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April 2017

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Le « hipster » est mort, vive le « ploucster » ! « L’Epoque » s’est mis en tête de trouver le prochain look tendance qui succéderait à celui du hipster.

Le « hipster » est mort, vive le « ploucster » !

Rencontre du 3e type avec le néobeauf branché. LE MONDE | • Mis à jour le | Par Nicolas Santolaria Faisant le constat que la figure du hipster, avec sa barbe, son vélo à pignon fixe et ses chemises de bûcheron vintage, n’était plus qu’une caricature d’elle-même, L’Epoque a décidé de former un nouveau ­sociostyle. Pour cela, nous nous sommes fondés sur une observation quasi scientifique du biotope urbain, où une figure mutante a vu le jour, ces dernières années, que nous avons décidé d’appeler le « ploucster » (contraction de « plouc » et de « hipster »).

Lire aussi : Du bobo au boubour, la petite fabrique des sociostyles Le plouc, qui en constitue la base sociologique, a une qualité rare, aujourd’hui : celle de n’être absolument pas préoccupé par le regard des autres. Lycra, Crocs et survêtement. Pinterest. Pinterest. Digital natives, the latest from Marketoonist. Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

Digital natives, the latest from Marketoonist

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide. Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader. Dedicated to developing your skills and helping you achieve marketing excellence. M&S and Hyatt on how to deliver a seamless customer experience - Marketing Week. He Buys a Lot of Ads, and He’s Frustrated With Digital - NYTimes.com. Disney files patent for “huggable and interactive” humanoid robots. The Disney Enterprises group filed a US patent in February that hints at a possible future for its theme parks: humanoid robots designed for maximum hugging efficiency.

Disney files patent for “huggable and interactive” humanoid robots

The patent, which was first reported by the Orlando Sentinel, has a suitably warm and fuzzy name: "Soft body robot for physical interaction with humans. " It describes mostly rigid robots, with the exception of "fluid-filled voids," "flexible membranes," and "pressure sensors," and these would all work in tandem to guide the robots' joint motion. Branding With Purpose: KFC Weans Its Chicken Off Drugs. Bee the Change: Häagen-Dazs and the Plight of the Honey Bee. Long committed to sustainability, Häagen-Dazs’ latest initiative aims to support dwindling bee populations by installing one of the largest, privately-funded pollinator habitats on its almond supplier’s land in California’s Central Valley.

Bee the Change: Häagen-Dazs and the Plight of the Honey Bee

It’s also releasing a 360 virtual reality experience, The Extraordinary Honeybee, to educate the public about the plight of the bee. A stalwart supporter of sustainable agriculture practices, the “Häagen-Dazs Loves Honey Bees” program launched in 2008. Its latest installation consists of six and a half miles of hedgerow and 11,000 native drought-tolerant shrubs and flowering plants, impacting 840 acres of farmland. With the Futurecraft 4D sneaker, Adidas is kicking off the era of 3D-printed sneaker production — Quartz. Ryanair: We’re nice but only nice enough. Ryanair says it is “nice enough” to customers but that having the lowest prices is still paramount in the air travel market.

Ryanair: We’re nice but only nice enough

“We’re nice but only nice enough. Having the lowest costs wins. What has benefited us is we are re-adding things rather than taking them away,” says Kenny Jacobs, chief marketing officer at Ryanair, referring to British Airways recently cutting legroom on its flights. Jacobs says it is much more difficult to take something good away than it is to start off simple but add more benefits along the way. A greater focus on content. 'Coca-Cola Life's demise always felt inevitable' When I started working at Marketing Week in the summer of 2015, the Coke Life brand had been in the UK market for a year.

'Coca-Cola Life's demise always felt inevitable'

At the time sugar was not yet public enemy number one and the UK Government’s sugar tax had yet to be announced. The big idea behind Coca-Cola Life was that it would offer a lower calorie option for more health conscious consumers. It was the brand’s first cola sweetened from a blend of sugar and stevia plant extract, and contained 45% less sugar and calories than the original Coca-Cola variant. Yet from the beginning the product was criticised and the reasons for its launch questioned. One of the most outspoken critics was Marketing Week’s columnist Mark Ritson, who called Coke Life “the harbinger of death for Coca-Cola”. How own-label brands are dialling up desirability - Marketing Week.

As post-Brexit price hikes continue to bite, consumers across the UK are opting for own brand products in increasing numbers.

How own-label brands are dialling up desirability - Marketing Week

According to recent research by Retail Economics, 48% of 2,000 consumers questioned said they would switch to cheaper own-label alternatives if their weekly food shopping bills rose by 3%. Analysts suggest that between now and the conclusion of the Brexit process the price of food imported from the EU is expected to rise by 8%. The price of goods is already up 2.3% compared to the same time last year, according to Kantar Worldpanel, costing the average household an additional £21.31 over the 12 weeks ending 26 March. In an atmosphere of accelerating inflation and declining promotional activity, consumers are turning to own brands as cheaper alternatives.

The market share of supermarket own brands has risen 5% over the 12 week period. Pepsi's ad failure shows the importance of diversity and market research. Pepsi's ad failure shows the importance of diversity and market research. Marketoonist on one-to-one marketing - Marketing Week. Coke drops Coca-Cole life brands as sales tumble. Coca-Cola is to axe its Life brand in the UK from June as sales continue to fall.

Coke drops Coca-Cole life brands as sales tumble

Makeup stores such as Ulta Beauty and Sephora are thriving, even amid the “retail apocalypse” — Quartz. While department stores are seeing a steady decline, living in a seemingly endless season of deep discounting, the makeup industry is in the midst of a boom.

Makeup stores such as Ulta Beauty and Sephora are thriving, even amid the “retail apocalypse” — Quartz

Spending on beauty and personal care is growing more quickly globally than spending on apparel and footwear, according to data from the market research firm Euromonitor International. As US department stores increasingly close down, the era of the in-store beauty counter may be coming to an end, but standalone beauty retailers are apparently getting a boost from the rise of the selfie. Mark Ritson: The era of price promotions is over - Marketing Week. One of the biggest and strangest reversals in recent marketing history is taking place, unnoticed by most, in the supermarket aisles of the UK.

Mark Ritson: The era of price promotions is over - Marketing Week

In these fantastical days of Trump, Brexit and ad fraud, this statement might strike you as somewhat odd. Retail Week - Digital Briefing ACI. Hi Mary, But is this future as far away as we think? In this latest digital guide, in association with Qubit, we spoke with more than 70 retail leaders to uncover their perspectives and priorities when it comes to emerging technologies such as artificial intelligence and machine learning. Access the digital guide to discover:

Boulanger lance Le Comptoir, le magasin comme à la maison - Retail. À l'instar de Pirch aux États-Unis, avec son flagship dédié à la cuisine et la salle de bain, Boulanger propose un nouveau concept immersif où le client est invité à tester en situation réelle tous les appareils du magasin. La France, arme de séduction massive.

C’est en se reconnectant à son essence que la France parviendra à continuer à briller dans le monde. Il existe un double discours autour de la France : un discours pessimiste, sur le déclin de l’influence française ; un discours plus optimiste qui parle de renaissance économique et artistique. Nombreux sont les détracteurs à penser que notre pays va continuer à perdre de sa superbe. Pourtant, la France a aujourd’hui une véritable opportunité d’exporter son modèle culturel et de se réaffirmer sur la scène internationale. Certaines marques l’ont déjà compris et capitalisent sur les valeurs françaises qu’elles s’approprient et qu’elles remanient avec créativité et audace.

Qualité VS quantité Depuis 1945, les Etats-Unis est le pays le plus puissant du monde. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas. Amp.businessinsider.