background preloader

What's new wek of 17 Sept2012

Facebook Twitter

Mobile retail lags behind Web-based in customer experience, index shows. Customer experience analytics provider ForeSee released yesterday the ForeSee Mobile Satisfaction Index: Retail Edition, which creates a benchmark for customer satisfaction with the retail mobile experience, including smartphones and tablets.

Mobile retail lags behind Web-based in customer experience, index shows

ForeSee found that the mobile experience for retail falls short in comparison to retail Web satisfaction. Websites appear more uniformly across PCs and laptops, but among mobile devices the different screen sizes, operating systems, hardware specifications, and loading speeds make it difficult for companies to provide a uniform experience to its customers across platforms, according to the release.

In the retail satisfaction index comparison of mobile satisfaction scores to web satisfaction, nearly all of the top retailers perform better on traditional websites, although some retailers maintain both fronts successfully. Amazon topped the list of mobile dominant retailers, with Avon and Apple rounding out the top three. How Well-Defined Is Your Brand's Ideal? United Kingdom - Aurora. The best way to learn marketing.

Aimia-Social-Media-White-Paper-6-types-of-social-media-users.pdf. The 6 Types Of Social Media Users. At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior.

The 6 Types Of Social Media Users

Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare knows where you are, but not what you like. You get the idea. Social media measurement is critical to success, but brands have been unable to get their arms around what it is and what it means.

Aimia, a loyalty-management firm, has unveiled a new segmentation model that analyzes trust and control as drivers of 6 distinct social media personas. “Today’s approach to social media measurement – racing to rack up the most likes, retweets, followers, and recommendations – is the wrong approach. Aimia has identified 6 social media personas in the U.S No Shows (41%): No Shows haven’t logged on to a social network in the last 30 days.

Social media usage framework: Connect: Authored by: Pam Dyer. "One Size Fits None. “People don’t want to buy a quarter-inch drill.

"One Size Fits None

They want a quarter-inch hole,” an HBS professor named Theodore Levitt famously told his students. Too often, marketers get wrapped up in the features and functions of their products, rather than solving the actual problems of the consumer. 7-Eleven's 7-Election Obama/Romney Coffee Poll is Surprisingly Accurate. If you need any more proof that politics is basically just pro sports for really out of shape people, look no further than the "7-Election.

7-Eleven's 7-Election Obama/Romney Coffee Poll is Surprisingly Accurate

" Yes, 7-Eleven has once again brought back its election year themed promotion that allows Americans to vote in their favorite way, with their mouths. Specifically, by putting things into it. Impossible Instant Lab: Turn iPhone Images into Real Photos by The Impossible Project. With our Kickstarter campaign having ended, you still have the chance to be among the first to receive your personal Instant Lab.

Impossible Instant Lab: Turn iPhone Images into Real Photos by The Impossible Project

Please visit to start diving into the magic of analog instant photography now. Follow Impossible on Twitter USA / EU / ASIA and on Facebook USA / EU / ASIA. For press, please find hi res photos and further information here. For press inquiries please contact marlene(at) Gizmodo - "Impossible looks to do the Impossible and turn your phone snaps into real, instant photos. " Cult of Mac - "This seems to be the perfect marriage between the analog and digital worlds. " uncrate - "Forget AirPrint - if you're looking for a way to get your photos out of your iPhone and onto some paper, the Impossible Instant Lab can get the job done.

" Magnate - "The coolest iPhone photography accessory you've ever seen. " CNET Crave - "Polaroid cameras used to be the coolest things. Right! Well … we invented it. Easy to use. P&G Brings Video Ads to Print With Dolce&Gabbana Ad in Marie Claire. The September issues of fashion magazines tend are closely watched because of September's annual fashion frenzy, but at least one October fashion magazine issue is garnering attention.

P&G Brings Video Ads to Print With Dolce&Gabbana Ad in Marie Claire

And not for its take on hemlines and the new runway collections, but for one of its ads, which will play a video. In print. The October issue of Marie Claire UK incorporates a black-and-white commercial for Dolce&Gabbana fragrance, the first UK display advert of its kind. Appearing on pages 34 and 35 in a limited run of a few thousand copies of the issue, a male and female model pose in a coastal scene and when the page is opened, the 45-second spot (directed by Mario Testino) automatically plays. And hopefully won't remind readers of those annoying greeting cards that play music upon opening.