Finance basics :metrics. Digital. Methodology memoire. 5a rentree 2013. Brand extensions. Brand communities. Pricing 5A. Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas' New Sneakers. Bringing in artists to design limited-edition shoes is a no-brainer.
Carlsberg Men's Shampoo: Brand Extension Gets Beer Fans in a Lather - brandchannel: The slain bodies on the battlefield of brand extensions are numerous.
Right Relevance: Search or Login for deep topical relevance. Neurosciencemarketing.com - Marketers gaze in envy at brands like Apple.
The firm that built some of the first home computers [doh, thanks, alert reader!] Has turned their customers into . Les 6 questions à se poser avant d’opter pour le business model « freemium « Le « freemium », modèle économique combinant offre gratuite (« free ») et offre payante (« premium ») serait-il devenu un passage obligé pour toutes les marques et concepteurs d’applications qui ont des ambitions online ?
Avoiding ‘Middle of the Road’ Brand Positioning. 5 astuces pour améliorer l’expérience client. La transformation digitale des entreprises a modifié les relations qu’elles entretiennent avec leurs clients, ainsi que la place de la marque dans les décisions d’achat… Celle-ci reste un moyen d’évaluer une offre, de différencier les choix qui s’offrent aux consommateurs pris dans la masse d’informations qu’ils peuvent trouver sur internet.
Mais cet ensemble chaotique de données est structuré par les comparateurs de prix, les avis des internautes, les blogs et sites qui effectuent des tests de produits. La marque peut ainsi être malmenée ou perdre toute utilité. Les chiffres qui concernent les fusions-acquisitions montrent qu’une tendance se dessine, celle d’abandonner la marque au profit d’une relation client forte. En d’autres termes, les acquéreurs préfèrent investir dans des sociétés qui possèdent des clients loyaux avec un fort potentiel de cross-selling. 1. Le parcours client peut constamment être amélioré si vous prenez en compte les avis positifs comme négatifs. 2. The leading source of educational video content. Who are we?
We are ITN's education business, passionate about the use of video in education. Our aim is to provide publishers and digital learning providers with captivating video content to enhance their educational resources, making them more relevant and memorable. We have one of the world's largest video archive resources to hand, ITN Source, which owns or represents global archives spanning 120 years, including Reuters, ITN, ITV Studios, Fox News, Fox Movietone, CCTV and ANI. Content Marketing Traits That are Crucial to Success [Infographic] Content Marketing Measurement: 29 Essential Metrics [Infographic]
How do you measure the effectiveness of your content marketing efforts?
We recently published The Comprehensive Guide to Content Marketing Analytics & Metrics, which provides a detailed guide to proving the effectiveness of content through various metrics. To give you a high-level roadmap, I compiled 29 of the most essential metrics into the following infographic. Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started. Want to discover even more content marketing metrics and learn how to compute these? Download the entire eBook on the topic, The Comprehensive Guide to Content Marketing Analytics & Metrics. Harvard Business Review: The content marketing revolution. These Smart Potholes Tweet Repair Requests To The Authorities. It doesn't really matter the size, scale or setting, if you live in a city, you've driven over a pothole.
Some cities are worse than others when it comes to these land mines of vehicular damage, and according to this case study Panama City hosts its fair share. To help remedy the problem, one of the city's most popular news shows and agency P4 Ogilvy & Mather created The Tweeting Pothole. Ice bucket challenge the next stage – how MND Association is still benefiting. Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic] New Research from 2,800 B2C Marketers — Salesforce on Marketing. New Research from 2,800 B2C Marketers — Salesforce on Marketing. Inside Criteo: Examining The Gears That Run The Engine– AdExchanger. The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five straight quarters of revenue growth and a market cap of $2.6 billion).
Numerous industry insiders laud Criteo for its recurring revenue stream, typically associated with a software model. Yet Criteo CEO Jean-Baptiste Rudelle doesn’t characterize it as a platform in the traditional sense of the word. “The fundamental difference between us and other companies that define themselves as platforms is they sell tools and define themselves by their functionality, whereas our value proposition is driving ROI and incremental sales, things that typically matter to the CMO,” he said. A Playbook for Making America More Entrepreneurial. Americans have long believed in the importance of entrepreneurs to the health of our economy.
We see ourselves as risk-takers and innovators. Today more than ever, the entrepreneur is celebrated, failure is accepted as a cost of doing business, and starting your own company is seen as a path to achieving the American Dream. Although it’s difficult to measure directly, entrepreneurship is understood to be a way to a middle class life. In an economy where traditional manufacturing jobs have gone offshore, and globalization and technology have put pressure on U.S. wages, small businesses may be an even more critical pathway than ever to mobility and opportunity – not just for the business owner, but also for those who fill the jobs that business creates.
ASI's Global Study Proves Promo Products Memorable and Popular. 11/6/2014 The Advertising Specialty Institute® (ASI) released groundbreaking global research proving logoed promotional products deliver commanding advertiser recall among 85% of consumers surveyed. The superior recall far exceeds other advertising and marketing alternatives, creating a higher return on investment (ROI) than other forms of media.
For its 2014 Global Advertising Specialties Impressions Study, a cost analysis of promotional products versus other advertising media, ASI conducted thousands of in-person interviews with businesspeople and students in key cities across North America, Canada, Europe and Australia, including Tampa, Charlotte, Minneapolis, Denver, and San Diego. Mega list: 22 Startup Blogs That You Need To Read. We are often asked about our reading habits. Social Media Platforms 2015 [Research] As a marketer, understand what your peers are doing on various social media platforms to maximize your business results.
Social Media Examiner does the marketing community a great service by assessing how marketers use the top social media platforms. The survey for their 2015 Social Media Marketing Industry Report is emailed to their readers who help share it. 3,720 people took the survey in 2015.