10 Steps to a B-to-B Pinterest Strategy. Pinterest is irresistible to many marketers.
With its image-focused content, Pinterest’s appeal to consumers is widespread. Many B-to-C companies (ecommerce companies in particular) have therefore found success working through Pinterest. But it also deserves to be a go-to channel for B-to-B marketers. In this article I will discuss how to get the best out of Pinterest for B-to-B marketing. Step 1: Research and Prepare. 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram. Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn't much data about what content performs best on these platforms.
Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks. But just because something is challenging doesn't mean it's impossible. After diving into the data, I found eight actionable data points to help you use Instagram and Pinterest to their maximum in your inbound marketing efforts. If you want to see more exclusive data about visual content on social media, join me and special guest Sarah Evans (@PRsarahEvans) today at 2:00 p.m. ET for this week's #SciChat webinar and Twitter Chat. Without any further ado, let's get to the data. 1) On Pinterest, experiment with tall, infographic-style pieces to get more engagement. 3) Use hashtags when posting on Instagram. Board Deck: A Pinterest Group Board Directory. Running An Effective Pinterest Contest. Pinterest Marketing- 3 Pinterest Marketing Strategies. Pinterest is a hot Social Networking platform offering those who master Pinterest Marketing an opportunity to get ahead of the curve and capitalize on the staggering growth of Pinterest.
Here are some more advanced approaches to Pinterest marketing. First, if you have yet to get started with Pinterest, click here to watch the Phil Stone Training Video entitled “Pinterest Marketing”. Then come back to this article. To manually promote your Pinterest account you need to connect and interact with others. Here are the primary 3 Pinterest Marketing Strategies: 1. 9 Tips: Boost Your Business With Pinterest. One social site has captured the attention of the masses recently... and it is not called Facebook or Twitter.
Sure, the number of users is clearly not as high as what you'd find on those two behemoths, but Pinterest is gaining traction, especially with the female demographic. What’s the fascination? For Amy Larson, a special education teacher who uses the site for about two hours per day, the whole purpose is in finding interesting design ideas. She pins pictures to her Pinterest board, where she has a few dozen followers, as a reminder about what is cool and stylish. And, by the way, she does not use Facebook much at all, which is more about forming social connections. "I love Pinterest because it's like getting a whole bunch of magazines without adding clutter in my house and without the cost," she says.
Blog.hubspot.com/Portals/249/docs/ebooks/howtousepinterestforbusiness_april.pdf. INFOGRAPHIC: Facebook Dominates Referral Traffic To Retail Sites; Pinterest Users Spend More. Facebook is dominant as a source of traffic for online retailers, and shoppers who enter retail sites via Facebook browse more pages and make more total purchases, but shoppers driven to those sites via Pinterest spend more money, according to an analysis of nearly 700 million shopping sessions on leading U.S. retail sites by ecommerce personalization provider RichRelevance.
Key findings from the study by RichRelevance include: RichRelevance Chief Marketing Officer Diane Kegley said: Every social network promises a new way of connecting consumers with retailers and brands. However, the big take-away from our research is that not all channels in the social space are created equal. As retailers and brands continue to sort out how to take advantage of social networks, this infographic provides great insight into better understanding the nuances of each channel, how they resonate with consumers, and how marketers can take advantage of each in their own unique way.
How small businesses can use Pinterest for a content marketing boost. Being from San Francisco, I’ve always had a soft spot for the underdog small business or high street boutique, and coming from a social media background, I love to stay on top of new ways social can help this market segment.
In the past, we've looked into how Pinterest can be used for link building and blogger outreach, as well as some of the big players getting involved with the new niche social network. But can Pinterest still even be considered niche? Our recent Adobe Quarterly Digital Intelligence Briefing: Managing and Measuring Social found that 37% of marketing professionals from agencies and the client-side (a near-equal mix of B2C and B2B across industries in Europe and North America with a concentration in the UK and US.) are currently active on Pinterest, proving it is a real driver for big retailers especially. 56 Ways to Market Your Business on Pinterest. Pinterest drives more sales than Facebook: stats. Pinterest drives more sales and more new customers than Facebook, according to a study of social media traffic by Boticca.com.
The jewelry and accessories retailer compared engagement statistics from Facebook and Pinterest visitors to see how their behaviour differed. It found that after integrating ‘pinning’ buttons across its website Pinterest has become its number one social referrer, assisting roughly 10% of sales, compared to 7% from Facebook. Furthermore, Pinterest users spend more than twice as much as Facebook users ($180 vs. $85), and the site drives higher numbers of new customers. 5 Ways to Build a Pinterest Following With Facebook. Are you looking to build a strong Pinterest following?
Did you know that you can integrate your Facebook and Pinterest marketing? Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest. Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign. Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page. So what’s a business to do? The truth is most business owners have not figured out a solution. 7 Pinterest Secrets From Retailers. Want to make your business pinworthy?
Then take some tips from the proven tactics used by these top Pinterest retailers, based on research by Pinsights in 2Q2012. To help you, here are seven major Pinterest findings and the related actionable marketing tactic. They are based on the analysis of 22 official retailer brand Pinterest accounts. These ecommerce-enabled sites were selected because they had at least 10,000 account followers, had made their first account pin on Pinterest at least 60 days ago, and had made at least 100 pins in the last 60 days.
Pinterest Webinar. Five Must-Have Pinterest Tools for Content Marketers. So you've written a killer blog post, and you've pretty much mastered the art of effectively spreading the word via Facebook, Twitter, LinkedIn, and all the other social media oldies.
But what about Pinterest, the Web's newest social media heavyweight? Pinterest, albeit relatively new to the social realm, has managed to claim a huge following in a short time. The image-driven social network has also become one of the top sources of traffic for many websites. Not to mention... Pinterest is undoubtedly a godsend for retailers and artists because it gives them a chance to easily show off and share images of their products and creations. However, if you're a blogger or content marketer who uses words more than pictures, generating buzz using Pinterest may not be as easy. Thankfully, though, with the help of the right tools, content marketers can get in on the Pinterest fun. 1.
5 Ways to Get Your Infographic to Go Viral. How To Create a Pinteresting Healthcare Social Media Strategy. EXCLUSIVE POST - A recent study revealed that Pinterest, the latest social networking site to take the social media world by storm, is now driving more traffic to websites and blogs than YouTube, Google+ and LinkedIn combined. What is Pinterest? Pinterest is a social networking site with a visually-pleasing “virtual pinboard” interface. Users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find interesting. The site is currently invite-only, and it has experienced rapid growth in recent months (CrunchBase) Launched in March 2010, Pinterest’s dramatic rise to become one of the top 10 social networking sites has been driven by an exponential growth in users, (a recent Techcrunch report cites 10 million U.S. monthly uniques - faster than any standalone site ever), seamless integration into existing social networking sites (Facebook and Twitter) and an elegant and attractive user interface. 1. 2. 3.
Can Local Businesses Jump On The Pinterest Train? It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition to your online marketing strategy. For the past few years, marketers have stressed the need for local businesses to leverage social networks like Facebook and Twitter to drive engagement with existing and potential customers. Now Pinterest, the visual scrapbook network that allows users to “pin” images and video they want to share from across the web, is becoming part of the conversation for a number of reasons: Unprecedented user growth. In March, Pinterest had nearly 19 million users, according to comScore, and is one of the fastest-growing standalone sites ever.High usage. Pinterest users spent an average of 89 minutes on the site in January, far surpassing Twitter and LinkedIn and second only to Facebook, according to comScore.Young, female, relationship-centered demographic.
Businesses of all sizes are certainly recognizing the opportunity. 1. 8 SEO Benefits of Pinterest in your Web Presence. Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Six months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day, “pin” photos, graphics, and videos into categories they create based on their own personal interests.
How to Get a Boatload of People to Pin Your Products to Pinterest. Why Small Businesses Should Fall in Love with Pinterest. Pinterest (pronounced “PIN-terest”) is a sensation that every small business should know about. The hot new social network is not based on who you know like most. Instead, you connect based on shared interests. Think of a cork board that has notes, products you want to buy, or inspiration. This is the online version. People post pictures or video of things they love (called pins). Add Pinterest to Facebook – 2 Easy Steps. How to add Pinterest to you Facebook Page.
This is most likely going to be my shortest blog ever. But it is Friday and everybody loves Pinterest and Facebook so why not marry them up so all your Facebook users can view you Pinterest account. You will notice that if you have added LinkedIn, Twitter and your blog for example then those links show up as part of your profile. If you want to add Pinterest as a tab on your Facebook Page this is how you do it. Step One: Install the Static iFrame Tab 1. 2. 3. 4. Step Two: Edit the Static iFrame 1. 2. 3. 4. Make sure you add ‘m.‘ in front of ‘pinterest’ and after ‘//’ and remove ‘www‘ or it won’t work.
Why Business Should Take an Interest in Pinterest. Pinterest has opened up mood-boarding to the digital masses. A tool that was once exclusive to creatives behind the scenes has gone mass-market on a platform that still doesn’t have an API. How To Use Pinterest For Local SEO. Looking for a little extra lift for your holiday season local search rankings? Instead of relying on some elf-magic, consider making your own ranking magic through using Pinterest, a young social media site that is rising in popularity faster than Santa’s sleigh on Christmas Eve! Pinterest: Link Building & SEO Strategies. I’ve seen more SEO interest in Pinterest in the last month than the rest of the image bookmarking site’s life. One day, I saw multiple veteran SEOs ask for an invite and I’m pretty sure they’re not going for cute animal pictures and interior decorating ideas.
The Marketer’s Guide to Pinterest.