background preloader

Marketing online

Facebook Twitter

How Facebook Custom Audience Targeting Is Changing the Game. Facebook has become a massive part the digital marketing landscape in recent years, thanks largely to its programmatic interface, high level of scalability and, perhaps most importantly, its cost-effectiveness.

How Facebook Custom Audience Targeting Is Changing the Game

Though this platform is already performing well for digital marketing professionals, Facebook has recently added an exciting new option to its Custom Audiences targeting tool.Marketing Land reports that Facebook Custom Audience targeting is now allowing marketers to hone in on their targets more effectively by serving ads to consumers who have spent a certain amount of time on a page, opened an app a specific amount of times or made in-app purchases. This is a huge development that allows marketers to really take their campaigns to the next level. Making Your Ad Spend More Efficient App Matters. Facebook for Business. Up close at SMX West 2016: Advanced audience targeting. OnlineBehaviouralAdvertisingHandbook_5455. Mobile marketing statistics 2017. "Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May.

Mobile marketing statistics 2017

The mobile statistics that the team at Smart Insights curate in the regular updates to this article include: Ownership of smartphone vs DesktopMobile vs desktop media and website useMobile advertising responseSmartphone vs Tablet vs Desktop conversion rates Well, we're now past the mobile Tipping Point as this report from comScore shows. So it's no longer a case of asking whether mobile marketing important, we know it is! Mary Meeker's 2016 internet trends report: All the slides, plus analysis - Recode. Catch the Most Contagious Ideas of the Year. The Contagious team has flown high to take a drone’s-eye view of the developments of the past 12 months, highlighting the key shifts in tech, consumer culture and marketing for the Most Contagious 2015 Report: We get to grips with the rise of virtual reality, question whether AI is our friend, foe or both, and dig into visual culture, particularly the increasing importance of image-led social sites and the rise of emoji in how we communicate.

Catch the Most Contagious Ideas of the Year

We also take a look at the era of mobile video through Periscope, Snapchat, and, of course, some particularly cute kittens. The ad world’s recognition, acceptance and championing of both gender equality and the LGBT community is also examined in our section on equality. Snapchat gets the nod as our Most Contagious platform of the year, and we discuss how the app has literally turned mobile video on its side, to become one of the biggest forces in video publishing.

Zero Moment of Truth (ZMOT) The consumer decision journey. Consumers are moving outside the marketing funnel by changing the way they research and buy products.

The consumer decision journey

Here's how marketers should respond to the new customer journey. If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. We now spend more than eight hours a day consuming media — Quartz. The White House released the financial details of some of its employees last night, painting a picture of spectacular wealth held by the Trump administration’s top staff.

We now spend more than eight hours a day consuming media — Quartz

At a press conference Friday, White House press secretary Sean Spicer described the employees as “very blessed and very successful.” And now anyone can now see just how blessed they are; ProPublica posted disclosures for 63 employees on a public Google Documents folder, accessible here. Searchable versions of them are available on Document Cloud. Decode Jay Z - Droga5. Share a Coke and a Song: Summer Campaign to Feature Music Lyrics on Packaging: The Coca-Cola Company. The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola®, Diet Coke®, Coke Zero™ and Coca-Cola Life®.

Share a Coke and a Song: Summer Campaign to Feature Music Lyrics on Packaging: The Coca-Cola Company

Starting in mid-April, more than 70 genre-spanning lyrics – from classic hits to recent chart-toppers – will be featured on 8-oz. glass bottles, 7.5-oz. mini cans, 20-oz. bottles, 1.25- and 2-liter bottles, and 12-oz. cans of all four Trademark Coke brands. “Share a Coke and a Song” also will feature lyrics from iconic and soon-to-be-iconic Coca-Cola and Diet Coke ads such as “I’d Like To Buy The World A Coke”, “Taste the Feeling™” and “Just For The Taste Of It.”

The complete list of lyrics featured on pack will be available at “Share a Coke and a Song” signals a major evolution for one of the company’s most successful U.S. campaigns ever, now in its third year. The team selected lyrics that capture a moment and reflect Coke’s brand values of optimism, refreshment and inclusion. Nescafé Case Study France Really Friends. Coca-Cola Unveils the Beat Wall at the London 2012 Olympic Games: The Coca-Cola Company. Mark Ronson and Katy B today unveiled a giant urban artwork in the shadow of the Olympic Stadium, East London, to launch the Move to the Beat™ campaign in 11 European Markets LONDON, Feb. 16, 2012 - The Beat Wall tells the story of how the sounds of sport and music were fused together by GRAMMY award winning producer Mark Ronson, with lyrics and vocals provided by 2011 Mercury Music Prize nominee Katy B.

Coca-Cola Unveils the Beat Wall at the London 2012 Olympic Games: The Coca-Cola Company

Together they created the song, Anywhere in the World (the song for the Olympic Games campaign) which is part of Move to the Beat ™, the global teen focused campaign that celebrates the beat of London 2012. Download entire press kit, including extra photos (382 MB) Nescafé Case Study France Really Friends. Problem loading page. McKinsey Quarterly Q4 2014. Facebook's Everson: Mobile Is Most Profound Disruptor - Bloomberg. Aol bbdo 7 shades mobile abstract final. 2017 Edelman Digital Trends Report. Everything the tech world says about marketing is wrong. The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.

Everything the tech world says about marketing is wrong

Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords. First, the phrase “inbound marketing” was invented and popularized in the mid-2000s by HubSpot, a company that sells — of course — “inbound marketing software” and is receiving some bad publicity in the form of a book by former employee Dan Lyons that was released on April 5.

As Lyons alleges and seems to imply, the company’s initial success seems to have been based on the promotion of the created term rather than its actual product: HubSpot’s first hires included a head of sales and a head of marketing.