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Techcrunch. At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.

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Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and feedback, Google aims to make the tool attractive to marketers that feel last-click models don’t sufficiently explain customer behavior. A panacea for attribution is not a new construct in the world of marketing. Companies like Adobe and startups like BrightFunnel and Bizible have been developing tools for years that allow marketers to break the old last-click paradigm. Sign Up. EXCLUSIF ! Transformation numérique : Etat des lieux selon FORRESTER - MyDigitalWeek. MAP Brand Platform. Building a Brand Platform. Zeez - Startup - StartupOnly. Decode ScienceUpdate 1 2017.

Cauliflower rice is freaking out the rice industry — Quartz. Beijing Holding her six-year-old son, Deng Na’s looks into the camera, her face both tired and determined.

Cauliflower rice is freaking out the rice industry — Quartz

The picture accompanying the online crowdfunding call for her son Chen Junnan’s bone marrow transplant was taken in a hospital close to Beijing, where Deng, 27, has spent much of her time since Junnan was diagnosed with leukemia four years ago. Deng, who used to work as a nurse in her hometown in Guangdong province, turned to crowdfunding to meet her urgent financial needs after her son’s cancer returned. Product Marketing: Is the time of 'influencers' gone? - Quora. Homepage. PureWow: Women's Fashion, Beauty, Life Hacks & Recipes. L'IoT, nouvelle locomotive de la SNCF. Sign Up.

Burberry rethinks how it markets product launches. Burberry is planning to put more marketing power behind product launches as it looks to increase investment around specific categories and attract more local customers to the brand.

Burberry rethinks how it markets product launches

Speaking on a call this morning to mark its full-year results, Burberry’s CEO and chief creative officer Christopher Bailey used the example of its signature DK88 bag. Its launch was accompanied by a standalone marketing campaign and dedicated store windows, the first time it has done that for a new bag, and that the company has been “delighted” with the early results. “This launch marks a real shift in how we think about and invest behind a category. It is early days but we are delighted with the very strong results,” he explained. Nestlé (NSRGY) and Mondelez (MDLZ) have spent years in court fighting over the trademark of Kit Kat bars — Quartz. We all use inefficient words.

Nestlé (NSRGY) and Mondelez (MDLZ) have spent years in court fighting over the trademark of Kit Kat bars — Quartz

I call them inefficient because they create more problems than they solve. One of worst is “robust.” For years “robust” referred to someone’s health or a food’s rich flavor or smell. This morning on the news I heard a member of the local zoo say, “We have a very robust program for our animals,” meaning it’s healthy or it smells (since it’s a zoo, it probably smells but it’s a healthy smell). During my time working in the pharmaceutical industry, you couldn’t get away from “robust.” How marketers can target consumers through the connected home. Travelodge admits price alone cannot boost loyalty as it launches new premium rooms. Travelodge is launching premium economy rooms or ‘SuperRooms’ throughout the UK as it looks to push its services to professionals.

Travelodge admits price alone cannot boost loyalty as it launches new premium rooms

The rooms include more modern ‘residential’ décor in shades of taupe and beige. More seating is available, along with more USB charging points, more choice of lighting, a full length mirror, ironing board and hairdryer. The rooms also include a Lavazza ‘A Modo Mio’ fresh capsule coffee machine for workers on the go. “Our new ‘SuperRoom’ adds an extra choice for customers who are spending more time working in the room, are staying longer or who just value that little bit more comfort,” says Peter Gowers, Travelodge’s chief executive.

The SuperRooms will be available in five locations from today (15 May) and by autumn there will be 1,000 of the premium rooms, predominantly in central London, followed by Heathrow, Gatwick and then other regional areas. The big debate: Is coding must-have skill for marketers? Highly creative, commercially savvy and digitally literate – just some of the attributes required of marketers in 2017.

The big debate: Is coding must-have skill for marketers?

And it doesn’t stop there. Over the past few years there have been a growing number of calls for marketers to add ‘competent coder’ to their skill set. But is coding really intrinsic to a marketer’s job, and if not, should it be? As marketing becomes inherently more analytical in nature, rooted in rich data and insight, marketers need to understand how their websites function in order to better optimise the customer journey. One voice in favour of marketers coding is Ryanair CMO Kenny Jacobs who argues the next generation of CMOs will need to be able to build their own websites.

Le buzz des Etats-Unis: Amazon se lance dans le mobilier - Les Echos. Ooho! the edible water bottle. 17 MKTG ABBR U N2K (Marketing Abbreviations You Need To Know) Have you ever been in a meeting when everyone started throwing around acronyms?

17 MKTG ABBR U N2K (Marketing Abbreviations You Need To Know)

It gets a little confusing. Since many of these acronyms are either interchangeable or similar, that makes it even harder to follow. Let’s try to decode some of the most notorious marketing acronyms. 1. AOV – Average Order Value. 21+ Free Stock Photo Resources (UPDATED) Pin Having great photos on your website is a must!

21+ Free Stock Photo Resources (UPDATED)

We live in a highly visual world and most people decide whether they like your site enough to stay and poke around in about 3 seconds. Getting Started with Design Thinking in the Classroom - John Spencer. Every day, I ask my kids, “What did you make in school today?”

Getting Started with Design Thinking in the Classroom - John Spencer

Too often, they can’t give me an answer. But on the days that they do, their eyes light up and they passionately describe their projects. Advanced Plagiarism Search Engine. Cult Brand of the Year: Lessons from Zappos – cultbranding.com. Businesses aggressively strive to establish trust with their customers but often neglect the need to cultivate confidence in their workplaces.

Cult Brand of the Year: Lessons from Zappos – cultbranding.com

Economist John Helliwell researched the determinants of workplace happiness and found that trust is the greatest contributor, beating out pay, workload, or perks. A one-point increase on the trust scale can mean the equivalent of the psychological benefits associated with a 40% wage increase. Amazon, Google 'Most Loved' Brands 05/03/2017. Amazon and Google take the top two spots in the Most Loved Brands in America, according to a study from Morning Consult. Google subsidiary YouTube also landed in the top 10. But the top 10 isn't all tech newcomers. Iconic American food companies Campbell and Hershey rank 5th and 7th, respectively. Other top 10 finishers include UPS, Fed Ex, Sony, Home Depot and Lowe’s.

Using nearly 200,000 interviews across the United States, the rankings provide an in-depth view of the companies, organizations and brands that define American culture and commerce, according to the company. Marketoonist on upselling and customer experience. Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape. From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide. Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader. Sphere of Consumer and Market Insights. Dunnhumby - Shop On Lab. Pick & turkey of the week: Battle of the beer brands.

L'œuf is in the air ! - Communication (Agro)alimentaire. Happy Egg - Daily Package Design InspirationDaily Package Design Inspiration. We propose that eating a good egg is like having a breath of fresh air. We create a brand for cage-free eggs named Happy Egg. Our brand is built on six notions: friendliness, happiness, freedom, sunshine, fertility, and water. Happy Egg on Packaging of the World. Company: Happy Egg Project Type: Commercial Work Packaging Content: Eggs Location: Taiwan We propose that eating a good egg is like having a breath of fresh air.

We create a brand for cage-free eggs named Happy Egg. Our brand is built on six notions: friendliness, happiness, freedom, sunshine, fertility, and water. Sign Up. McDonald's confirms UK home delivery amid sales growth. Apple (AAPL) retail chief Angela Ahrendts wants Generation Z to hang out at Apple stores — Quartz. If you’ve just gotten out of school for the day and want to hang out with your friends before you head home, where would you go?

In the US, there’s a near-infinite selection of chain restaurants, coffee shops, diners, bookstores, movie theaters, and comic book stores to choose from. But Angela Ahrendts, Apple’s head of retail, wants the answer to be an Apple store. Apple is in the process of revamping the look and feel of its retail outlets across the world, and to highlight some of the recent changes (including rebranding the “Genius Bar” to the “Genius Grove” and adding foliage everywhere), Ahrendts gave an interview to CBS This Morning, this morning. Ahrendts told CBS that she will see her work as a success when Generation Z, the catchall term for the generation behind the equally amorphous Millennials, decides of their own volition to hang out at Apple stores. As CBS reported:

Carlsberg focuses on Danish roots as ad taps into 'hygge' trend. L’Oréal on why artificial intelligence is ‘a revolution' like the internet. Ken Robinson. Ken Robinson nous dit en quoi l'école tue la créativité. Customer Experience is the New Marketing and Customer Experiences are the New Brand. Pinterest. Pinterest. Pinterest. Pinterest. Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign. Unilever's Suave Prank Proves the Power of Packaging and Perception. Canada's WestJet Plans Ultra-Low-Cost Unit to Fight Upstarts - Bloomberg.

NESCAFÉ détourne un banc pour inciter les gens à se rapprocher. 7 marques qui ont choisi de changer de nom en fonction des pays.