background preloader

November 28th, 2013

Facebook Twitter

Social Media Experiment.’s 7 CONSUMER TRENDS TO RUN WITH IN 2014. S Trend Briefing covering "7 Consumer Trends To Run With In 2014". Growing numbers of consumers can no longer escape an awareness of the damage done by their consumption: to the planet, society, or themselves.

s Trend Briefing covering "7 Consumer Trends To Run With In 2014"

But a mixture of indulgence, addiction and conditioning mean that most can’t substantially change their consumption habits. The result? A never-ending guilt spiral. Which creates exciting opportunities for brands that combine tackling this guilt spiral with consumers’ endless status seeking (still the driving force behind all consumer behavior). Indeed, GUILT-FREE STATUS will be the ultimate indulgence in 2014. Known by all. Visibly guilt-free. Warning: this trend is NOT about GUILTWASHING. Tesla Guilt-free status symbol goes global The Tesla Model S sedan luxury electric vehicle began shipping to Norway, Switzerland and the Netherlands in August 2013, with right hand drive models scheduled for March 2014. Nudie Old jeans become limited edition rugs Liberty United Firearm jewelry fights gun violence (BBMG, GlobeScan and SustainAbility, October 2013)

Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes? In little more than a year, some retail shelves may actually be able to identify consumers who are most likely to purchase certain snacks, thanks to Mondelez International.

Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes?

The $35 billion global foods giant, which spun off from Kraft Foods just over a year ago with a name intended to evoke “delicious world,” markets such snack brands as Cadbury, Certs, Oreo, and Trident. In 2015, the company plans to introduce “smart shelves” with sensors designed to detect the age and sex of consumers. Then, advanced analytics will associate the right type of snack product with each consumer, and a video display will target consumers with appropriate ads and promotions. Candy Crush lance sa marque de bonbons. Historique pour un jeu vidéo : Candy Crush lance aujourd’hui sa propre marque de vrais bonbons.

Candy Crush lance sa marque de bonbons

Jusqu’où ira le succès mondial de Candy Crush Saga ? Le jeu disponible sur mobile et sur Facebook diversifie son business avec le lancement d’une marque de bonbons ! Ce n’est pas du tout le coeur de métier de la société King, l’inventrice de Candy Crush, qui est une société de jeux vidéo, mais les joueurs de Candy Crush y sont tellement accrocs qu’ils achèteront sûrement ces bonbons qu’ils connaissent déjà. Is Trust the Answer to Employee Motivation? Top 10 Best Presentation Software That Are Great Powerpoint Alternatives. Current market potential experiments. Suppose you're making a mass market product and overnight everyone in the world knew about you and heard your best product pitch.

Current market potential experiments

Maybe it came to them in a vivid dream. Maybe the instant they woke up it all flashed before their eyes in some sort of marketing osmosis. It is a thought experiment so take your pick. Now, given everyone knows what you're doing and understands your value proposition, how many users will you retain? What % will you convert? There are ways to move it from thought experiment to real experiment as well. For businesses or niche consumer apps the only difference is the universe of targets is smaller. If your current market potential is close to your current market share then you have work to do on product development.

Grandma Could Be the Future of Facebook. With 3D Printing, Motorola's Project Ara Puts the Power to Build a Smartphone in Your Hand. Green Mountain Touts Keurig 2.0 System to Vanquish K-Cup Copycats. Sip on this Posted by Dale Buss on November 21, 2013 03:55 PM.

Green Mountain Touts Keurig 2.0 System to Vanquish K-Cup Copycats

British Airways Gets Interactive with New Plane-Spotting Campaign. Traveling brands Posted by Mark J.

British Airways Gets Interactive with New Plane-Spotting Campaign

Miller on November 21, 2013 04:52 PM Planes flying overhead often inspire the question of just where passengers on board are off to. Anyone near one of British Airways’ new digital billboards in London need not wonder anymore. The airline is breaking new advertising ground by having its digital billboards interact with planes in the sky. FTC to Convene Panel as Native Advertising Augments. If you're still confused about what native advertising really is, you're not alone.

FTC to Convene Panel as Native Advertising Augments

In fact, the general topic has become such a great concern that the Federal Trade Commission is convening a workshop on Dec. 4 to hopefully clear up the blurred lines between editorial and ad content that is increasingly confusing consumers. Native advertising, a.k.a. blended advertising, branded or sponsored content, “is a type of converged media that combines paid and owned content into commercial messaging that is fully integrated into, and often unique to, a special delivery platform,” as defined by the Altimeter Group.

Key to the ongoing conversation is what publishers and ad companies must do to make sure consumers can spot the differences between different types of content. The new approach to advertising is used by practically every web publisher in some form, from brand partner stories on BuzzFeed to sponsored posts on Facebook. Google Throws More Cash at Hackers to Uncover Bugs on Web and Mobile. Tech in the spotlight Posted by Mark J.

Google Throws More Cash at Hackers to Uncover Bugs on Web and Mobile

Miller on November 19, 2013 06:16 PM Nobody likes a virus, unless you’re the evil warlord in a bad superhero film. Google, in particular, is no fan, and last month announced that it would put some of its copious cash where its mouth is and expand its Patch Reward Program for those who can identify and fix any bugs on its various platforms, such as Chrome. Now the company has added more platforms to the bug-bounty program, including any issues found on Android. The internet gurus that successfully track down and eliminate bugs can make anywhere from $500 to, well, quite a lot. Facebook has a similar bounty system, though it got some bad press recently when a Palestinian security researcher found a problem that allowed him to post on any Facebook wall.

As PC Mag notes, Shreateh got some attention after the stunt.