Start-ups. Articles with the tag "Start-ups" Articles • Management 18 Ecommerce Crowdfunding Success Stories April 21, 2014 • Sig UelandIn “9 Equity Crowdfunding Sites to Finance your Business,” my article last week, I outlined leading crowdfunding sites that offer equity stakes in startups and small businesses.
As a result of the Jumpstart Our Business Startups (JOBS) Act, small businesses can now generally solicit investments ... Read More » Articles • Management 9 Equity Crowdfunding Sites to Finance your Business April 14, 2014 • Sig UelandThanks to the JOBS Act, startups and small businesses can now publicly raise equity funding via online crowdfunding sites. In September 2013, Title II of the JOBS Act went into effect, enabling small businesses to generally solicit from accredited investors (investors with over $1 million ... 5 Things I Wish I Knew Before Opening an Ecommerce Business.
You might be prepared to open an online retail business.
You have the funding, cash flow planned, inventory managed, and even a marketing campaign ready to launch. But there are some other things you’ll want to know before you start doing business. U.S. ecommerce sales grew 13 percent last year to some $289 billion, including travel, according to trend tracking firm comScore. In the first quarter of this year, online spending in the U.S. had already exceeded $78 billion, again according to comScore, making ecommerce the fastest growing retail segment. While it is certainly true that a significant amount of that growth came from large retailers like Amazon and Walmart, many small retailers selling items on marketplaces like Etsy or via nearly turnkey ecommerce solutions like Shopify or Volusion have also had an impact.
Start-ups. 5 Unusual and Effective Ecommerce Pricing Strategies. Most online retailers set pricing using the cost-plus or the value-based method.
While these work well, there are several other ways to price products. Here I present five unusual and effective ways to price products on your ecommerce site. 1. Pay What You Want The pay-what-you-want strategy — PWYW — has been around for a while but has not been used heavily in the online retail space. Proper customers. Humble Bundle is a music and game site that offers pay-what-you-want pricing. 2. Several software companies are using free pricing successfully where the software is given away for free and customer is charged either for support or for premium features. A free pricing strategy can be an effective strategy for ecommerce merchants to attract customers by following the following guidelines.
Holiday Analytics: 13 Tips to Prepare your Ecommerce Site. The holiday season is fast approaching.
As you get your ecommerce products, promotions, and backend processes in place, take your analytics and optimization up a notch. Don’t just focus on the technology; invest in people and processes, too. Here are the 13 pointers to get started. Technology. 25 Tools to Publish an eBook. Many tools exist to help create, publish, and sell an ebook — from producing the text to managing the sale.
Here is a list of tools to publish an ebook. There are tools to create and format ebooks, platforms to publish and distribute ebooks, and online retailers to sell ebooks. There are a variety of do-it-yourself tools, as well as customized services to develop your ebook quickly and professionally. Getting Started ePub Wiki. ePub is the official standard format by the International Digital Publish Forum. 4 Tips for Finding your Ecommerce Niche. Finding your ecommerce niche is an exercise in discovering passions, solving problems, networking, and testing for supply, sales, and competition viability.
But once discovered, marketing and selling products to a niche can lead to online retail success. Nearly anything can be sold online, from a $300 custom ax to a $30,000 airplane on eBay. Many retailers can sell the same product too — just think about all of the companies selling Levi’s jeans. Some retailers offer a broad range of products while others offer one or two specific items. In this context, an ecommerce niche is the intersection of interest — or even passion — and market viability. Ecommerce Platforms: Design Control vs. Ease of Launching. Online shoppers judge an Internet retailer’s trustworthiness and a product’s value based, at least in part, on how good a site or product detail page looks.
Given its importance, one might think that design control would be an essential part of every available ecommerce platform. But many ecommerce solutions swap control over how a page looks for the ease of creating a store, potentially undermining that store’s ultimate success. “Users make lasting judgments about a website’s appeal within a split second of seeing it for the first time. This first impression is influential enough to later affect their opinion of a site’s usability and trustworthiness,” wrote a group of researchers from Harvard University, the University of Colorado at Boulder, and the University of Maryland College Park in a recent PDF paper. “It might not be surprising that website aesthetics are a decisive factor for engaging users online,” the researchers wrote.
Ease of Use in Ecommerce Platforms Enlarge This Image. 4 Tips for Finding your Ecommerce Niche.