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Facebook Goes Beyond Like With Reactions: Testing Love, Haha, Yay, Wow, Sad & Angry Emoji. Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Google Losing, Then? 8 Ways Big Data Will Transform Marketing in 2015. Big Data is a powerful, if sometimes underestimated, force that is driving the future of business, and it’s shaping the trends that will define 2015 and beyond—especially in marketing.

8 Ways Big Data Will Transform Marketing in 2015

Here are eight marketing trends that Big Data will drive forward in a big way in the next 12 months: 1. Using data to drive content marketing: At first glance, content marketing appears to have little to do with data, big or otherwise, but the capability to deploy data to analyze the performance of various content—whether it’s blog posts, LinkedIn posts, white papers or e-mails—enables marketers to gain insight into what content is working to turn prospects into customers. 2. Making personalization meaningful: Personalization can mean using “Dear, Bob” as a greeting when a marketer sends an automated e-mail to someone named Bob, but ultimately, personalization is broader and more meaningful than that. 3. 4. 5. 6. 7. 8.

S 2015 Hype Cycle for Emerging Technologies Identifies the Computing Innovations That Organizations Should Monitor. STAMFORD, Conn., August 18, 2015 View All Press Releases 2015 Hype Cycle Special Report Illustrates the Market Excitement, Maturity and Benefit of More Than 2,000 Technologies The journey to digital business continues as the key theme of Gartner, Inc.'s "Hype Cycle for Emerging Technologies, 2015.

s 2015 Hype Cycle for Emerging Technologies Identifies the Computing Innovations That Organizations Should Monitor

" New to the Hype Cycle this year is the emergence of technologies that support what Gartner defines as digital humanism — the notion that people are the central focus in the manifestation of digital businesses and digital workplaces. The Hype Cycle for Emerging Technologies report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that business strategists, chief innovation officers, R&D leaders, entrepreneurs, global market developers and emerging-technology teams should consider in developing emerging-technology portfolios.

Figure 1. Source: Gartner (August 2015) Autonomous (Stage 6): Autonomous represents the final post-nexus stage. Cartographie des technologies émergentes en 2015. Tous les ans, Gartner identifie et catégorise les technologies émergentes.

Cartographie des technologies émergentes en 2015

Cette étude de référence permet de visualiser le degré de maturité de chaque technologie au sein d’un graphique. Collaborative Economy Honeycomb 2 –Watch it Grow. Above Image: Honeycomb 2.0, click and access multiple sizes stored on Flickr, Please share widely, with attribution, non-commercially.

Collaborative Economy Honeycomb 2 –Watch it Grow

The first version had six industries –now it’s twelve I’ll be releasing this graphic on stage tomorrow at LeWeb conference in Paris, on a session called 2015: The Year of the Crowd. Seven months ago, in May 2014, we published the first version of the Collaborative Economy Honeycomb, which is also embedded at the bottom of this post. 30 Usability Issues To Be Aware Of. You don’t have to agree upon everything.

30 Usability Issues To Be Aware Of

As a professional web developer you are the advocate of your visitors’ interests and needs; you have to protect your understanding of good user experience and make sure the visitors will find their way through (possibly) complex site architecture. And this means that you need to be able to protect your position and communicate your ideas effectively — in discussions with your clients and colleagues. In fact, it’s your job to compromise wrong ideas and misleading concepts instead of following them blindly. In this context nothing can support you more than the profound knowledge of fundamental issues related to your work. But even if you know most of them it’s important to know how to name these concepts and how to refer to them once they appear in the conversation. In this article we present 30 important usability issues, terms, rules and principles which are usually forgotten, ignored or misunderstood. Usability: Rules and Principles. Les 10 idées marketing à ne pas rater cette semaine (06-10 juillet)

Facebookiq_neuro_whitepaper_june2015.pdf. Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads - WebProNews. Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions.

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads - WebProNews

It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the findings indicate that smartphone-based content tends to resonate more. Specifically, the study looked at how the brain responds via engagement, attention, emotion, and retention. They divided participants into two groups. The first group was shown ads ranging from movie trailers to brand ads at 30 to 120 seconds in length, first on televisions then on smartphones. The second group viewed the ads in the opposite order. According to Facebook, people were more attentive and felt more positively toward what they saw on smartphones compared to TV. “We found that overall mobile was on par with TV with regards to emotional intensity and engagement,” said Helen Crossley, Head of Audience Insighs at Facebook IQ.

8 MOOC incontournables pour se former au marketing digital.