strategy Posted by Mark J.

Now the World's Largest Toy Company, LEGO Sees Success in Product Diversity

Miller on September 5, 2014 04:22 PM. Chick-fil-A Enhances Brand Story with Rollout of Thrive Farmer-Direct Coffee. Chick-fil-A's new THRIVE Farmers Coffee menu is what the chain calls "coffee with a story.

Chick-fil-A Enhances Brand Story with Rollout of Thrive Farmer-Direct Coffee

" But the new line of Central American coffees that are supplied directly by farmers actually embodies four stories. Starbucks Launches New Store Formats to Sell Coffee Up and Down Price Scale. Whether you're a coffee snob or just want to grab a cup of java in the quickest and easiest way possible for the morning commute, Starbucks wants to make things easier for both of you.

Starbucks Launches New Store Formats to Sell Coffee Up and Down Price Scale

So in yet more initiatives to extend its brand, Starbucks plans to accelerate the development and opening of three new types of coffee stores. Twitter invented in 1935? Twitter gets a lot of attention these days for being an innovation that is changing the way people communicate with and relate to each other.

Twitter invented in 1935?

But is Twitter really a new idea? In 2009 I heard about a British invention on the radio that was implemented in 1935 and did basically what Twitter does, except without all of the technology behind it. I found this picture on the DJ’s blog: This person back in 1935 had this great idea, this great invention, but it was not an innovation. While the idea was firmly grounded in a latent human need, the technology and the consumer readiness did not exist to fully realize its potential. This creates two questions in my mind: Don’t Crack Under Pressure: the TAG Heuer challenge - LVMH News.

Founded over 150 years ago, watchmaker TAG Heuer has revived its famous slogan “Don’t Crack Under Pressure”, challenging all aficionados of adrenaline and bold initiatives.

Don’t Crack Under Pressure: the TAG Heuer challenge - LVMH News

In a campaign breaking in September 2014, TAG Heuer refocuses its identity, inspired by the slogan that became a milestone in the company’s history after it was introduced in the 1990s: “Don’t Crack Under Pressure”. The phrase quickly grew into a veritable manifesto, embodying the determination, courage and striving to excel that figure at the core of TAG Heuer’s values. Right from its founding in 1860, the House became a high-profile sponsor of the world’s most prominent sporting events in every discipline. Today TAG Heuer is reaffirming this engagement with a major campaign of unprecedented global scope. And Engaging – Your Core Customers. In the first decade of the 21st century, less than half of all startups in the U.S. survived beyond three years.

and Engaging – Your Core Customers

And of the nearly 44,000 companies founded in 2000 and listed in the Capital IQ database, less than six percent achieved more than $10 million in revenues by 2010. As venture capitalist David Lee once said, “It’s never been easier to start a company and never harder to build one.” One of the main reasons for this failure rate is entrepreneurs don't identify their target demographic correctly. Without clarifying your core customers, selling is ultimately a function of individual, heroic efforts in the field, not a scalable platform for growth. The Coolest Lessons About Solving Problems. Ca-Cola unveils multimillion-pound ad campaign for Coke Life launch. The campaign, which comprises outdoor, print, digital and experiential, launches next week with TV under consideration for next year.

ca-Cola unveils multimillion-pound ad campaign for Coke Life launch

It will use the strapline: "Sweetness from natural sources". Marketing, strategy and activation director, Bobby Brittain, who took the role in May, would not be drawn on campaign spend but told Marketing the brand would launch a wide-ranging campaign on a par with the launch of Coke Zero in 2006. "This launch for us is a new member of the Coca-Cola family and we don’t do those sorts every year, and we don’t do those sorts of things by halves. The campaign, which kicks off on Monday, will build throughout September and will gain momentum into 2015 when, Brittain revealed, a TV ad campaign would be "absolutely on the agenda" as the brand builds distribution and brand awareness.

Ca-Cola in U-turn as it introduces traffic-light labelling scheme. The drinks giant announced today (5 September) it would roll out traffic light labels to all products sold in the UK except its water brands.

ca-Cola in U-turn as it introduces traffic-light labelling scheme

The scheme will see packaging carry colour coded labels showing fat, saturated fat, salt, sugar and calories, as well as GDA (guideline daily amount) percentages of each. Teamwork at the L'OCCITANE Group. Les Galeries Lafayette lancent leur appli de géolocalisation instore. Holiday Is (Almost) Here: 5 Shopping Trends Marketers Should Watch. 1.

Holiday Is (Almost) Here: 5 Shopping Trends Marketers Should Watch

Mobile: the gift that keeps on giving From research to purchase, holiday shoppers are increasingly turning to mobile. Looking at usage from last year, there's little doubt that smartphones have become almost as addictive as eggnog. During Q4 2013, mobile accounted for almost 35% of online traffic, up 40% YoY (IBM Digital Analytics Benchmarks, 2014). December sales on smartphones and tablets were up threefold from 2011 to 19.1% (IBM ExperienceOne, 2014). 52% of online smartphone shoppers used their phones throughout the shopping process during the 2013 holidays (Google and Ipsos MediaCT, 2014).