Whatz new 6 March 2017. Whatz new oct 2016. WHATZ NEW Feb 22. Whatz new Feb 2017. Whatz New Feb 8,2017. Comment écrire un discours percutant en moins d’une minute : la méthode en 4 étapes – Éloquence Magazine. Partagez Tweet Email Qui n’a jamais été anxieux à l’idée de devoir rapidement prendre la parole en public, sur un sujet non préparé ?
Dans cet article, vous allez découvrir comment vous pouvez écrire un discours convaincant en une minute à peine grâce à la méthode de Borden… En 1935, Richard C. Vous devez imaginer que votre auditoire se dit successivement : 1. « Hm, Hum… Quel ennui ! Vous venez de monter sur scène, et alors que vous vous apprêtez à prendre la parole, l’audience vous dit « quel ennui ! Rester paralysé n’est pas la meilleure chose à faire, vous en conviendrez, et laisser la peur vous submerger aggraverait les choses. Lorsque vous parlez avec timidité et manque de confiance, l’auditoire vous regarde et essaye de vous entendre ; lorsque vous parlez avec conviction, c’est votre message qui est regardé – et écouté !
Www.forbes. Retour vers le futur - L’histoire de l’expérience client en magasin depuis 3 siècles - MyDigitalWeek. Par Mood Media Le client semble avoir bien changé au cours de ces dernières années, tout comme son parcours, à cheval entre web, mobile et magasin physique.
Et pourtant, une constante demeure, l’expérience qu’il vit avec une marque dans un point de vente. Identify the Marketing Metrics That Actually Matter. The Internet of Things will collect and transmit unprecedented amounts of data.
This poses a big problem for marketers, who can end up down a rabbit hole of fruitless information. Now, more than ever, marketers need to be measuring the right things. However, too many executives rely on metrics that look good in a report, but in reality don’t affect the organization’s goals. Metrics, or key performance indicators (KPIs), should be set upfront, so that the marketing team knows what goals they are striving to reach.
There are three cardinal rules in choosing the right metrics for measuring marketing success—and they apply to all organizations, regardless of industry, size, or maturity: Metrics should be easy to understand and use. Carlsberg aims to upgrade brand perception with Danish-inspired packaging revamp for Export. The brewer's vice-president for marketing, Liam Newton, said that while the brand was famous for its entertaining ads and memorable slogan, consumers often did not know much else about it.
The new look for Export, created by Carlsberg's existing design agency Taxi Studio, is designed to improve its quality perceptions and reinforce its Danish identity. "It’s about trying to recruit a new set of consumers into the Carlsberg brand," Newton said. "For some it isn't in the consideration set. Pepsico Brings Art to Premium Water With LIFEWTR. PepsiCo on Friday announced a major new brand launching in 2017: LIFEWTR, a new premium bottled-water brand that “fuses creativity and design to serve as a source of inspiration, as well as hydration, to usher in a new era of thirst quenchers,” as PepsiCo noted in a press release.
Available across the US (to start) in February, LIFEWTR is a purified water that is pH-balanced with electrolytes added for taste. But just as important as what’s on the inside will be the exterior: LIFEWTR will “fuse creativity and design to serve as a source of inspiration and hydration. To that end, its visual identity will serve “as a canvas” for a variety of labels designed by “emerging and developing artists to be seen and discovered on a broad scale,” PepsiCo said. Released in a series of three label designs at a time throughout the year, LIFEWTR will provide exposure for artists and creatives from the worlds of graphic design, fashion, fine arts, photography and more. Homepage. Guerlain fête les 30 ans de ses Météorites.
Comment « hacker votre marketing et votre communication pour répondre aux nouvelles attentes des publics… « – The brandnewsblog l Le blog des marques et du branding. C’est certain – et ce n’est pas qu’une lapalissade – 2017 sera assurément différent de 2016 et 2015… Et cela, non pas seulement parce que l’environnement ne cesse de bouger et que les habitudes de consommation évoluent, mais parce que les entreprises ont enfin décidé, pour la plupart, de tenir compte de cette nouvelle donne et se transforment.
A 3-Step Plan for Turning Weaknesses into Strengths. Yan Wang, the former CFO of VitalSmarts, didn’t survive Mao’s China by taking outlandish risks such as questioning those in positions of authority.
As our CFO, she did impeccable work with the highest ethical standards. The beloved French skincare brand Clarins is opening up their first ever store in the U.S. In what marks a huge piece of news for the cult-beloved French skin care line, Clarins is opening their first store in the U.S. at the King of Prussia Mall just outside Philadelphia.
The grand opening of the brick and mortar store took place on Thursday when Clarins opened the store doors of their brand new 1,800 square feet space. The generous space features a broad selection of Clarins makeup goodies, skincare products, and of course, body and men’s products. We have no doubt their new and first physical space in the U.S. will be received with immediate success, considering the success of Clarins in Nordstrom, at Sephora, and beyond.
Marketing jargon is a major career killer. Great marketing communication is jargon-free so the customer message makes it through loud and clear.
So why do so many marketers believe using marketing jargon inside their company is okay? It’s not. It’s a career killer. “Can you hear me now?” Asks the guy in Verizon Wireless’s iconic TV ads. Des grands magasins à Amazon Go : Retour sur 3 siècles d'expérience client. Arthur Sadoun succède à Maurice Lévy à la tête de Publicis Groupe. The Simple Economics of Machine Intelligence. The year 1995 was heralded as the beginning of the “New Economy.”
Digital communication was set to upend markets and change everything. But economists by and large didn’t buy into the hype. It wasn’t that we didn’t recognize that something changed. It was that we recognized that the old economics lens remained useful for looking at the changes taking place. The economics of the “New Economy” could be described at a high level: Digital technology would cause a reduction in the cost of search and communication. Today we are seeing similar hype about machine intelligence. The first effect of machine intelligence will be to lower the cost of goods and services that rely on prediction. Will Brands Start Marketing to Machines? - DMN. January 27, 2017 06:00 AM Marketing is no longer about right-brain versus left-brain.
It's about AI versus IQ. Technology is getting smarter, and consumers are turning to machines to help them make better purchase decisions. Marketing d'influence: quels sont les pratiques et les investissements? L'influence 2.0 serait le futur du marketing d'influence, prophétisent Traackr et Brian Solis d'Altimeter, à l'origine d'une étude sur les pratiques des marketers face au potentiel des influenceurs. Principaux résultats, en avant-première. Tonia Ries on the Media Echo Chamber. Unilever chief: we were right to increase prices in UK.
Unilever’s underlying sales were up 3.7%, and net profits grew 5.5% to €5.5bn (£4.7bn) – although currency changes meant revenues fell 1% to €52.7bn (£44.8bn). Polman was asked on a conference call this morning whether he regretted the company’s public face-off with Tesco over its decision to demand higher prices from the retailer, after the falling pound increased some of its production costs. He said: "The decision to increase prices in the UK was definitely the right one.
We’ve seen a 20% decrease in the value of the pound, and we have to look at the effects of the long-term currency changes, otherwise you end up being unsustainable. You now see many others in the industry doing what we’ve done. " Diageo revenues soar on marketing effectiveness and Brexit exchange rate boost. Organic sales growth, which removes the effects of exchange rates, was 4%.
Chief executive Ivan Menezes said some of this was down to a focus on "marketing with impact". Across the business, marketing spend increased 10% to £908m – though in Europe, it was down 2%, which Diageo said was the result of productivity initiatives aimed at improving the effectiveness of brand investment. Speaking on a webcast this morning, Menezes said: "Europe is leading the marketing effectiveness work.
KitKat to give away personalised packs featuring photos of consumers. Campaignlive.co. So far, the network has eight influencers and expects to recruit more over time. Current influencers cover a mix of fashion, beauty and lifestyle but Cosmopolitan is keen to include other areas including music, art, and entertainment. All of its influencers are female at the moment, and includes a pug @sukiandthecity which comes with 25,200 followers on Instagram. River Island has engaged the network for its latest denim campaign, launching in February. The campaign will include four of the influencers – lifestyle blogger Lottie Murphy, Hannah Crosskey ("A Fashion Fix"), Louise O’Reilly ("Style Me Curvy") and Monikh Dale ("Tres Monikh").
This deal will allow River Island access to influencers’ combined reach of 265,000 followers, as well as Cosmopolitan’s audience of millions, across a variety of platforms. Under the Influence(r) Marketing – Timothy Snow – Medium. Under the Influence® Marketing Twitter. Get the feeling all it has become is a place to go where the noise is deafening, and those blasting out tweets couldn’t care less the quality of the signal?
It’s morphed into the place for talking heads to gather, each trying to outdo the other by automating sh*t collected on their vast array of RSS feeds? They schedule this noise at the rate of what feels like one tweet per minute! These people aren’t influencers. They have no idea what they share, because none of them are reading the content they continually shove down the throats of the followers they probably paid for, anyway. They can’t even comprehend how their once possessed, minuscule key performance numbers, have vanished. My friends, they went and got their dumb asses muted. Lokéo : Location d’électroménager et multimédia longue durée.
Sign Up. Components of a Brand Platform Template - ParkerWhite. Building a Brand Platform. Brand platform. The third element of the brand platform are core values. Product Design in the Age of Variety. Consumers want more variety than ever before. This means product design needs to be rethought to avoid multiple and costly production lines. In any supermarket or retail store these days, the amount of product variety is tremendous, nearly overwhelming. What is the cost of our need for choice and how can it be mastered? In our paper, The Impact of Product Variety on Logistics Performance, the late Professor Xavier de Groote and I found when a production line must incur non-negligible set-up time switching from one product to another for a given amount of products, the lead time to bring the product to market increases significantly, adding to costs and making products less profitable.
We found that the increase in lead times is linear (and not as the square root of the number of products) due to the loss of the pooling effect. Every time a factory switches products, it loses capacity, time and, ultimately, profit. La révolution numérique sera celle des compétences ou ne sera pas - MyDigitalWeek. P&G Makes First Recyclable Shampoo Bottle from Beach Plastic. In an industry first for sustainable packaging, Procter & Gamble has started producing the world’s first recyclable shampoo bottle made from up to 25 percent recycled beach plastic. P&G’s Head & Shoulders brand will produce the world’s largest run of recyclable bottles made with post-consumer recycled (PCR) beach plastic—a milestone in the hair care industry in creating a sustainable business model that advances a circular economy.
Announced at the World Economic Forum in Davos, P&G’s new purpose-driven initiative follows on The Ellen MacArthur Foundation’s call to business leaders to drive the re-use of plastic waste. P&G's Head & Shoulders Launches World's First Recyclable Shampoo Bottle Made with Beach Plastic #circulareconomy— Ecoplum (@Ecoplum) January 23, 2017 Working with recycling experts TerraCycle and SUEZ, a limited run of the new bottles will be available to consumers in France at retailer Carrefour this summer. And that’s just the beginning. Louis Vuitton x Supreme Collaboration Combines Luxury With Street Cred. Despite the significant age difference, new collaborators Louis Vuitton and Supreme were both founded on innovation. The former was founded in 1854, after it designed stackable trunk luggage with a flat top instead the traditional rounded one. And the latter in 1994, with a store designed so its skateboarding customers could ride straight inside to shop. Internal brand engagement.
Refreshingly Uncommon': Inside Tapestry Collection by Hilton. How Innovation and Focus are Positioning Kraft Heinz For Growth. In the 18 months since the 3G Capital-owned H.J. Choosing the right brand language can change perceptions. McDonald’s puts focus on food delivery and ‘ordering ahead’ in tech drive. The definition of Digital Transformation. Davos 2017: Google's Sergey Brin Talks AI and Fourth Industrial Revolution.
LuxuryWatch: The Rising Value of the Tangible. Why omnichannel retailers won over Christmas. How to be remarkable. Youtube. Dunnhumby's David Ciancio Summarizes NRF 2017. Principe, bonnes pratiques et perpectives : où en est aujourd’hui le PERSONAL BRANDING ? – The brandnewsblog l Le blog des marques et du branding. Www.wsj. Bic crée un magasin éphémère où votre créativité est la seule monnaie. An Inside View of How LVMH Makes Luxury More Sustainable. iPhone 8 : Apple le nommerait iPhone X et intègrerait la recharge à distance. 13 must-see brand films from 2016 to check out ahead of Brand Film Festival London. YouTube reveals its top 20 Super Bowl ads of all time. George Soros predicts Brexit will be reversed.
Salon des entrepreneurs. Veuve Clicquot Champagne Adds Fizz to Innovative Packaging. Le Nudge, le nouvel allié du marketeur. Salary Survey 2017: Workplace diversity takes a knock. Quelles sont les priorités pour les marqueteurs US et les marqueteurs français ? - MyDigitalWeek. En France, 1 euro investi en publicité génère 7,85 euros de PIB - MyDigitalWeek. Mark Ritson: We should thank Byron Sharp, not attack him. Free for All: NYPL Enhances Public Domain Collections For Sharing and Reuse. Is Generation Z a subset of Millennials? - Marketing Week. Free for All: NYPL Enhances Public Domain Collections For Sharing and Reuse. 5 Trends for 2017. How disruptors can become global brands - Marketing Week. Why omnichannel retailers won over Christmas. Les nouveaux métiers du marketing en 2016. Salaires marketing en 2017 : le digital confirme son envol - Etudes / Consumer Insight. Morrisons records best Christmas in seven years after customer experience focus.
AB InBev teams up with Keurig for in-home alcohol maker. Roger Federer tops most marketable athletes list as Rory McIlroy claims sixth spot. Maltesers unveils Braille billboard in next phase of disability campaign. CES 2017: A glimpse into the future of marketing. Why it's the soft skills that matter most. User experience will become more essential than ever in 2017. Protein World signs up Khloé Kardashian to 'empower' young women. ‘Investing in customer experience is a winning marketing formula'
Mark Ritson: Brand heritage is more important than you think - Marketing Week. How WestJet (Once Again) Created a Christmas Miracle. Global Institute. De Beers Woos Millennials With Personalized Experience. Pringles® Gets Loud With New, Bold Line-Up. Samsung profits back on top but has the brand recovered? LinkedIn. 4 Keys to Designing New Customer Experiences. La tendance digitale de 2017, c’est l’humain ! - MyDigitalWeek. Amp.businessinsider. 17 Destinations Where You Can Surround Yourself in 2017's Pantone Color of the Year. Luxury Daily. Homepage. On Verge of US Sales Crown, Mercedes Unveils Croove Car-Renting App. Behaviour v demographics: Why the term 'millennial' is useless.
The challenge of connecting mobile activity to in-store sales. Tronc If You Love Naming: The Best and Worst New Names of 2016.