Loyalty. 18 percent global sales growth in the first half of 2015 - September - About Us LEGO.com. Key financial figures from the 2015 interim result: • Revenue in the first half of 2015 increased by 18% compared with the same period last year measured in local currency (i.e. excluding the impact of foreign exchange rate changes). • Revenue for the first half of 2015 increased by 23% in DKK to DKK 14,142m compared with DKK 11,458m for the same period last year.
. • Operating profit (profit before financial items and tax) for the first half of 2015 was DKK 4,607m compared to DKK 3,632m for the first half of 2014, an increase of 27% year over year. • Net profit for the first half of 2015 was DKK 3,553m compared with DKK 2,715m for the first half of 2014. • Cash flow from operating activities was DKK 4,349m compared with DKK 3,383m during the first half of 2014. Financial Highlights Responsibility Highlights Commenting on the financial result, LEGO Group President and CEO Jørgen Vig Knudstorp says: Tout savoir sur la publicité sur le lieu de... Quel est le poids de la publicité sur le lieu de vente?
A travers cette étude, l’assocation Popai permet de dresser l’état des lieux de ce marché. "Cette photographie montre [...] que la PLV reste un secteur porteur et dynamique. En revanche, cette stabilité cache de fortes amplitudes parmi les entreprises où certaines sont en croissance alors que d’autres sont en réelles difficultés. La beauté reste le premier secteur utilisateur de PLV [...], l’utilisation du carton/papier, après avoir connu une baisse en 2013, retrouve une part conforme aux années précédentes, le digital média se maintient également depuis 3 ans", note Philippe Ecran, président de POPAI France. PLV : l'Etat des lieux les secteurs les plus dynamiques. Karine Eloy arrive à la tête de Catalina. Une femme à la tête de Catalina France.
Chapter-2. Liking, Sharing Is Old News; The New Creatives Are All About Doing, Making, Changing. Liking, Sharing Is Old News; The New Creatives Are All About Doing, Making, Changing.
[Infographie] Le bon de réduction se digitalise. Welcome to Forbes. You Need To Get Better At Selling To Existing Customers. Generating new leads, closing new business and increasing new revenue is consistently high on many sales executives’ agenda.
Many calls I get are focused on one thing: signing on new clients. New clients are the lifeblood of any organisation, so the thinking goes. Or are they ? There’s a huge amount of evidence that – in reality – most organisations would be far better of by focusing on serving their existing clients better. Why ? 1. According to Marketing Metrics, “businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%.”
Personally, I think that’s a little pessimistic. New clients already know you, and your work (which is top-notch, right ?). Meaning they’re that much more likely to close. 2. According to data from Laura Lake, existing customers spend roughly 33% more than compared to new customers. 3. 4. 5. If there’s talk of increasing profits, reducing costs typically isn’t far behind.
Success ! Seven Brand-Customer Relationships that Create Loyalty. A key to building segments with high loyalty is to create brand relationships that have traction and meaning.
To understand relationships, it’s useful to recall the classic work of Susan Fournier going way back to her dissertation in the mid-90s in which she used human relationship as a metaphor for brand relationships. She examined the work of psychologists who studied the nature of relationships and the characteristics of ideal relationships. Drawing in part on this body of work plus her own consumer research, she identified seven types of relationships that are important to understand and had intriguing insights into how brand-customer relationships should be conceived, measured and managed.
These dimensions provide lessons on brand loyalty but come at it from different perspectives. A brand can use them to understand the nature of their customer relationships and how they might expand and deepen them. Behavioral interdependence Personal commitment Love and passion.
ZAPPOS. Net Promoter Score Defined. If you are a good marketer you've heard of the Net Promoter Score (NPS).
If you are a very good one, you know what your NPS is. If you have no idea what I am talking about, read the definition at the bottom, and then meet me at paragraph two. NPS is a rather bold little calculation. Its inventor, Fred Reichheld (pictured above), argues that a single question and its resulting score is the only metric you need to measure satisfaction. He also claims a correlation between a high NPS and future revenue growth. And the metric has taken off. The first is market research firms, which make their money from long-winded analyses of the market that are so complex they require lots of researchers to explain the findings to befuddled clients. Clearly, one number that your mother-in-law could compute is a direct threat to market researchers and their business.
The top peer-reviewed marketing journals have published a slew of anti-NPS research.