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Carrie Walker

bogs and tweetsl about personal finance and marketing. just hanging around in wordpress in my spare time.

TechCrunch is part of the Yahoo family of brands. TechCrunch is part of the Yahoo family of brands.

TechCrunch is part of the Yahoo family of brands

3 marketing tips to separate yourself from the competition. As we all know in the current business climate, competition is at an all-time high, and trust is at an all-time low.

3 marketing tips to separate yourself from the competition

In what seems like a challenge to see who can scream the loudest, there are a few things brands and businesses often don’t consider when it comes to their marketing efforts. Oftentimes, attempting to stand out online and cutting through the noise can be overwhelming—with many not even knowing where to begin. Regardless of whether you’re a brick-and-mortar or online business, if you don’t have a strong online presence, you may be leaving money on the table.

When it comes to marketing your brand, product, or service, there are several ways you can stand out from the crowd. Here are three simple and effective tips to ensure your brand is the one that’s known, liked, trusted, and ultimately remembered. What do Tesla, Virgin, and Microsoft have in common? When you’re in a saturated market, you want to be seen everywhere. 3 Marketing Dos and Don'ts for Maximizing Profit on a Bootstrapped Budget. Opinions expressed by Entrepreneur contributors are their own.

3 Marketing Dos and Don'ts for Maximizing Profit on a Bootstrapped Budget

A company’s access to information, ideas, tools and other resources is at an all-time high, but it’s the ability to be decisive and apply what you learn quickly that is truly valuable. When it comes to marketing, the mantra is “measure, track and improve”. Keeping this in mind will, among other payoffs, avoid the trap of spending most of your time researching or otherwise consuming others’ content, and questioning your every move as a result, instead of attaining the confidence needed to truly achieve better results. A few other principles: 1. Content Marketing: 6 Tips For A Successful Campaign. Peter Boyd is an attorney and the Founder of PaperStreet.

Content Marketing: 6 Tips For A Successful Campaign

He has successfully helped 1,500 law firms with their websites and marketing. By now, most marketers are aware that online content marketing is an ideal way to increase brand awareness, boost credibility with the public and ultimately attract new customers. By creating content that both potential and current customers find personally useful or interesting, you can efficiently reach your target audience and drive interaction, which turns into sales, signings and, ultimately, profit. While companies know they should engage in content marketing, we find many clients face the good ol’ problem of not knowing where to start. How to master free Facebook marketing. Do you want to increase online sales, build brand awareness and promote your products?

How to master free Facebook marketing

From leading brands that boost TV campaigns with Facebook engagement, to growing businesses that host creative online offers to keep fans excited, any business – big or small – can use Facebook as a marketing tool. Social media platforms such as Facebook bridge the gap between businesses and consumers, improving communication between them and leaving brands with a better understanding of their audience. Whether you’re a freelance illustrator, successful independent restaurant or a globally- recognized brand, Facebook should be at the top of your marketing strategy. Marketing Priorities: Acquisition or Retention? Gartner in its hype cycle for digital marketing last month reported marketers are beginning this year to focus on transitioning from a focus on customer retention last year to now looking to new customer acquisition.

Marketing Priorities: Acquisition or Retention?

Undoubtedly marketing teams constantly strive for a healthy combination of each — acquisition and retention. If only it were so easy. Case in point, not all marketers are surging toward feeding the growth engine. According to August results from the CMO Survey, customer retention was up over 55% while customer acquisition saw modest gains (6.3%). 3 traditional rules for building wealth — and when experts suggest you break them. If you've ever received financial advice, you're likely to see a lot of the same traditional advice over and over.

3 traditional rules for building wealth — and when experts suggest you break them

That's because the world of personal finance can be esoteric and even scary, and the experts dispensing that advice want to impart the strategies that work the best for the majority of people. More from Grow:How I paid off almost $200,000 of student loans in 3 yearsHow to make the most of your tax refund with this 3-step planWhy you should always invest in a Roth IRA: Accountant Still, personal finance is, well, personal. With millions of individual financial situations existing, there are few hard and fast financial rules that can't be bent — or even broken. Sure, there are a few ironclad ones: Don't evade taxes, and try to build emergency savings, if you can. How financial empowerment helped one woman rise up from poverty. For poet and educator Jessica Helen Lopez, empowerment and financial knowledge go hand-in-hand.

How financial empowerment helped one woman rise up from poverty

Lopez, who lives in Albuquerque, New Mexico, and was the city's poet laureate from 2014 to 2016, grew up poor in Los Angeles. Her father stayed home to take care of the family while her mother went to college. "A lot of it was hand to mouth," she recalled. "It was hard to navigate a system where you were always at a deficit — lacking monetary resources, lacking health care and renting a low-cost housing unit. " Despite her humble upbringing, Lopez learned the power of financial knowledge from her mother, and after getting her first job through a summer program at age 14. More from Invest in You:An investment in child care would help lift some Latinas women out of poverty12% of Hispanic households don't have a bank account —and it can cost themTo raise successful children, teach them about economics, expert says By then, the family had moved to Deming, New Mexico, where her mother hailed from. 5 Generational Money Taboos That Must Die.

While often afraid of becoming our parents, the truth is, we typically inherit our relationship with money from them – as they did from theirs.

5 Generational Money Taboos That Must Die

Many of us were raised to think that talking about money is taboo, but this idea perpetuates financial illiteracy, and avoiding money conversations can have a lasting negative impact on our own money attitudes, relationships and life goals. Only 24% of millennials demonstrate basic financial literacy, according to a report by the National Endowment for Financial Education, which translates to three-quarters of a generation being ill-prepared for their retirement or other financial milestones. Having forthright conversations about our finances can help us learn, grow and better prepare for our future. Money wasn’t really talked about in my own family growing up. Being raised in an Asian household, a significant emphasis was placed on education, but oddly enough, no financial education.

Amex's Current Limited-Time Transfer Bonuses. Travel Tips by Kyle BurbankSep 7, 2021 When it comes to collecting points and miles via credit cards, one of the most confusing factors is that the value of the points you earn can vary greatly depending on how you choose to redeem them.

Amex's Current Limited-Time Transfer Bonuses

For example, while American Express’s Membership Rewards points will typically only net you 0.6¢ per point when used to cover everyday purchases, they can be worth a lot more when transferred to airline and hotel partners and redeemed for travel. This is especially true right now as several Amex transfer partners are temporarily increasing their transfer rates.

If You Don't Have a Strategic Marketing Plan, You're Setting Yourself Up for Failure. Opinions expressed by Entrepreneur contributors are their own. Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within a marketing plan, it’s important to implement practical marketing strategies that can create a stable foundation for the overall flow of the company. Understanding the need for a marketing plan will ultimately help business owners minimize risk factors and set actionable goals, which will eventually help the company’s position in the market advance. This applies to established businesses as well, as there is always room for improvement.

Lifecycle Marketing in Practice. Lifecycle marketing connects a business and its customers, providing the proper communications at the proper time. Done well, it helps retain buyers and provide a better overall shopping experience. Instead of thinking about lifecycle marketing as email or text messages, view it as a relationship. Best website builder for 2021. Gone are the days of needing to be a web developer with coding skills and a lot of time and money to put together a simple website that looks professional. Popular website builders such as Squarespace, Wix and Weebly make it painless for even a newbie to create a polished site in a relatively short period of time, even when they need more advanced features like email marketing or an e-commerce platform.

Choosing the best website builder depends on your specific needs -- the process can be overwhelming because there are so many choices, from free options for a simple website to e-commerce platforms for a more complex business website. The complexity and growth of the website building industry means you have more choices than ever before, and you can easily find the best website builder tailored to your wants and needs. Get the CNET Now newsletter Spice up your small talk with the latest tech news, products and reviews.

10 Ways to Step Up Your Marketing and Brand Building Successfully - Small Business Trends. Many small businesses utilize multiple tools for marketing and brand building, including email, CRM, and social media. But many of these tools can be used in different ways. And you may be overlooking some that could help your business. Here are insights from members of the online small business community for choosing the right platforms and software products. Marketing Productivity: What It Is & How to Measure It. What’s the first thing that comes to mind when you hear the word “productivity?” Probably how to do more work, right? Well, that’s not the productivity we’re talking about when it comes to marketing.

In his outstanding book, “The Goal,” Eliyahu M. Goldratt describes productivity as “progress toward the goal.” In other words, simply doing more of something does not increase your productivity. It just makes you busier. 13 Creative Ways To Leverage Video In A Marketing Strategy. Video is still the most popular type of content on social media, which is one reason why so many brands incorporate it into their marketing strategies. WordPress vs Drupal vs Joomla. We're here to investigate the battle of WordPress vs Drupal vs Joomla. Do you have a marketing philosophy? Businessinsider. Makeuseof. 2 Things That Aren't That Great About Retirement, Retirees Say. Personal Finance: Best Ways to Manage Your Money Right Now. The Rise Of Account Based Marketing. Block Widgets, Template Editing, Media, and More: Enabling and Disabling WordPress 5.8 Features – WP Tavern.

WordPress 5.8 was one of the most feature-packed updates that the community has seen in ages. Four Inventive Ways To Get More Blog Comments. By John Brackett, founder of Smash Balloon, the world's leading social media feed plug-ins for WordPress. 5 Easy Strategies to Make WordPress Enterprise-ready in 2021 - SitePoint. 25 States That Are Trying To Add Personal Finance Education to High School Curriculums. 6 Tips To Improve Your Digital Marketing Strategy. TechCrunch is now a part of Verizon Media. TechCrunch is part of Verizon Media. ‘Women need to take their personal finances more seriously’ — Guardian Woman. TechCrunch is now a part of Verizon Media. TechCrunch is part of Verizon Media. WP Engine research reveals size of global WordPress economy -

Reassessing Personal Finances. Guest Blogging -ways to attract followers. Landing page 101: Why it’s so important. 5 Personal Finance Tips for Small Business Owners. 7 Financial Education Tips Kids Won’t Learn in School. Why Marketers Are Suffering From Bad Content. Youtube. 5 mega-trends transforming the future of digital marketing. The Sales and Marketing Expert: Webdigitalize Has the Solution to All Your Digital Marketing Needs. States requiring personal finance classes need to train teachers too. Five Ways Organisations Go Wrong With Their Online Marketing.

Top 10 Personal Finance Articles of the Month — February 2021. 10 Truths About Marketing After the Pandemic. Businessinsider. The Marketing Tech That Will Come into Its Own in 2021. Reviewing FinTech Debit Cards: What's In It For You. B2B Social Media Marketing: What's Working and Why. Thinking of getting into blogging. The Best Way to Pay Off $250,000 in Student Loans.

What Is Full Site Editing and What Does It Mean for the Future of WordPress? Yahoo fait désormais partie de Verizon Media. Eu.usatoday. 3 personal finance rules of thumb that worked for me. A Look at Stock Video Footage Subsciptions for YouTube Creators. Why Your Marketing Campaigns Must be Centered on Content Going Forward. The ASAP Formula: How Entrepreneurs Can Tap Into Free PR And Marketing. New retirement bill has perks for seniors, student loan borrowers. Council Post: 11 Smart Ways To Adapt Marketing Campaigns This Holiday Season. American Express Platinum Card - WORTH IT? My First Year Value. A new approach to personal finance advice: empathy instead of shame. How Google’s findings on purchase behavior impact the future of content marketing. Digital Marketing Is Like Baseball; Mostly The Catching Part. {QUICK TIP} Capital One Adds 5% Uber Eats Category to Venture and Savor Cards for a Limited Time. Five Tips for Developing a Marketing Strategy While Dealing with Uncertainty.

Automattic Updates Press Page to Clarify Distinction between and Improving your influencer marketing strategy with authenticity. Credit Karma Savings Review: What to Know About the Digital Banking Tool. In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences. Council Post: The Pandemic Has Made PR And Marketing More Important Than Ever.

Mezu Adds Global MoneyBox Option to Its P2P Payments App. Personal finance. Your student loans are on pause. But check your credit score. Google gives marketers data on the fastest-growing product searches. Why the New iPhone SE is Probably My Next Phone. Here's what to do if you can't pay your credit card bills. Save Money on Groceries with These Apps and Tools. The Ultimate WordPress Security Guide. Myths about Blogging. Teaching financial education in schools finally catches on.

3 tips to create email marketing your clients will actually read - Inman. 3 things marketers need to focus on in 2020. An inside look at WP-VCD, today's largest WordPress hacking operation. Blogging is a good career option for women. Here’s how you can make money from it. Mezu App Review — "Just Like Cash. But Smarter" The Rise of Account-Based Marketing. Is Blogging for Business and Marketing Still a Thing in 2019? Avoiding The Ugly Side Of Cause Marketing. Managing Your Marketing Risk For Greater Returns.

For These Atlanta Moms, Blogging Is More Than A Full-Time Job. Up Your Social Media Game - 3 Tools I Personally Recommend. What is Digital Marketing: The Ultimate Guide. Essential Solopreneur Tools: 3 Business Tools I Personally Use. The New Era of Marketing Strategy. Best Budget Apps For iPhone - Free Personal Finance. The Future Of Personal Finance: Fintech 50 2019. Old WordPress Plugin Being Exploited in RCE Attacks. WordPress removes several alt-right blogs that spread Sandy Hook conspiracies. WordPress 4.9.7 Fixes Files Deletion Security Vulnerabilities.