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Feb 12,2015

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Advertising best practice, evidence and insights. LONDON: An inspired piece of branded content has helped toymaker Lego displace luxury automaker Ferrari as the world's most powerful brand according to a new study.

Advertising best practice, evidence and insights

The annual Brand Finance rankings of the most powerful and most valuable brands in the world saw Lego leap to the top of the former list – which measures a brand's ability to impact a company's performance by looking at marketing investment and the goodwill the brand has built up with customers and staff – while tech firm Apple retained the number one spot on the latter.

How the Human Brain Experiences Your Brand. The best brands are built to last a lifetime.

How the Human Brain Experiences Your Brand

GE’s existed for over 118 years, IBM recently celebrated it’s 103rd birthday and even innovative Apple is steadily approaching 40. Uk.businessinsider. A Multilayered Strategy. Rollup Image Key Takeaways Key Takeaways ​When SmartWool wanted to boost brand recognition for its growing line of base-layer apparel and outerwear, the company developed a cheeky, user-generated content strategy that put its brand—and its fans—front and center.SmartWool charged branding firm Victors and Spoils with building broader brand recognition, which led to the creation of Facebook app "Strip to Your SmartWool.

A Multilayered Strategy

" 8 Classic storytelling techniques for engaging presentations. A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated.

8 Classic storytelling techniques for engaging presentations

But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows. Dun & Bradstreet CEO Bob Carrigan Wants His Data to Power a Programmatic World. The Future of Advertising Rests on Connecting Brands and Consumers. A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising.

The Future of Advertising Rests on Connecting Brands and Consumers

I disagree. Advertising has always been about connecting brands with people. It still is. YouTube turns 10: the most shared ads in its history. Helping Customers Have a 'Life Well Travelled' - Staff Stories - Cathay Pacific. “I always observe what the demographic of the passengers is – where they come from and what their habits are – and then on the trip itself I’ll look out for what we’re offering in terms of inflight entertainment, as that’s part of my personal career history.

Helping Customers Have a 'Life Well Travelled' - Staff Stories - Cathay Pacific

For example, what programmes are we running and is the device working properly. Quality checks, if you like. When I return to Hong Kong I’ll message or call my colleagues who are in charge of these areas and give them feedback. Teacher Lessons are only a CLICK away from the Tablet, Smartphone and Web! Twitter Reaches Deal to Show Tweets in Google Search Results - Bloomberg Business. (Bloomberg) -- Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.

Twitter Reaches Deal to Show Tweets in Google Search Results - Bloomberg Business

In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically. Twitter’s shares jumped in early trading. The agreement underscores the progress that Twitter Chief Executive Officer Dick Costolo is making in getting tweets seen by more non-users and generating more advertising revenue from a larger audience.

Adweek. When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes.

adweek

Instead, Apple was named this year's preferred brand for gifting among China's richest men and women. Your Product Is Your Brand. Your product is your brand.

Your Product Is Your Brand

Its value to customers should be at the very core of how, when, and what you communicate to the world. Apple, Coca-Cola, BMW, Disney, and Intel have powerful brands because they are leaders in their respective industries, not the other way around. But that doesn’t mean you shouldn’t get creative about it. Faced with a dilemma of how to gain awareness as “The Computer Inside” with lower-priced competitors chomping at the bit for market share, Intel took a page from consumer marketing.

Programmatic in 2015: 3 Resolutions for Brands. Much has changed for marketers over the years, but one thing remains the same: the desire to connect with people in all the moments that matter.

Programmatic in 2015: 3 Resolutions for Brands

This is why brands spend a great deal of time and resources to gain audience insights. Understanding people's motivations—what drives or excites them, for example—is essential to designing compelling creative that resonates. Want Better Customer Reviews? Be A Better Company. Here's another possible reason for companies to invest in corporate social responsibility (CSR) programs: They might help when something goes wrong with a product or service. According to a new study in the Journal of Public Policy & Marketing, customers may be more willing to forgive companies for mishaps when they donate money to good causes, especially if those causes align with things that customers care about.

Researchers conducted two experiments in a coffee shop, testing customer reactions to receiving the wrong coffee and waiting a long time for it. In the first, volunteers were told either that the company donated 15% of profits to environmental causes, 2% of profits, or nothing. The 15% group were less angry and less likely to spread "negative word of mouth"—especially among those customers who cared a lot about the environment. The second experiment was similar but gave volunteers a choice between environmental, community, health, and education causes. Big Brands Got 105% More Twitter Engagement During Q4. Adweek. Advertising best practice, evidence and insights.

Advertising best practice, evidence and insights. PHOENIX, AZ: The past two years have seen a sharp rise in smartphone ownership among young mothers who are now spending as much time on mobile as with television, new research has shown. A report from the Interactive Advertising Bureau and digital parenting resource BabyCenter – 2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms – was based on US qualitative research and an online survey of more than 10,000 moms across the US, Brazil, Canada, China and the UK, almost two thirds of whom were millennial moms age 18 to 32. Smartphone ownership was found to be particularly high amongst this age group, up between 20 and 30 percentage points since 2012 in most countries to stand above 90%.

Advertising best practice, evidence and insights. LONDON: Twenty years ago, possession of the latest gadget or CD might have been a talking point among the younger generation, but for Millennials experience is paramount according to new research. Bauer Media, owner of a range of youth-related brands across print, online, radio and music TV, undertook a year-long research project among 16-34 year olds which included workshops and in-depth interviews.

One of the major findings, The Drum reported, was that 71% of Millennials agreed that "I'd rather tell people about something I've done than something I've got". The Future of the Call Center. True Colors: What Your Brand Colors Say About Your Business [Infographic] Le client sera supporté (Tendances relation client 2015 - 2/10) Sens du client - Le blog des professionnels du marketing client et de la relation client. Unilever creates Marmite and Pot Noodle Easter eggs. Luna. MIR_1409_CallAnlytc_landingpage. Vala Afshar sur Twitter : "Hold on, I'm going to conference in my wrist. Capital : Reportages sur l'économie, la finance, et le social - M6. Advertising best practice, evidence and insights.

NEW YORK: Starwood Hotels & Resorts, the hospitality and leisure group, is making sure the "user journey" is central to informing its mobile app experience, rather than simply being led by new technology. Arlie Sisson, associate director/mobile product strategy, Starwood Hotels & Resorts, discussed this topic at the Association of National Advertisers' (ANA) Mobile First, Mobile Everywhere conference in New York. Using Book Creator as an Assessment Tool. Always branding. always on.

CES 2015: Under Armour Brand, Now in mHealth Space, in Best Shape Ever. This week at the CES 2015 tech confab in Las Vegas, Under Armour announced that it's bringing the UA brand into the health-tracking business, launching its UA Record app. Le Bouton Darty. Le Bouton Connecté Darty. Darty lance le Bouton, connecté au centre d'appel. Darty vient de présenter un "objet connecté" nommé "le Bouton". Connecté en Wi-Fi ou Bluetooth, une pression sur sa surface permet à l'utilisateur d'être rappelé par le centre d'aide du distributeur dans un temps inférieur à une minute. Un accès ultra rapide au centre d'appel pour bénéficier à tous les services Darty : telle est la promesse de ce petit rectangle magnétique de 7 cm de côté. Darty promettait de lancer un objet connecté lié au service. Il s'agit en fait d'un bouton magnétique carré à installer par exemple sur un réfrigérateur. Un appui sur ce bouton garantit à l'utilisateur d'être rappelé par le centre d'appel de Darty dans un délai maximal d'une minute.

Le bouton "physique" lancé par le distributeur coûte 25 € à l'achat, auxquels il faudra ajouter un abonnement de 2 € par mois, mais ce système existe aussi en version numérique à installer sur un smartphone, une tablette ou un ordinateur. Apple is Reportedly Folding Beats Music Into iTunes. NAIAS 2015: Can Oculus Rift VR Make Teen Driver Safety Message Stick? Food For Thought: Chipotle Expands Literary Packaging Series. Gap Inc-oming CEO Peck Gets His House of Brands in Order. Unilever creates Marmite and Pot Noodle Easter eggs. Collaborative Economy Industry Stats 2015. Science takes shopping to whole new level. What makes a shopper want to buy something? Marketers Must, and Will, Invest In Marketing, Data Expertise 01/29/2015. Twitter Serving Ads to Partners Like Flipboard as It Looks to Make Money From Outside Audiences. Mobile. Amazing! 74 Infographics for Teacher-Librarians (L.A. Teachers Too!)

Three principles that will drive innovation for your brand. Digital Information World: Featured.