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KFC Just Changed The Game With The "Chizza," A Pizza With A Fried Chicken Crust.

Global marketing s22014-2015

How cultures around the world make decisions. Sit down at a restaurant in France, and there’s a menu.

How cultures around the world make decisions

Salmon with rice. French beans. Wine. If you ask for potatoes instead of rice, the restaurant will say no. Because it is their menu. One American model: Give me personal autonomy or give me death. “In terms of fetishizing the idea of choice, the U.S. is the absolute pinnacle,” says Barry Schwartz, professor of social theory and social change at Swarthmore College and author of The Paradox of Choice. We want to be able to choose everything that matters, as well as the things that don’t. Rice and potatoes aside, the American desire for choice has manifested in numerous ways: politically, in a demand for a voice in governance; commercially, in the demand for a variety of consumer goods and services; and spiritually, in the demand to choose and create exactly the kind of individual life, and self, you believe in.

The AMerican cultural responsibility to revere choice has been Present since before America was America. Why? Coca-Cola Brings Lower-Cal Green Soda to UK, Share a Coke to US. Coca-Cola’s global efforts to preserve its sales—and the essential nature of its brand and products—is beginning a crucial new test in the UK as the company launches both its new reduced-sugar Coca-Cola Life beverage and introduces a new anti-obesity campaign there simultaneously.

Coca-Cola Brings Lower-Cal Green Soda to UK, Share a Coke to US

With 36 percent fewer calories and 37 percent less sugar than real cola, Coca-Cola Life will hit UK shelves in September, having passed its marketing launch in Argentina and Chile in 2013. Its upcoming launch in the UK will mark Life’s arrival in Europe (and the first new Coke product there since the launch of Coke Zero in 2006); no plans have been announced to roll it out in the US yet.

One reason Coke presumably started with Life in South America is that the drink is sweetened partially with stevia, a natural plant-derived substance that is native to the continent. But for Coke Life, it’s full speed ahead. Other brands in the UK have been scrambling to comply. Millennial Mums; iBaby Anxiety and the Future of Play by @nickykc.

Toy giant Fisher-Price is seeking to reassure anxious parents that there is no right or wrong way to play, with a new campaign featuring the strapline ‘Discover your way’.

Millennial Mums; iBaby Anxiety and the Future of Play by @nickykc

The campaign, which includes TV and social media activity, is the result of extensive research that claims that parents feel that their baby is in a learning race. According to the research, parents are increasingly anxious they are not spending enough time playing with their children and are frightened to give them the space necessary to develop. According to Fisher-Price, which released the survey in partnership with parenting website MadeForMums, a new generation of anxious parents believe the more one-to-one play they have with their child, the faster their child’s development. Therefore 66% of parents worry that they do not play enough with their children. The baby race Wendy Hill, brand activation director at Fisher Price, says that mums say they feel so much pressure for their babies to be in the "learning race". Russia's Biggest Bank Is Lending Cats. Sberbank, Russia’s largest bank, is offering to lend cats to customers who take out home mortgages.

Russia's Biggest Bank Is Lending Cats

Yes, cats. According to Russian superstition, letting a cat walk through your new home before you move in brings good luck. “Order a cat for your housewarming, and bring happiness and luck to your home,” the state-controlled bank says on a special Cat Delivery Service website it set up to promote the campaign. Customers can choose among 10 breeds, including tabbies, Siamese, and an exotic hairless cat resembling a sphinx. A video on the site shows new homeowners beaming with delight as Sberbank deliverymen release cats into their apartments.

The cats are owned by individuals, including Sberbank employees, “who agreed to let their pets participate in special projects,” Anastasia Vakhlamova, a bank spokeswoman, told Bloomberg Businessweek. Sberbank may not need cats to attract prospective borrowers. Borrowing is getting more expensive, though.