Log In. Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs - Luxury Daily - Marketing. Top 10 largest franchises in the world. General Mills sets aggressive profit target, publicly segments products by their potential. General Mills continued to lift profits through cost savings, the company’s latest results showed Wednesday as executives unveiled an aggressive profit target and revealed products with the most growth potential.
Sales slid again in the March-to-May period, hurt chiefly by a decline in yogurt in the U.S. as well as some financial effects. But sales of cereal rose 3 percent, offering hope that a turnaround plan was paying off in General Mills’ signature business. The Golden Valley-based company’s profit doubled to $380 million in the three months ended May 29, the fourth quarter of its fiscal year. Executives said General Mills could do even better, telling investors that its operating profit margin would climb above 18 percent next year from just under 17 percent in the past year, and to 20 percent in 2018. Investors sent the company’s shares up 3 percent on the news. Kellogg Opening Millennial-Friendly Cereal Cafe 07/01/2016. On July 4, The Kellogg Company will open an all-day cereal café, called Kellogg’s NYC, in Times Square, which (although the company isn’t saying this) looks to be custom-designed to help win Millennials over to cereal.
The restaurant, at 1600 Broadway, will offer dishes made of Kellogg’s cereals and ingredients such as lime zest, pistachios, marshmallows, thyme, blueberry jam and ice cream. Many of the menu items were created by Christina Tosi, chef and owner of the Milk Bar bakeries. The format will also allow diners to customize their dishes by “incorporating dozens of toppings,” and offer an assortment of juices and coffee from “artisanal” purveyors, according to Kellogg.
Anthony Rudolf and Sandra Di Capua, formerly of Thomas Keller Restaurant Group and Eleven Madison Park, respectively, created the restaurant’s modern design (above). Each order will come with a surprise — most often a small item like the ones that used to come in cereal boxes, but sometimes a big prize. UK Consumers Get Increasingly Connected. June 6, 2016 |Mobile|Technology A study by the Internet Advertising Bureau UK (IAB UK) illustrated just how quickly consumers in Great Britain are adding to their multidevice households.
Between March 2015 and February 2016, the average number of devices per household rose across the board—from connected TVs, up slightly from 0.5 to 0.6 per household, to smartphones, up from 1.7 to 2.1. Separate April 2016 research from Adobe Digital Index, meanwhile, indicated that not only were UK internet users ahead of most of their Western European peers when it came connected device ownership, but they were also most likely to use them on a regular basis. The study found that the average number of devices owned was 6.3—matched only by the Netherlands—with 3.1 of those devices being used daily—Germany was next with 2.9.
One manifestation of such trends is simultaneous media consumption, and in the UK this is becoming an ever more common habit. Check out how much worldwide smartphone sales growth has slowed. After commenting smartphones all look and act the same, Lenovo CEO Yang Yuanqing unveiled a couple of rather normal looking smartphones–the Moto Z and Moto Z Force–but also announced a "mod" program that allows Z owners to snap things like battery packs and projectors to the back of their phones.
Moto Z Force has an unbreakable screen, Lenovo says, and both the new phones have a 15-hour battery life. The main selling point of the phones is how fast the battery charges. The company said the battery charges up to 50% in just 15 minutes. Some examples of the mods that can be snapped to the back of the phones include the JBL(R) SoundBoost speaker, the Moto Insta-Share Projector, the Power Pack (which instantly adds 22 hours of life to the phone). Brandspeak: The Evolution of Today’s Young Digital Natives. The following is a guest post by Stacy DeBroff, Founder and CEO of Influence Central: We see it all around us—tweens pulling out smartphones on the soccer field as soon as practice ends, or kids connecting with friends, not by talking on their phones but by texting or via social apps.
New findings from Influence Central’s 2016 Digital Trends Study—updating a 2012 digital-usage study—reveals just how big of a role technology now plays the lives of today’s kids, how they gain ownership of their own devices at a younger age, and how they increasingly enjoy more access and privacy while online. Kids Increasingly Tethered to Smartphones Like their parents, kids have definitely jumped on the phone bandwagon, with the average age now for getting a first phone is 10.3 years old. Families Text Each Other at Home Kids use their phones overwhelmingly to text, and 31% of parents surveyed said their kids have texted them even when they’re in the same home together. Parents Double Down on GPS Tracking.