Tcheck'it - Gagnez de l'argent avec votre smartphone. Innovatorsdna. Dannon Turns Yogurt Marketing On Its Head with Men's Health Oikos Ad. Many a dairy brand have been trying to figure out how to pivot their offerings toward the perceived protein needs of men.
That’s how the whole phenomenon of chocolate milk as a workout “recovery” drink got started, and that’s the positioning that has made hits out of tailored dairy-based products such as Muscle Milk. Now a major brand known for a whole other kind of dairy wants to muscle in on the action. Dannon USA as been advertising in Men’s Health magazine depicting its Oikos yogurt as a dose of protein that even men can appreciate. “The New Protein” ad depicts Oikos inside a hamburger bun, for example, on a grill with chicken breasts and in an egg container to underscore the fact that, as a Greek-style yogurt product, Oikos carries even more of a protein punch than regular yogurt. “The message really is about protein.
This isn’t the first time that Dannon USA believed it could succeed in peddling yogurt to American men with an oblique approach. Unilever readies first 100% organic haircare range. The move comes as Unilever looks to revive flagging sales of its Timotei brand.
The product range is called Organic Delight and launches on May 20. The range includes shampoos and conditioners. Unilever is hoping Organic Delight’s selling point will be that it carries the stamp of Ecocert, the organic certification organisation. The products are made with ingredients sourced from organically certified farms and are free from sulphates, silicones, parabens and colourants, claims Unilever. The formula is 95% biodegradable and will be sold in 100% recyclable packaging, The Organic Delight range is made up of 180ml shampoos and 150ml conditioners which are available in a Health & Shine version for normal hair and Health & Nourishment for dry or damaged hair. The products are priced at £3.49, making them more expensive than the rest of the Timotei range which is priced at £2.49. The launch of Organic Delight is likely to be supported by significant marketing support.
The Great Gatsby Collection by Tiffany & Co. Digital Day 2013. MOBILE: Consumers value brand experiences. Suit blocks potentially harmful waves from cell phones. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs.
Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters. Tablets: Redefining Consumer Experiences. 09 May 2013 As a nation, the UK is media and technology obsessed with over half of the population using two devices to connect and 30% using three or more devices to get online – four times higher than the European average*.
So as the appetite for tablet devices increases, what are the emerging challenges and opportunities being presented to advertisers? In Brand Republic’s next webcast we present a recent study by Yahoo! Exploring the impact that tablets are having on consumer media experiences. This study explores how consumers love the ability to touch, hear and see everything tablets have to offer and how marketers can tap into this to engage and connect with these consumers.
Tune in live for the latest consumer research, creative insights and real business case studies: *IAB Europe Mediascope 2012 x28 EU countries Download the summary findings here. MOBILE: Mobile marketers target exact location.
Evian's dancing babies, Beyonce for Pepsi, Ikea's gnomes and Durex fundawear amongst most shared viral ads. Evian: return of dancing babies boosts water brand to first place The ad, by BETC Paris, features the return of Evian's long-running dancing babies and has been viewed 34.1 million times since it hit the web last Friday afternoon (18 April).
Placed first last week, Kmart's "ship my pants" ad, created by Draftfcb, falls two places into third position after it was shared more than half a million times. Elsewhere, a new ad for Durex, created by Havas Worldwide Sydney, has entered the chart in fourth position.