Hewlett Packard Job Posting Hints at Possible Glass 3D Printing Ambitions & More. We all know by now that Hewlett Packard has some lofty ambitions within the 3D printing industry.
We just don’t know exactly what their plans entail. It’s been several months now since HP’s Meg Whitman officially came out and admitted that her company was in fact interested in this burgeoning area within the tech industry. Although many analysts have been guessing what the company will reveal supposedly by October, up until now there have been few hints coming from HP.
What Whitman has said, is that whatever her company does, it will be centered more around the business sector rather than that of the consumer market. I think it’s safe to say that whatever they do reveal, it will not be putting Stratasys’ MakerBot desktop 3D printer brand out of business any time soon. With all the guesses and stabs in the dark that we have seen over the last several months, we may finally have something somewhat solid to go on. You are welcome to decipher this information however you’d like. 13 ways to create a winning print ad. The ‘Power of Print’ study identified 13 different basic dramatic formats used to engage consumers creatively and effectively.
A valuable tool for students and young creatives alike wanting to delve deeper into what makes a print ad stand out or for seasoned industry professionals looking for a spark of inspiration, The 'Power of Print' is an insight of best practice used in brand communications. We’ve done the hard work for you, so here are the 13 basic Dramatic Formats identified, each with a great example.
Enjoy. 1. Digital textile printing. 'Digital textile printing is described as any ink jet based method of printing colorants onto fabric.
Most notably, digital textile printing is referred to when identifying either printing smaller designs onto garments (t-shirts, dresses, promotional wear; abbreviated as DTG, which stands for Direct to Garment) and printing larger designs onto large format rolls of textile. The latter is a growing trend in visual communication, where advertisement and corporate branding is printed onto polyester media. Examples are: flags, banners, signs, retail graphics. Digital textile printing can be divided into: Direct to garmentVisual communicationInterior decorationFashion (the "Como" industry) Digital textile printing started in the late 1980s as a possible replacement for analog screen printing. INMA: Sharing Ideas, Inspiring Change. Bottom-Line Marketing Blog 17 September 2014 4 single-copy opportunities for publishers Instead of dismissing single-copy publications, publishers should consider the opportunities they offer as virtual marketing tools, free billboards, beacons for audience research, and digital editions.
Print is not the future, but it's not the past either. Bottom-line figures for the US news industry declined again last year.
This is Cool! Truly interactive Print Advertising.. Is this the future? In select issues of this January's issues of Wired Magazine, Motorola is unveiling "the world's first truly interactive print advertising.
" This is more than just a die cut wheel that rotates choices, or a QR code that you can scan for additional content. This actually... well, watch the video and see: As you can see, the ad changes with your choices and seamlessly lets you customize your phone. It's simple, effective, crisp and utilizes technology in an unobtrusive way. Could this be the future of magazine and catalog advertising? Automobile design - choose the color and features of your ideal car from a tactile piece Sneakers - a personal favorite Internet spot is the Nike id store, where I can design custom kicks.
Future of print advertising. As we head into a New Year, where digital ad spending and now mobile ad spending continue to rise, we set out to take a look at where print is heading.
Turns out that print is adapting to the changing times as well, and readers find its benefits indispensable. As more and more of our world is becoming digitized, the credibility and high engagement level that print offers both as a content and advertising medium, is finally getting noticed. Nowadays, print advertising offers a safer and more relaxed environment compared to the quick-changing banner ads and pop-ups, multiple hyperlinks and virus threats that online readers face, but never seem to get used to, on a daily basis. And, let us not forget that print advertising still offers a better way to target niche audiences that are harder to pin down online.
The Future of Printing. Last updated: July 2, 2013.
Welcome to Forbes. The Mr. Magazine™ 2014 Manifesto: Print IS The Future of Digital in 14 Points.* As we say goodbye to 2013, the banner year where the persistent mantra that print is dead finally subsided (I dare not murmur beneath my breath: “I told you so”), the focus of the 2014 manifesto demands the attention of the one thing I have no problem adhering to: the amplification of print in a digital age.
The 14 truths may be preaching to the choir for some, but hopefully they are still appreciated and valued as truisms that merit the time and consideration of our faithful congregation. Wired's LED-powered Moto X ad lets you try custom colors before you buy. Designing compelling interactive ads for web is hardly a challenge for experienced marketers, but engaging print magazine readers in a similar way requires significant creativity.
One method is through technology -- Esquire stood out at newsstands with its attention-grabbing E Ink cover in October 2008, and Forbes turned some heads with a Microsoft ad earlier this year that integrated a functioning T-Mobile WiFi hotspot -- but Wired's January 2014 issue shall not go without mention, thanks in no small part to a partnership with Motorola. A trio of LEDs, a slab of plexiglass, four batteries and an array of buttons make up an interactive Moto X ad, right in the middle of the magazine. The design enables readers to "customize" a Moto X's rear, with bright LEDs illuminating the phone in 11 different colors.
Tap blue and the phone lights up blue, yellow and it's yellow, red for red, and so on. Gallery | 22 Photos. The future of print advertising: Interactive ads? The future of print advertising: Interactive ads? Motorola has gotten quite clever We have covered the future of advertising in the real estate industry; the evolution of advertising to include placing ads on your body; and the effectiveness of using humor in your ad campaigns, but nothing quite like the new Motorola ad.
Creating a new and innovative ad for online markets, is not quite so difficult, but creating one for a print ad that engages the consumer, is quite the task. Motorola seems to have found an interesting way to accomplish this. Taking print to the next level. A 3D-Printed Book Lets You Touch Precious Art With Your Grubby Meathooks.