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Week of Nov 6th 2012

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Vending Machine Will Give You Free Coke in Return for a Dance - Cat: Creativity and Technology - Creativity Online - Aurora. IKEA Sustainability Platform Takes a 'Next Big Step' - People & Planet Positive. IKEA was the poster-brand for banning disposable shopping bags in American retail, and that early commitment keeps growing and getting greener.

IKEA Sustainability Platform Takes a 'Next Big Step' - People & Planet Positive

The IKEA Group has just announced an ambitious sustainability strategy, People & Planet Positive (as seen above), as a brand striving for energy independence. Their commitment is to produce as much energy as they consume by 2020 through a $1.95 billion investment in solar and wind projects. In the near term, as outlined in its sustainability microsite and report, the mega-furniture retailer plans to gather 70% of its energy demands from renewable energy sources by 2015, leveraging wind farms in six European countries that generated 152 gigawatt hours of electricity last year, about 12% of the total needed for its stores and distribution centers. “The People and Planet Positive plan is designed to protect the company from price shocks and tap into customers' desire for a greener lifestyle," the Guardian reports.

Lance Armstrong and Livestrong — Can These Brands Be Saved. Immediately after cyclist Lance Armstrong announced that he was going to give up his fight against allegations of performance-enhancing drug abuse by the U.S.

Lance Armstrong and Livestrong — Can These Brands Be Saved

The bell curve is moving (mass geekery) We've got more nerds than ever before. Rogers famously described the ways products are adopted: Watch TED’s 2012 Ads Worth Spreading Winners. Branding Strategy Insider. The Intersection Of Brand Positioning And Storytelling. Marketing, for all the current complexities of delivering the right messages to the right consumers, is really a very simple activity.

The Intersection Of Brand Positioning And Storytelling

I’m reminded of a cartoon where two brain surgeons are operating on a guy’s head and one says to the other “don’t worry it’s not like were doing marketing”. As much as marketing folks like to lament the complexities involved in quantifying ROI for their efforts, marketing will always be centered on the simple premise of creating demand for products and services. Brand Values Alignment at Branding Strategy Insider. Brands, just like people, have values – bedrock principals they stand for and hold near and dear to the heart.

Brand Values Alignment at Branding Strategy Insider

These principals form the reason brands exist. Brand values influence two important business assets – relationships and reputation. Relationships are built on trust and reputation is built on delivering on your promise. The Power Of Brands Lies In Shared Values. Brands, just like people, have values – bedrock principals they stand for and hold near and dear to the heart.

The Power Of Brands Lies In Shared Values

These principals form the reason brands exist. Brand values influence two important business assets – relationships and reputation. Relationships are built on trust and reputation is built on delivering on your promise. In our over-crowded, me-too marketplace, points of difference that are function and feature based are no longer sustainable. Consumers today are tuning out marketing and tuning in to those brands that represent shared values. Nothing else really matters. Duane Reade store introduces unique fresh food, beverage, snack offering. Drug Store News kicked off Friday morning with a firsthand look at the transformed Duane Reade store nestled in the vibrant neighborhood of 52nd and Broadway.

Duane Reade store introduces unique fresh food, beverage, snack offering

To better reflect the needs of the neighborhood, which is brimming largely with tourists and business travelers, Duane Reade transformed the former 3,100-sq. -ft. Duane Reade Express store into an impressive 20,000- sq. -ft. health, beauty and daily living destination. The two-level location now features a pharmacy, which is powered by the Walgreens Pharmacy Network; a Duane Reade Look Boutique; and a unique fresh food, beverage and snack offering. Prior to an official ribbon-cutting ceremony on Friday morning, Scott McCulloch, senior director of merchandising at Duane Reade, led a store tour. Jamie Oliver Launches Healthy Lunch Options At UK Drugstore. The Value of Being Second. Innovation does not need another advocate.

The Value of Being Second

It has acquired divine status, with even politicians promoting its virtues, promising that “we will innovate our way” out of any mess in which we find ourselves. There is, however, one little problem: evidence. A close scrutiny of the empirical work suggests that the market supremacy of innovators is questionable, often distorted by biased assumptions and inadequate design.

Proximity Mobile Payments Set to Explode in US. Proximity mobile payments are not yet very popular in the US—eMarketer estimates that such point-of-sale payments using a mobile phone as a payment device, whether via near-field communications or other contactless technology, will total just $640 million this year.

Proximity Mobile Payments Set to Explode in US

But that’s an increase of 283% over last year’s even smaller base, and a number that will rise a further 234% by the end of next year. By 2016, proximity mobile payments will have exploded in the US, and total transaction value will hit $62.24 billion. These estimates are based on the following key assumptions: Although the US market holds significant promise in terms of the sheer volume of mobile payment transactions, it is likewise characterized by fragmentation. eMarketer believes the number and scope of the different mobile payment solutions currently available or preparing for launch in the next six to 12 months will have contradictory effects on the market.