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The Future of Digital Marketing – How It’s Changing in 2016. Martech VB -Twitter. 6 Clever Ways to Get Influencers to Link to You... A Guide to AB Testing with Google Analytics Content Experiments - Conversion Optimization Blog. There are a lot of paid tools that you can use for A/B testing.

A Guide to AB Testing with Google Analytics Content Experiments - Conversion Optimization Blog

But Google Analytics is one of the best free tools which you can use for running A/B testing experiments. It’s readily available for anyone. In this post I will be taking a critical view at Google Analytics’ split testing abilities and try to answer if it’s the right tool for you to be using. A Guide to AB Testing with Google Analytics Con... Étude Google : l'impact des recherches sur les décisions d'achat. Sur une journée, combien de fois regardons-nous notre smartphone ?

Étude Google : l'impact des recherches sur les décisions d'achat

Combien de notifications recevons-nous ? Transforming digital marketing: A field guide to digital experience excellence. Programmatic branding: driving upper-funnel consumer engagement. Pourquoi le digital bouleverse le marketing. New research: Companies plan to massively increase spend on marketing analytics. A new research report on marketing analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next three years.

New research: Companies plan to massively increase spend on marketing analytics

For big market cap B2C companies, it’s closer to a 100 percent increase. The category not only shows massive growth, but also a lot of funding — more than a billion dollars of VC money has been invested in data analytics companies so far this year. Overall, user data, investment data, and adoption data all indicate that analytics is one of the hottest marketing technology categories right now. Reddit. Reddit /ˈrɛdɪt/,[6] stylized as reddit,[7] is an entertainment, social networking, and news website where registered community members can submit content, such as text posts or direct links.

Reddit

Registered users can then vote submissions "up" or "down" to organize the posts and determine their position on the site's pages. Content entries are organized by areas of interest called "subreddits. " Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian. Condé Nast Publications acquired the site in October 2006. Reddit became a direct subsidiary of Condé Nast's parent company, Advance Publications, in September 2011.

Digital Expectations Report From Razorfish. The Internet of Things: New insights from the McKinsey Global Institute. Laptop screens remain more popular than mobiles. [Fr] Infographie : le baromètre des médias sociaux en France vs USA. Ads personalization. When you click on a link on our pages, safe and secure cookies from Criteo may be placed allowing Criteo to serve relevant ads selected for you based on your browsing activity.

Ads personalization

If you do not want to receive personalized ads, learn more here under and confirm your choice. Most Browsers accept by default cookies to be placed and read on your computer. In certain cases browsers allow certain third-party cookies and block by default certain other third-party cookies. Panorama de la consommation médias des français. Les 4 clés de la réussite dans l’Internet des objets, selon Oliver Wyman. Après une étude sur la transformation digitale et des analyses sectorielles, l'antenne française du cabinet Oliver Wyman se penche sur la révolution induite par l'internet des objets.

Les 4 clés de la réussite dans l’Internet des objets, selon Oliver Wyman

Pour la firme de conseil et de stratégie, pas de doute : tous les secteurs seront impactés par cette vague à un moment ou à un autre. Et "le mouvement sera sans doute plus rapide que prévu" prévient Emmanuel Amiot, principal auteur de l'étude, qui souligne qu'au-delà de 2020, les prédictions risquent d'être largement dépassées. "La question centrale n'est pas de savoir combien d'objets connectés seront déployés après 2020, mais comment sera répartie la valeur générée par les données qu'ils produisent", résume-t-il. Pour Oliver Wyman, les plus grands bénéficiaires de cette transformation, ne seront pas ceux qui collectent la donnée ou l'analysent, mais ceux qui "l'organisent", c’est-à-dire se chargent de l'agrégation et du croisement des données pertinentes. 1 – partir de zéro, ou presque.

State of Mobile Commerce: An Evening in San Francisco with Criteo. InShare345 I recently had the opportunity to co-host an event in San Francisco with Jonathan Wolf of Criteo to discuss the past and future of retail and mobile commerce.

State of Mobile Commerce: An Evening in San Francisco with Criteo

EWC Presenter Brings HTML5 to the Masses. Create Infographics, Presentations and more. Baltimore, Md.

EWC Presenter Brings HTML5 to the Masses. Create Infographics, Presentations and more

(PRWEB) April 18, 2013Easy WebContent, a cloud-based software company that provides easy-to-use website design and content editing tools, today announced the public beta of Easy WebContent Presenter, available at The free, cloud-based application allows anyone, from designers to small businesses and non-profit organizations, to maximize the value of their web properties with light, highly interactive features.

Easy WebContent Presenter (EWC Presenter) makes it dramatically easier for designers and novices alike to create interactive presentations, animations, infographics, landing pages, product demos and more, entirely in HTML5. Today’s Internet is mobile and dynamic. Top 5 Best Twitter Tracking And Analytics Tools. With over 302 million monthly active users, about a Billion registered users, yet many don’t know about the various tools that can track and display the various Twitter stats in graphs and charts.

Top 5 Best Twitter Tracking And Analytics Tools

Today we listed 5 awesome Twitter tracking and Analytics tools. Comparing the ROI of Content Marketing and Native Advertising. Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising.

Comparing the ROI of Content Marketing and Native Advertising

But is either content marketing or native advertising a surefire way to boost brand awareness? [heaven] Digital highlights by heaven #7 - Meta Trends. 1 in 7 Brits choosing to block online ads. Mobile.nytimes.

Digital

The future of social Media [GIFOGRAPHIC] A look at the past, present and future of social media monitoring. Just consider how the meaning of ‘monitoring social media’ has evolved from an optional to a critical aspect for many businesses. The approaches to social monitoring have changed, and businesses must adapt. Guy Kawasaki - The Art of Social Media. KFC uses new Snapchat presence for product launch. KFC Australia claims it is one of the first large Australian retail brands to join Snapchat and has used the social media platform to launch its latest taco product. The company launched its Snapchat presence to coincide with the release of the new double soft shell zinger taco, which was announced for the first time to fans using the social platform. The brand said snaps were viewed almost 3000 times within the first three hours of being active on the app.

KFC Australia chief marketing and development officer, Nikki Lawson, said the fast food brand was looking to be “on the pulse” digitally and engage with target markets in an environment where they’re actively interacting with each other. KFC launched on Twitter in February and also has a presence on Facebook and Instagram. Lawson said was Snapchat a natural extension to share “KFC moments”. Introducing 3V Advertising.

Digital

Mastering the Art of the Ecommerce Microconversion. Marketing automation is the very core of HubSpot’s abilities. We talk all the time about the buyer’s journey, the marketing funnel, segmenting your contact lists, and automating the whole process. And it works, obviously, or we wouldn’t still be here.