ComeClean x Maya Rudolph: Q&A with Seventh Generation's Joey Bergstein. Seventh Generation, the producer and distributor of environmentally safe household products, is about to launch a $15 million advertising campaign starring comic actress and comedian Maya Rudolph.
It’s unusual for green brands to use celebrities for endorsements and the Rudolph campaign is only Seventh Generation’s second foray into television since its founding in the mid-1980s. In three commercials, the Bridesmaids actress calls out bargain-brand detergents with dyes and toxic chemicals and promotes the efficacy of green cleaners. Why brands should take a lesson from Unilever on sustainability. Kiehl's Since 1851 Supports Environmental Causes With New Product Launches And In-Store Programs. NEW YORK, April 22, 2016 /PRNewswire/ -- In honor of Earth Day and the brand's commitment to the environment, Kiehl's Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to announce two new products and programs that directly impact the environment.
First, the company will donate $50,000 to Recycle Across America™, the not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion around recycling, stimulate the environmental economy and expedite progress. These funds will be used to create 65,000 standardized recycling labels for 650 K-12 schools in the United States. The funds will be raised from Kiehl's Limited Edition Creamy Eye Treatment with Avocado, featuring art by socially conscious influencers Nikki Reed, Gabrielle Reece & Laird Hamilton. 100% of net profits, up to $50,000, from this Earth Day campaign will benefit Recycle Across America™.
Gabrielle Reese, Laird Hamilton + Nikki Reed Celebrate Earth Day With Kiehl’s! In honor of Earth Day and the brand’s commitment to the environment, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to donate $50,000 to Recycle Across America™ , the not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion around recycling, stimulate the environmental economy and expedite progress.
These funds will be used to create 65,000 standardized recycling labels for 650 K-12 schools in the United States. How Much Will You Pay Today for a Better Tomorrow? As sea levels rise and droughts persist, countries around the world are racing to slow the effects of climate change.
But fixing the problem is neither cheap nor simple, and policies to combat climate change remain widely unpopular. West connected learning v11. Sustainable Alliances: 5 Questions with Caterpillar Sr. Tech Pro Mark Kelly. Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.
With 2015 sales and revenues of $47 billion, the industrial giant is turning its attention to sustainable alliances. Caterpillar is using the waste products of its combined heat and power cogeneration facility in Mossville, Illinois, to power SunSelect Produce‘s premium greenhouse-grown vegetables. Subject to regulatory approval, SunSelect will buy real estate adjacent to Caterpillar’s energy generation facility, Advanced Tri-Gen Power Systems, to construct the hydroponic greenhouses, which will operate year-round and bring 300 new jobs. brandchannel talked to Mark Kelly, Senior Technical Professional of Caterpillar, about this alliance. brandchannel: Is this an industry-first model for collaboration? No, you don’t have to boycott Nutella for the environment, says Greenpeace. Adam Norris is an inventor and an investor.
He has put big money behind everything from blow-dry bars to horse feed to cherry juice. And now the British millionaire is looking to solve one of the thorniest problems in the world of renewable energy. His quest began almost three years ago, when he went out looking for wave-power companies in which to invest. Using the power of oceans to generate electricity is intuitive to many—we can all observe the sea’s awesome strength. But harnessing that energy is notoriously difficult. You're really spoiling us: has Ferrero been wrongly accused over Nutella? It is not often that government ministers urge their citizens to boycott a specific product.
But that is just what the French environment minister Ségolène Royal did with Nutella this week – claiming that the palm oil it is made from contributes to deforestation and does “considerable damage” to the environment. Cue irritation from the Italian company Ferrero that makes the chocolatey spread and a backlash from Royal’s opposite number in Italy. Industry observers including Greenpeace and WWF also leapt to the defence of the company, pointing out that it has in fact led the industry in cleaning up its act and goes much further than most competitors on responsible sourcing of palm oil.
The company has met its commitments to the Roundtable on Sustainable Palm Oil (RSPO), the voluntary mechanism for controlling the practices of the industry, a year ahead of time. This means it can trace 100% of its palm oil from RSPO registered oil mills. Evian crée un nouveau packaging écologique pour ses bouteilles. Value Creation Strategy – Business Model. Marketing 3.0 (part retold) in 60 slides. 0133382591. How to tell your sustainability story. “Firms of Endearment” » zerolimitsventures.com. As we at Zero Limits Ventures endeavor to help companies maximize valuation, we have found one factor that has a, perhaps unexpectedly, most significant positive impact, regardless of industry, market, product or service.
Marketing 3.0 presentation. Managing waste in emerging markets. Growing economic prosperity is rapidly increasing waste volumes in emerging countries.
We discuss how governments can react to contain human and ecological health risks. Economic growth in emerging economies is bringing prosperity, rising living standards, and overdue relief from poverty, but increased consumption typically increases resource use—especially the use of plastics—and waste production. As Exhibit 1 illustrates, the rapid surge in waste volumes since 2007 is straining waste-management systems in many developing countries, with negative effects in economic, health, and ecosystem terms. The Philippines is a case in point: it produces 2.7 million metric tons of plastic waste per year—600,000 metric tons in metro Manila alone. While the country has high waste-collection rates overall (84 percent nationwide), 17 percent of collected plastics is lost into the marine ecosystem after collection because of illegal dumping and poor landfill siting and operating practices. It's official: a global mass extinction is under way.
New research confirms that the next mass extinction is in progress, and we’re the cause.
There’s been little doubt that humans have been severely altering the planet and reducing biodiversity, but it has been unclear how many species go extinct under normal circumstances, without human influence. This new research clarifies the rate of “background extinction” (the rate of extinction during the point before humans became a primary contributor to extinction).
The research confirms that human activity is driving species extinct at a rate far higher than the background rate. Sustainable, changeable, digital – the packaging trends of the future. Packaging that’s good enough to eat Why recycle packaging when you could eat it? One of the latest drives in reducing the carbon footprint of food packaging is in “biodegredible” – biodegradable and edible – innovations. Apple faces legal backlash over 'Error 53'... Star Wars boosts toy sales for Hasbro, Npower cuts gas prices from end of March. Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability. Evaluating the role of marketing capability in the relationship between corporate social responsibility (CSR) and shareholder wealth, this study finds that CSR efforts affect stock returns and idiosyncratic stock risk only in the presence of high marketing capability.
“There remain significant doubts among C-level executives regarding the financial returns to CSR. This study shows that the picture is not downright grim, since stakeholder-based CSR efforts are observed to positively inform shareholder wealth when complemented with superior marketing capability.” Web Ads FY16 - PureWow - City Harvest. Green Nudge, Changer les comportements pour sauver la planète. Adopter une attitude responsable, tant au niveau individuel que collectif, n'est pas chose aisée : si la majorité d’entre nous a de bonnes intentions (78% se déclarent très concernés par le changement climatique), celles-ci ne sont que trop rarement suivies d’actions. Pourquoi n’agissons-nous donc pas en conformité avec nos déclarations d’intention? Contrairement à ce que nous pensons, nous ne sommes pas des individus rationnels qui agissent en accord avec nos intérêts, même les plus fondamentaux… Une nouvelle discipline, l’économie comportementale, a démontré que nous sommes des êtres faillibles, tout à la fois rationnels et émotionnels.
Issue de ce courant révolutionnaire, l’approche Nudge propose une série de leviers pertinents pour modifier véritablement les comportements liés aux enjeux du développement durable. Le Green Nudge, un petit coup de pouce qui aura un grand impact sur notre avenir ! Social Marketing In Practice - Environmental Behaviour Based Segmentation In Hungary. Electric Breeze: P&G Contracts Wind Power for Fabric, Home-Care Plants.